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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Developing a uniform global marketing presence

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...

Kit Kat revitalising a brand leader

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...

Creating consumer demand for SKY TV through sports

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...

Using communications to develop business opportunities

Direct selling Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...

Meeting business needs through workforce planning

Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...

Training and development as a strategy for growth

Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

Assessing a major infrastructure project

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

Staying ahead in a competitive environment

For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...

Customer service as a strategy

Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands: The Post Office Ltd provides counter services...

Managing a store relocation project

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Using stakeholder partnerships to maintain success and secure the future

NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...

Achieving growth in a competitive marketplace

In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...

Working with bottling franchisees around the world

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

How an environmental management system EMS helps create a sustainable business

Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

Steering the economy

In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Creating quality customer care

Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...

Engaging with stakeholders

The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...

Turning waste into wealth

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

Our business theory pages cover all the topics you need to know in business.

Multinational business

A multinational company is one that operates in more than one country and typically operates in a number of major global markets. The three...

Decision making and stakeholders

Decision making lies at the heart of business activity. Typical decisions include: what to produce, and how how much to produce, and what selling techniques to...

Aims of finance department

The finance department of a business takes responsibility for organising the financial and accounting affairs including the preparation and presentation of appropriate accounts, and...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Hassle free office move solving productivity problems during office relocation

Millions of employees lie to their bosses about taking leave when they are stressed. The taboo around stress is such that people fail to admit the...

74% of UK consumers consider brand values before purchasing

Much like what a conductor is to an orchestra, a nest is to a bird and a foundation is to a house, a well-defined...

Proven Ways to Manage Your Business Properly

Running a successful business is no small task. Between being a great leader and implementing a solid business model, there is quite a bit...

Why Every Business Needs Data-Driven Decision Making

The ability to collect and analyse data has transformed the way businesses operate, giving them the ability to make more informed decisions and stay...

The top three startup factors to consider

If you’ve got a great business idea and are starting to consider it in practical terms, then you’re not alone. There were an estimated...

3 things to consider when choosing packaging for your product

A lot of factors should come into play when designing or selecting product packaging. However, some factors have more weight than others, including the...

Green business model innovation challenges and solutions

The green company model has grown in popularity over the past decades. The debate surrounding the concept, as well as other concepts such as...

Why challenging your industry’s skeletons can actually boost growth

When a new company enters a sector, they disrupt the market with their unique selling point. This might be the product, service or people,...

5 Ways to market your legal firm in 2023

Being a lawyer is an exciting and varied vocation whether your particular niche is representing workers at employment tribunals, advising on business fraud or...

Picking the perfect small business bookkeeper 8 key principles

If you want to make your small business grow, choosing a good bookkeeper is absolutely vital. Sales, expenses, salaries, and other debts and credits...

Benefits of using payroll cards in an organization

Payment of salaries can be a challenge, especially for an organization with hundreds or thousands of employees. However, the use of payroll cards can...

A Comprehensive Guide to Cash Flow Management and Invoice Discounting

Financial stability is crucial to the success of businesses of all sizes. As a business owner, you must ensure that your company maintains its...

How do I make an impressive resume?

Most employers make a split-second choice about whether to contact an applicant once they see a resume. Thus, it's important to create an impressive...

Why and how to implement an employee management system

Employee management system is a must if you want to run a business consisting of working employees. However, implementing this system can become a difficult task...

CV Vs Resume: Knowing The Difference And When To Use Which

When you are applying for a job, it can be easy to get excited and overwhelmed in the process. Most people get so caught...

5 digital marketing strategies to increase your online presence

No business can avoid the fact that online marketing is essential because most customers have adopted online shopping. So, what does ‘online presence’ essentially...

10 Marketing lessons from Apple

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How Important Are Offers For Converting Customers

Every business needs customers to survive. The question is how do you convert the browsers and window shoppers into customers, how do we get...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Here’s why you should learn a new language now

Having a second or even a third language in your toolbox of skills is going to be so beneficial for you. It can help...

5 Essential Tips to Help Your Child Prepare for Their GCSEs

As your child approaches their GCSEs, it's natural for you to feel almost as worried as they do. The GCSE exams are a crucial milestone...

6 Essential Steps to Creating an Engaging Online Course for People in Business

Do you want to commercialize your expertise and talents by creating an online course for people in business but are unsure where to begin? There...

