The role of PR in changing perceptions (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
Creating a market
In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national...
How a brand promise drives change in a multinational organisation
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...
Factors affecting organisational structure
The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Lean production at Portakabin
Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
Securicor and the private finance initiative
The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
Fuelling the digital revolution
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Poland a developing market
Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Calculating and managing risk
Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...
Our business theory pages cover all the topics you need to know in business.
Business Location
The location of a business is where it is situated e.g. in Central London, Silicon Valley, etc. Where to locate a business is a...
Recruitment and selection
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Demand and supply for goods and services
Demand and supply for goods and services
The demand for a product is the quantity that buyers will be willing to purchase at a given...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
74% of UK consumers consider brand values before purchasing
Much like what a conductor is to an orchestra, a nest is to a bird and a foundation is to a house, a well-defined...
Eight safety hazards of using high power water pressure
One of the most useful pieces of cleaning equipment is the high-pressure washer in that it is one of the most effective, versatile tools...
How to use technology to grow an eCommerce business
If you are looking to grow and expand your eCommerce store, then you will be wondering how you can go about doing this. Like...
5 barriers to business success
If you are considering starting your own business – or
are in the process of it – it’s crucial that you’re aware of the barriers...
Businesses that work great on a subscription model
Some entrepreneurs like the idea of selling something once and then seeking new clients, while others like the idea of securing a client for...
Fabulous business ideas for the spring
Some think that season business ideas are not cost-effective. Which is absolutely not true. In fact, seasonal business ideas are really good and the...
How The Environment Can Have An Impact On Your Business
A topic of conversation which has dominated the news, especially in recent years, has been the subject of climate change. There is a rising...
Sourcing from China how sourcing agents can help you reduce costs
Several western companies are increasingly looking at China sourcing agents to handle their outsourcing projects. This is because sourcing agents are usually based in...
Everything you need to know to write a good translation
No one says that translating is a piece of cake. For many people, it’s actually quite difficult. Many ask the help of professionals, while...
How the news can help you to make money as a financial market trader
We have seen the macroeconomic climate in the UK worsen considerably throughout 2016, as inflation has soared, earnings have stagnated and the national savings...
Develop a strategy for a long time use
A strategy is an important tool for the traders. It is the tool people use to make their money against the volatile trends of...
How do I complete my VAT return?
Completing a VAT return, every three months of the year is something every VAT-registered business must do in the UK by law. It’s also...
Top seven advantages of freelancing
Do you want to become a freelancer? But little bit confused about it, then this article is dedicated to you especially. Before that, I...
Top careers to choose in the casino industry
The casino business is a lucrative business earning millions of dollars in revenue every year. With millions of people spending money on this business,...
Tips for getting a jump start on your accounting career
As we finish school, we often have the same question: Where are we going after school? We all know how jobs are given depending...
How to run the best successful product review process in 2020
If you have ever done any type of product
review report, then you already know exactly what it is. But just in case you don’t...
Why do so many businesses buy Instagram followers in the UK?
Becoming an internet sensation is no easy feat, that’s why savvy businesses invest in themselves by investing in their followers.
The idea behind building a...
5 tips planning last minute event
Planning an event is complicated as it is; planning one at the very last-minute is certainly tricky. However, even the most experienced event planners...
How can an online school for marketing help boost your skills
Marketing is a fast-paced and highly competitive industry.
Changes regularly occur, and it's up to you to be updated with these techniques
and trends.
But, thanks...
Benefits of studying management and what you learn
Doing a management course can help you
achieve the job results and career ambitions you have always desired. To become
truly successful in your field, you...
How a degree can help you be an entrepreneur
Where did the great entrepreneurs learn how to run their companies? Although a few entrepreneurs dropped out of college, many industry leaders gained invaluable...
UEFA Champions League – Group Stage’s Matchday 4 Predictions
UEFA Champions League matches are a good shot for making some betting cash. Usually, bookmakers offer better odds for European nights than for other...
Portable Playgrounds: Best Online Casino Apps for Greek Mobile Enthusiasts
The ease of enjoying casino games on the move has led to a notable surge in popularity, prompting players to actively search for the...
What is Baccarat?
Baccarat is a card game played with 2 or 3 cards, often seen in Bond movies giving the game a touch of elegance. In...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
8 Common Dental Treatment Procedures: Qualities of a Good Practice
Dental health is essential, as you cannot leave your health and your family to chance or any dental practice. To choose the best family...
Broken Glasses. Next-Day Exam. Specscart.
What would you do if your prescription glasses break just a day before your exam? Not just any exam, your semester exams with your...
8 Unique Gifts For Your Friend Who Turns 30
Turning 30 is a big occasion, and as a friend, you don’t want to let someone down by buying something they won’t enjoy.
This...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
How To Improve Your Credit Score And Get The Most Out Of A Loan
Your credit score is one of the most important numbers in your life. This three-digit number impacts everything from the interest rate you pay...
Online credit card generators and their uses
Banks and Microfinance institutions issue credit cards to customers to make payments for goods and services.
You can generate credit cards online with the...
How the money transfers business is driven by third world countries
There are various means through which money can be transferred across the world including through banks and money transfer applications. Money transfer applications are...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
Top 10 Misconceptions About Non-Fault Accident Claims
Most people have heard of non-fault accidents before. But, there can be different ideas about what this term actually means and the claims process....
Binish Qureshi explains what to avoid when searching for real estate investment properties
Real estate investing is no simple task. It
can be a difficult process to navigate, especially if you’re new to the field.
Although investing in real...
7 Steps on how to acquire a land property
How to acquire a land property
Buying land, either for your own use or as an investment, can be a complex process, especially if you're...
7 ways to make house cleaning fun!
A ritual of putting things away, vacuuming, dusting, shining, and scrubbing is not how most people want to spend their spare time. However, as...
All you need to do to create an amazing camping experience
Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...
Enjoying Snowy Vacation With Your Family on a Budget
Our desire to interact with new visual stimuli thus get away from our daily routine and go on an adventure gets more intense in...
How to prepare for a successful but fun business trip
Depending on what job you have, you may be
required to travel on business from time to time. While some people love the
opportunity to get...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Key technologies shaping the energy sector
The energy sector is constantly changing due to the amazing advances in technology. Energy tech has transformed the industry in recent years. It is...
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Tips to Organize Your Team for Digital Transformation
Digital technologies are critical to the success of companies. According to a recent survey by McKinsey, 64% of business executives believed their companies must...
RAV Antivirus – What Is DNS Protection and Why It’s Important
Domain Name Service (DNS) is a fundamental technology on the internet that delivers an easy browsing experience to users. Behind everything you browse lies...
The benefits of cloud interconnection to businesses
Communication has always been important in life, in all kinds of relationships, whether personal or business.
In the past, communication between people from different parts...
Revolutionise Your Communication with ChatGPT: The Ultimate Chatting Platform
Introduction to ChatGPT: The Ultimate Chatting Platform
ChatGPT is an advanced language model developed by OpenAI that has revolutionised the way people communicate. It is...
How to use bitcoin as a payment option?
It was only a few decades ago that the idea of buying goods and services with digital currency was unheard of. We've come a...
How is blockchain technology revolutionising the logistics sector
Blockchain technology is being hailed, by many, as a digital panacea that has already made a huge impact across sectors such as finance. The...
Orbit Exchange Benefits
Orbit Exchange, established in 2017, is one of the best white labels for Betfair. On the restriction of Betfair (the world’s largest online betting...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
Five vital steps setting eStore using WordPress
When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...
Understanding How End-to-End Website Development Works
You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might...