Sponsorship and the marketing mix (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Applying the personal touch to financial services
The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
A truly global market
What is insurance?
Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Creating a competitive advantage through research and development
The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Entering overseas markets
Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Acting as a regulator and enabler
Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...
Our business theory pages cover all the topics you need to know in business.
Cost and profit centres
For any business, it is important to have an understanding of how much it costs to run various parts of the company, for example,...
Innovation
In business terms, innovation is the commercial exploitation of an invention. This involves dedicating resources and bringing a new idea to market. The succession of...
Roles in departments
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Will eCommerce replace high street shopping
It has been well documented that online shopping has been growing on an exponential scale since it was introduced, with companies like Amazon and...
Proven Ways to Manage Your Business Properly
Running a successful business is no small task. Between being a great leader and implementing a solid business model, there is quite a bit...
How to increase business productivity by freeing up resources
You have just crossed the threshold of being a business owner from the self-employed phase, and you find it impossibly hard to optimise your...
Business Growth Strategies for Lenders
In the medical world, what’s known as “metabolic syndrome” is actually a group of disorders with high blood pressure, diabetes, and high cholesterol and...
How to build partnerships to grow business
Two heads are better than one. There's no better way to say this.
If there are 2 people of different skillset working on the same...
How do you find the best courier service?
In order to be considered a credible company and to have as many customers as possible, a courier company must be serious in performing...
In anticipation of brexit
With a fourth vote looming over Brexit UK businesses are still holding their breath over the possible exit from the European Union and perhaps...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
What impact will the oil prices have on the UK economy?
The decline in oil prices may come because of different reasons. Oil is one of the most valuable and also traded commodities. It has...
What is a winding-up petition for a company be like?
A winding-up petition is a notice issued legally by creditors such as HMRC. They intend to force the company into closure. The winding-up petition...
Ready Small Payment Institutions: Purchase Features
A small Payment Institution is a natural, legal person or organizational unit that is not a legal person, to which the Law grants legal...
How the news can help you to make money as a financial market trader
We have seen the macroeconomic climate in the UK worsen considerably throughout 2016, as inflation has soared, earnings have stagnated and the national savings...
Assessment Testing is Your Key to Lower Employee Turnover
Once upon a time ago, all you needed to get a good job was a great resume, recommendation letter, and talking game. Well, times...
What to expect if you are embarking on a life as a freelancer
One of the most exciting things about work in our times is that you can choose from a variety of different working models —...
Top 3 Reasons Why You Should Work From Home
Working from home is more accessible than ever, as more jobs just require you to have a laptop or computer and Internet connection. You...
The most effective ways to promote your music on various social media sites
Becoming a music sensation is something that can happen to anyone because of the many social media websites. It’s easier to build a following...
Major Digital Business Trends in 2021
Digital technology has had a huge impact on business since the turn of the century, and this trend will undoubtedly continue over the coming...
10 Steps to Create the Perfect Instagram Post
How to make the ideal Instagram post?
Here are ten extraordinary strides for you to begin utilizing so you can produce an incredible post each...
Forget school dinners try packed lunches
School dinners may be easier than preparing packed lunches for your kids every day but do you ever wonder what benefits you are depriving...
Benefits of learning Spanish
Learning a new language opens up numerous opportunities for an individual. Becoming fluent in speaking an economically valuable language brings about various economic benefits....
Writing tips on assignment narrative essay
Actually narrative essays are on the list of basic essays and students exactly have to be familiar with some these are hardest to write...
An Easy Guide to Understanding the Gambling Business and Its Economics
Gambling is one of the world’s largest, oldest, and most lucrative businesses. The global gambling industry is worth an astonishing $265 billion. There are...
How To Easily Find Soccer Betting Places Online
In today’s modern world, many people now rely on the internet to find some form of entertainment. While some are content in streaming music...
Overview: The Sites Having Most Free Spins in the UK
One of the few aspects that set casinos apart is their generosity towards players. This can be seen in several ways, ranging from welcome...
User’s Views about Using Best Gaming Chair
A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Top 3 Places To Buy A League Of Legends Account: A Detailed Guide
League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...
Six Creative Ways To Take CBD Oil For Anxiety
CBD (stands for Cannabidiol) has caused a buzz in the wellness and health market over the past couple of years. As people all over...
5 ways stress can destroy your health, including hair loss
Stress can cause several issues daily that may go unnoticed
if you are used to the symptoms. But could this be having more of an...
Why should you try out virtual dates?
Meeting new people in real life might be hard nowadays, due to restrictions or maybe a lack of confidence. When that happens, it makes...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
Tips and Tricks for Maintaining Your Washing Machine’s Performance and Longevity
A washing machine is a vital household appliance we rely on to keep our clothes clean and fresh. However, many of us take our...
Fun and interesting ways to earn money online
Earning money is never really easy for a lot of people. Work can be stressful and could take away some time for yourself. Sometimes,...
Guide to Payday Loans in North Carolina
North Carolina banned Payday loans because they are usually a debt trap for the borrowers. This decision was based on the high interest associated...
Things to Keep in Mind While Applying for Truck Finance to Expand Business
When it comes to expanding your business, trucks can be the ultimate vehicles and the medium of transport that lets you reach the apex...
5 tips for safe refrigerated trailer hire for your event
Safety is paramount for any business and this
is as true for those hiring refrigerated trailers as it is for those in the
building trade. Refrigerated...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
3 advanced technologies revolutionizing the future of construction
The construction industry has come a long way now and
has innovated many techniques and technologies to aid in construction. These
technologies are shaping the entire...
How to find the right interstate movers in Sydney
Several qualified companies are available when you look for an
interstate mover. You will always have the opportunity to meet and interview
the number of long-distance...
How to Get the Best Price for Your Property in 2021
If you’re planning on selling a property in the near future, you’ll be keen to make sure it goes for the best price possible....
Reasons to Hire a Car On Your Next Overseas Business Trip
Photo Credit : Samuele Errico Piccarini (Unsplash)
We live in a high-globalized world, and despite the global coronavirus pandemic, many people are now beginning to...
Does Montenegro Allow Dual Citizenship?
In general, Montenegrin legislation does not prohibit dual citizenship. However, for some categories of foreigners, this small Balkan country makes an exception.
Montenegro, with a...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Compelling reasons to outsource your IT support
Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
Connected Systems Drive the Omnichannel Future
“After a year like no other …” is how the Retail Speaks, Seven Imperatives for the Industry report starts. We can all agree...
The importance of security in business
There’s no question that keeping
your business premises secure is a major priority for any company. A laissez
faire attitude towards security has been the downfall...
Windows 10 screen recorder review and guide
The development and increasing popularity of multimedia lags text content behind to some extent. In various aspects, text is no longer an efficient way...
5 tips on building ERP software
ERP software has been a game changer in the industry. It allows you to take full advantage of all the good that comes with...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
6 amateur mistakes people make when investing in Bitcoins
OK, let’s face it — bitcoin is probably the best thing to happen to humanity since paper money. It has not only revolutionized the...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
Genuine photography in a technological age
In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...