How roles and functions contribute to organisational performance (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Building on a brand
HMV has one of the world's most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if...
Motivating through total reward
RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
Using call centres to deliver customer solutions
Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...
Coffee the supply chain
Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...
Driving forward a business start up
From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Solving complex supply chain problems
Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...
Our business theory pages cover all the topics you need to know in business.
Measuring performance against objectives
Management accounting uses financial information in order to enable better decision making within the organisation. The format and content of management accounts will depend...
Organisational structures
Organisations have a formal structure which is the way that the organisation is organised by those with responsibility for managing the organisation. They create...
The personal budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
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Effective ways to boost your conversion rate
You have found ways to increase traffic and are getting visitors to your site but your job is far from done. Now you need...
Easy ways to streamline your business before the end of the month
Nobody wants to think that their business is inefficient but, sometimes, you may find that your strategic priorities have gotten a bit crossed. It's...
Five recession proof industries
It seems another recession is looming due to the measures unveiled to combat the COVID-19 outbreak. And while the businesses of many sectors are...
How to Handle Customer Reviews: A Basic Guide
Did you know that 94% of people read customer reviews before making a purchasing decision?
When reviews come in, you'll get some good reviews and...
3 Tips for hard working entrepreneurs
When you are an entrepreneur, there are many different roles you have to take on. For example, you are responsible for making sure you...
How to grow a successful food business
If you own a business, you want it to be successful and grow. Whether you have a small or large company, it will always...
The moments that made the brexit stalemate
Businesses everywhere are desperate for some certainty when it comes to the UK’s future relationship with the European Union. Yet, right now we’re in...
How cosmetics brands contribute to the environment
In the 21st century, humanity has become aware of how destructive its actions are to nature. The increasing production rates, uncontrolled use of plastics...
Why Is It Important To Have Contracts For Your Business?
A contract is a legal document, usually between two parties engaged in commercial activity. The importance of having contracts for your business is that...
Want to Make Cash Fast? How to Maximise Your Business’s Profits in 4 Easy Steps
The heart of every business is the passion that drives you to deliver a good service or product to happy customers, but of course,...
Online trading can it be a legitimate business
Online trading truly has spiked in popularity in recent years thanks to developments in technology. Gone are the days when wannabe retail traders had...
Remittances the UK vs. the rest of Europe
The current economic climate in Europe is in flux with
profound changes such as Brexit. Remittance flows from the UK are being affected
by an environment...
8 Tips to manage your team effectively
A job of a manager is not as easy as walking on a flower bed. It is not a smooth sail for a sailor....
Why You Need Both Introverts and Extroverts in the Workplace
Introverts and extroverts both bring their unique skills and abilities to the workplace. Here’s why your workplace needs a balance of the two.
Why You...
5 Career Mistakes You Should Avoid
In your journey to having a stellar career, you are prone to make mistakes. The most important thing is learning from these mistakes and...
Content marketing mistakes only a rookie can make
Often, people have the misconception that writing content is easy. It is not! On paper, it looks like all you have to do is...
Top digital marketing trends for your business
Marketing is an ever-changing world. With the advancements in technology and how people use the Internet. The way you market to them is changing...
5 Ways To Do Budget Marketing for Your Business
Whether your business sells birthday cards or coaching services or any other products and services for profit, chances are you will need to do...
What is Naviance and what is it used for?
Whether it’s several assignments that are due in the next week, worrying about which college to attend, or finding a suitable career path to...
How to find a job when you are a college student
It can be quite challenging to get a part-time job for college students, especially if you’re just starting on campus and have no experience...
5 rules to keep in mind when you buy college essays and papers online
The online purchase of college essays can be smooth if you actually do everything right because loads of things can go wrong. That’s why...
How iGaming game developers rose to the top
The igaming market around the world has seen an astronomical amount of growth over the last few years, which has had a highly positive...
How do football bookmakers work?
Today we will talk about the best way to choose a bookmaker so that you can bet safely.
In recent years, sports betting has become...
Are online casinos becoming more sustainable?
A long-standing criticism
of online casinos is that they make it easier for people to become addicted to
gambling. Part of the problem is that casinos...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Highland park dental care offers various services
Highland Park Dental Care in Chicago offers many services that are tailored to meet the needs of their patients. Here are some of the...
Five ways to keep your employees engaged throughout lockdown
It's fair to say that the current COVID-19 pandemic has caught the entire planet off guard. The threat of the novel virus has since...
How to renew your driving licence in UAE during COVID-19
Due to the ongoing pandemic, the world is at a stand still. Businesses are closed, the roads are less busy, and people all over...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
Why Is Traditional Banking In Finland Losing Its Vigor
Traditional banking methods in Finland are gradually losing vigor, and this can be attributed to many reasons. Interestingly, one of the most significant reasons...
How to pay off your payday loan fast
Payday loans can turn to be an expensive option if you do not pay them off on time,so you have to find a way...
Personal Injury Fraud and Fiction – Desperate Times call for Desperate Measures!
Insurance claims, in general, are on the up and one reason being cited for this is the hardship a lot of people are experiencing...
Car cover frost protection
Winter is coming! no. Winter is here to stay for a few days more. With the following tips, you can improve your car frost...
Best Insurance Coverage to Get for You and Your Family
Things could happen that are out of your control. However, you can prepare so that the effects wouldn't be too hard on you and...
Fleet Management: Saving Money and Enhancing Business Operations
In the dynamic world of business, efficiency and cost-effectiveness are paramount to success. Fleet management, the process of overseeing and managing a fleet of...
5 Tips to spruce up your home office
2021 will be no different from 2020 in the fact that more and more people will continue to work from home. Remote working started...
The significance of doing a reserve study for a property
Though a real and immovable property has all the potential of becoming a great asset, it might not be value at a high price if it is...
Are bridging loans truly becoming more popular in 2019
According to the ASTL (Association of Short Term Lending), in the 12 months preceding September 30th, 2018, bridging lending totalled £3.98 billion in the...
How technology makes travel safer and easier
An unprecedented number of people is
constantly on the move, and the figures are going to keep increasing regularly.
We all travel locally and overseas for...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
How brexit might affect those moving to London
The UK referendum in June 2016 saw the British public vote for Britain to leave the EU after 43 years as a member. This...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Revolutionizing Product Lifecycle Management With New TechnologiesÂ
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
Hosted PBX vs. On-Premise PBX: Should You Make the Transition
In 2021, having a scalable, flexible basis of business communication is more important than ever. For many businesses, this means having to transition from...
Beware of making social media your IT support desk
Social media has colonised the world, and its assimilation by business has been no exception. When it comes to IT support, however, it’s often...
Learn about several interesting uses of lanyards
These days, so many of us have bits and pieces of equipment we need to keep on us for constant use and we often...
How to Keep Your Data Safe With The Rising Rates of Cybercrime?
In today's digital age, the importance of data security cannot be overstated. With the alarming rise in cybercrime, protecting sensitive information has become a...
Common challenges in adopting ERP systems for businesses
A suitable enterprise resource planning (ERP) system can significantly improve business productivity and efficiency by automating operations and providing a single, centralised data source...
How to Transfer Bitcoin to a Debit Card
Depending on where you reside, Bitcoin can be tricky to sell and convert. If you live in the EEA territory, you are lucky. Several...
What Does the Future Look Like for Cryptocurrency?
It all started with Bitcoin back in 2009, and from then on it simply went ‘boom’. What began as only a digital currency is...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
Step by Step Guide to Create a Website
Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
5 examples for successful online business
Majority of businesses that would typically be set up as brick and mortar stores are being set up online instead. The increase in online...