Kia A3 ePoster Edition 16 "Using sports marketing to engage with consumers" 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...
Making the labour market work better
The New Deal
Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
Innovation at Heinz
At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Dagenham 2000 Strategies For Leadership
In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Water as a precious asset
We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...
Creating the UK’s ultimate travel experience
As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...
Our business theory pages cover all the topics you need to know in business.
Cost and profit centres
For any business, it is important to have an understanding of how much it costs to run various parts of the company, for example,...
The formal and informal organisation structure
Organisations have a formal structure which is the way that the organisation is organised by those with responsibility for managing the organisation. They create...
Types of customer
Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Selecting a CAFM System – How to Find the Best Company
Investing in a CAFM system is a good move for any business. But, every software solution is going to be different. There are various...
Adam J Clarke on How to Save a Failing Project
Adam J Clarke, the Founder and CEO of Macropay, recognizes that startups and small businesses play a vital role in the world’s broader economy...
China’s counterfeit industry
China is the capital of forgery of
luxury-brand products. Outside any market in the country and people will find
vendors selling goods that wouldn’t be found...
Demystifying Product Research: Strategies to Find Winning Business Opportunities
In today's competitive business landscape, finding winning business opportunities requires careful product research. By understanding your target market, analyzing industry trends, and identifying gaps...
Some great advantages of incorporating your business
Incorporating a company is a process in which you legally
form a corporate entity or a company. There are several great benefits by
incorporating your business...
Why Every Business Needs Data-Driven Decision Making
The ability to collect and analyse data has transformed the way businesses operate, giving them the ability to make more informed decisions and stay...
The Business Benefits of Interpreting and Translation Services
In today’s globalized business landscape companies and consumers are increasingly interconnected and operate across borders, highlighting the international nature of business more than ever....
Understanding the Three Best Regions for Doing Business in China
China is on a growth trajectory that is largely buoyed by large foreign investments flowing into the country. If you are planning to start...
Diesel Complaint Lawyers Send UK Government Legal Complaint
The hot topic stirring the conversation in environmental circles and causing a stir among diesel vehicle owners is the recent legal complaint filed against...
How Cyber Insurance can protect your business against Ransomware
In these tough times because of the pandemic, the risk from different digital threats becomes very hard to deal with when it comes to...
How do you know you are trading with a good broker
Venturing into the forex market is risky, which is probably why investors are attracted to it in the first place. Investors love an environment...
How the news can help you to make money as a financial market trader
We have seen the macroeconomic climate in the UK worsen considerably throughout 2016, as inflation has soared, earnings have stagnated and the national savings...
Why your office should switch to activity based working today
Let’s face it. The traditional and much-maligned cubicle office is going extinct and open floor offices are slowly but surely becoming the new normal....
Top recession proof jobs during the COVID 19 outbreak
The Coronavirus has taken everybody by storm. Not just from the health point of view but from economics as well. People are losing their...
One Mistake from an Employee Can Be Incredibly Costly
The COVID-19 pandemic has forced countless companies to rethink how they operate. Organizations have adopted new regulations at the office, such as stricter physical...
4 ways to defend your market position
In order for your business to be able to grow and become more and more successful, you, first and foremost, have to defend its...
5 Reasons why you should start using promotional products right now
The strategies you use to promote
your business plays a significant role in determining how well your business
does. Specific surveys state that most businesses or...
5 Reasons Why Menu QR Codes Are Here to Stay
In the course of Covid-19 pandemic, we are forced to unearth various ways to stop virus transmission. Thus, when the year of 2020 strikes,...
Spanish language immersion in Quito
A family of 4 from the United States travels to Quito in Ecuador in the summer to spend a month learning Spanish and exploring...
5 benefits of graduating in business studies
We all do business; some will say that it makes the world
go ‘round. Well, in a way it does. Business creates job and improve...
Tips for writing an effective business case study
Case studies are important because they show how a product or service affects real people in the real world. However, communicating this information in...
2022’s winners as well as losers from World Cup Draw
In 2022, the FIFA Men's World Cup in Qatar has just 234 more days to go. The first step toward the biggest sporting event...