Baccarat Tips the Online Casinos Don’t Want You to Know

Online casinos don't like the idea of players walking away with stacks of cash after playing baccarat. However, specific strategies and tips can help...

All the markets that use bonus codes

Bonus codes represent a common form of incentive used across a wide range of sectors to attract customers, promote products, or reward customer loyalty....

Pariplay slots brings innovation and new life into the gaming world

Pariplay is a leading online slot creator that was launched back in 2010 and has made some huge waves in the online gambling industry...

Some Minecraft Tips You Want To Know As A Beginner

Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...

New technologies boost gaming companies

Since its inception, way back in the 1940s, the video game industry has always been in a process of evolution to keep up with the...

Boundless Reality: Navigating the Future with All-in-One VR Headsets

The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...

Having a garden in the workplace

A lot of people look forward to spending more time in their gardens when they retire, but this may not be something that you...

Five ways to keep your employees engaged throughout lockdown

It's fair to say that the current COVID-19 pandemic has caught the entire planet off guard. The threat of the novel virus has since...

Coping with the loss of a loved one when you return to work

For many, bereavement is the most painful life event we will experience. Since the dawn of time, cultures have created structured mourning time, during...

All in or only one Netflix’s new conundrum

Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...

3D harm and use

3D is popular. Films and videos of the format are colorful, realistic but not as safe as it may seem at first.   According to the researches of...

The case of sustainability in sporting events

Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...

Why you really have bad credit and what you can do about it

Your credit score is crucial because it gives you access to loan facilities and makes you more trustworthy with creditors in general. Basically, your...

Groupon Shopping – How to Save Money When Using a Coupon

Are you passionate about saving money? Financial savvy doesn't just mean saving money. It also means spending wisely. No matter if you are trying...

Power of attorney online benefits of online lpa’s

If you want to protect yourself or a family member in case of an injury or illness, you can make use of a legal...

Ceramic coating car, innovative solutions for the world of car paint

Since the 70s, in the field of car paint, polyurethane topcoats formulated based on acrylic resin have proven to be the most resistant in...

Parking for customers tips for choosing the best spot

Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...

What are the 3 Things You Should Consider When Applying for a Car Loan?

Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....

10 things to know about carpet cleaner

There are many types of Brisbane carpet cleaners to consider in the market, but making the right choice can be difficult. Every carpet is...

Top seven reasons why construction companies use rental diggers

Construction is big business and it is an expensive business. Labour, materials, and tools are not cheap and with rising fuel costs and material...

How to Ensure Your Small Business Renovation Goes Smoothly

If you're considering giving your business a facelift, you may feel overwhelmed and uncertain about how to proceed. After all, renovating an entire business...

Effective and Cost-Saving Tips When Planning a Holiday Within the UK

The pandemic harmed the travel industry during those miserable times, but the conditions are improving now. In May 2022, foreign tourists made 2.7 million...

How to make a featured online hotel booking website

The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...

Historically Rich Places Every Business Student Should Visit

In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Best Managed Services Companies For 2021

There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...

How the investment of mobile friendly tech is benefiting business and finance sectors

Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...

Use of Technology to Boost Business Processes and Increase Profits

All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...

Understanding data encryption: pitfalls you should avoid to prevent a data breach

It’s 2020 and almost everything is happening online. However, the question that most people are concerned with is how to keep their sensitive data...

The Economic Advantages of Computer Recycling

As technology evolves at a rapid pace, the turnover of electronic devices, including computers, has become increasingly common. However, the disposal of old computers...

Head in the cloud: the lowdown on the benefits of cloud computing

You are probably familiar with the cloud. It’s a way to have all of your critical documents stored and programs run on the web. More businesses are hopping...

Ethereum – Major Price Breakout Opportunity

A bullish market trend recently drove the price of Ethereum (ETH) to its highest levels as of yet just shy of $2,000 — this...

When Cryptocurrency Is An Asset, When Is It Not?

With the investment trend set by cryptocurrencies, it is noteworthy that some are still wondering if crypto-assets fall under financial assets, utility tokens or...

All About 1K DAILY PROFIT

1K daily profit is a new software system for automated crypto trading. It's been making huge waves in the investment community, and traders are...

The Business Case for Developing a Mobile App

We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...

7 apps for automation your work in 2020

A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...

How to Create a Meditation App?

The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...

Why won’t this website work?

As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...

Why Should Businesses Check WHOIS History?

Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...

How web hosting affects your search engine rankings

SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...

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