The iGaming Giants Listed in the FTSE 100 Index
In 1984, the FTSE Group decided to create a share index of the 100 largest companies listed on the London Stock Exchange (LSE). The...
Excel Sheet: The new playground for e-sports
As Business Case Studies mentioned, it was back in 2019 when esports started to be in the mouth of everyone, and this type of...
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
Top 5 UK CBD Oil Brands for 2022!
The CBD supplement market is huge and estimated to get larger, but commonly the largest brands and companies in the cannabis supplements industry hail...
Are UK Residents Leaving Themselves at Risk of getting Serious Health Issues because of Poor Oral Hygiene?
The risk of getting serious health issues because of poor oral hygiene has created a need to reveal the dental hygiene shockers of UK...
4 Important Things to Consider When Choosing a Perfect Room Humidifier
Humidifiers play an important role in moistening the dry air in your room like the Everlasting Comfort Cool Mist Humidifier for Bedroom (6L) - Filterless,...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
Advantages term loans
In this age of modern finance, the business owners get a variety of options to get some funding for their business and make it...
10 Tips on how to improve credit score: practical tips
With COVID-19 restrictions taking place across the world, financial institutions are re thinking their overall strategy in terms of lending money. Almost every sector...
How Tech Makes it Easier To Apply for Financial Products
Millions of people around the world are becoming able to use financial products that they previously did not have access to. These include savings...
Masternaut Business Case Study
Masternaut is a vehicle fleet management solutions company that specialises in fleet management, specifically for electric vehicles. They were founded in 1996 by Serge...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Will IoT have an impact on the future of fleet management?
There’s been much talk of the Internet of Things (abbreviated “IoT”) lately. The concept has been around for several years and was originally referred...
How property owners can benefit from using professional cleaning services
Cleanliness is something that only attracts attention, but it is something that most people desire. Don’t you think that you deserve to work in...
Why investing in Vietnam: real estate or business?
In recent years, Vietnam has been increasingly promoted as a favourable dynamic country in which to do business. This is why many investors have...
How to Choose the Right LED Lighting Strip.
Many individuals love to use LED light strips because of their versatility. These strips are useful in different ways, including in display window illumination...
London’s top 5 tourist spots you don’t want to miss
Famous for its red buses, black taxis and ever-looming grey skies, London is one of those cities that always offers something different to do,...
Chinese culture: language, customs, etiquette, and traditions
Located in Eastern Asia, China is one of the most famous countries
worldwide, especially for being the first in population and fifth dimensions.
Yet, that’s not...
10 Essential Expat Tax Tips for Americans
Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
How doing business is changing in the digital age
The digital age of
business carries possibilities, opportunities and challenges that promise to transform
everything about how, why and when humans work. All the technologies being
produced,...
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
What is the role of the product owner in scrum?
If you are looking at switching to agile development, you are making a decision that more and more software development team take each day....
Server basket
In
the era where a lot of start-ups, even with huge funding from proficient
angel-investors, are failing, it is a fresh breeze of air to see...
How to Minimize Data Breaches from Your Website
We may be “done” with the global pandemic – but it is clearly not done with us. It continues to have an enormous impact...
The different types of Cryptocurrencies and their uses
While Bitcoin is the most popular digital asset in the market, the original cryptocurrency is not the only one in the industry. In fact,...
What is the Difference between DeFi Coins and Tokens
Cryptocurrencies, coins, tokens. For a person who is just discovering the world of crypto, all these concepts look like synonyms. The fact that all...
Where Crypto Fits In Wealth Management
Cryptocurrency has been a hot topic in the financial world for the past few years. With the price of Bitcoin and other cryptocurrencies rising...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...
Multi-vendor marketplace development: why is Magento the best choice for it?
A multi-vendor marketplace can become a powerful profit driver when constructed appropriately. The success of Amazon, eBay, and Etsy is solid evidence.
A multi-vendor platform...
Only Use the Right Criteria to Buy a Domain Name for Your New Blog
Are you planning on starting a new website for your business? There are a lot of things that you are going to need to...