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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Extending the product life cycle

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...

Relaunching a product

Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can...

Strategy competitive advantage and the promotional mix

Mission and market A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...

The role of an equal opportunities policy

A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...

Roles and responsibilities

OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...

Developing responsiveness through organisational structure

UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Financial statements and reporting

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Client servicing in a customer-focused organisation

This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...

Using research and development to improve agricultural productivity

The population of the Earth is growing at a fast pace. In 1950, 2 billion humans lived on the planet. By 2006, this had...

Making life easier

For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...

A business case for investing in rail

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

The virtuous circle of mutuality

The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

The changing environment within the gas industry

Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...

Whitbread in the community

All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...

Supporting international trade

One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...

Using business TV within a changing organisation

Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way...

Using effective communications

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Our business theory pages cover all the topics you need to know in business.

Insurance

Insurance is the business of taking on other people's risks. The UK lies at the heart of the world's insurance market. We were one...

New product development

When new products are needed to replace those coming to the end of their product life cycles in order to keep up with market changes,...

Management structure and organisation

Managers are people who steer an organisation towards meeting its' business objectives. Management has been described as: 'the process of planning, organising, leading and...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Online purchases

The employment of the Internet makes purchasing of products a bit easier nowadays. With only a few clicks, customers can get the goods they...

A Guide to Freight Forwarding

Freight forwarders are also loosely called "architects of transport" or "travel agents for cargo." These are accurate descriptions of what freight forwarding entails. Like...

Device Fingerprinting for Minimizing Your Business Risks

Modern screening methods allow you to comprehensively protect your business from unreliable customers. You can identify a potential fraudster in advance and take appropriate...

Wyoming LLC Chain: Can One LLC Own Another LLC? 

One LLC can own another LLC in whole or in part and this can be achieved using a series LLC structure. A series LLC...

3 Reasons Data Accuracy Determines Your Ability to Grow Your Business

Data drive important business decisions intended to grow your business. However, when your data is flawed, decision-makers end up making bad decisions. In this...

4 Proven Ways to Grow Your Business Quickly

New business owners often dream about one day having a large company that is recognized across the globe. Although it’s entirely possible for anyone...

5 best business ideas for startup in New York city

It is agreeable that to be your own boss is the most thrilling and appealing lifestyle. Especially when you are living in the most happening city...

Top reasons to choose LED light bulbs

LED light bulbs have quickly become the bestselling light bulbs on the market. Their increased energy efficiency has been one of the leading reasons...

How second-hand office Furniture Became the hottest design trend

Take any industry in 2023, and you will instantly notice two most sought-after tendencies: Sustainable, eco-friendly policies; Smart financial solutions. It may be the reason why used...

Forex trading tips for new traders

Forex trading is sometimes depicted as an easy way to make a shedload of cash quickly and easily. But as any seasoned pro from...

Traditional loans source funds small business

When you are running a small startup, having enough funds to keep your business running is one of the most important things to you...

Forex trading and other ways to supplement your income

If you are a business owner or/entrepreneur, you will likely be aware of how tight money can be when running a business, especially in...

10 Reasons to consider a career in finance

We all know that a career in finance can be highly lucrative, but there are also a number of other benefits that outweigh the...

Working from Home as a Personal Assistant: Is it Possible?

Thanks to the significant advances in technology over the last decade, working from home has become a reality for a range of different job...

Top careers to choose in the casino industry

The casino business is a lucrative business earning millions of dollars in revenue every year. With millions of people spending money on this business,...

3 Myths About Customer Retention

3 Ways You’re Losing Out On Customer Retention When businesses think about growth, there tends to be a significant emphasis on attracting new customers. After...

Successfully implement CRM program business

When running a business, it is important to have a good relationship with your customers. A CRM, or customer relationship management program, is a...

Innovative ways to create captivating headlines

Headlines are sometimes written by a copy editor instead of the writer of the content itself, which is quite prominent in magazines and newspapers....

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

What Do Young People Like to Do These Days?

As technology continues to fill up most of our lives, it is no surprise that a lot of things that young people like to...

10 tips for preparation of final exams

Preparing for final exams can be quite stressful for students. There are so many things you need to look after such as finishing pending...

Why Case Study Videos Will Always Beat Written Case Studies

Persuasive, memorable, and story-driven case studies are a great way to turn curious prospects into happy customers. Case studies can take a range of...

Rise of the mobile age in the UK

There is plenty of talk in the popular media about the smartphone age and how it has changed the way that we live our...

Tips for Enhancing Your Casino Gaming Abilities

It is important to improve your casino skills in order to win more money. By improving your skills, you will be able to make...

Reasons to choose a casino that’s not on Gamstop

While many players may find that Gamstop casinos (which are all sites licenced in the UK) help them limit their gambling, others who wish...

Relevance of Smooth Integration in Gaming

It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...

How online gaming became so profitable

The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...

Why Games Consistently Rank Amongst the Most Successful Mobile Apps

From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...

Smart tips when buying prescription glasses online

For people with vision problems, wearing glasses is mandatory. With the popularity of online shopping, many customers are now buying sunglasses online. This will...

Planning For A Baby Cot Purchase: Color Options To Explore And Why

Baby cots are used right from day one of your baby’s arrival. They come in a variety of shapes and styles along with many...

1,000 UK Schools Air Quality Monitored in Groundbreaking Project

The UK witnessed the launch of an innovative initiative named SAMHE (School Air Monitoring for Health and Environment), which aimed to monitor and assess...

Sparkle and Shine with The Secret to Radiant Wedding Dresses Revealed

The one thing that grabs the utmost attention in a wedding destination is the wedding dresses of the bride and groom. The radiant wedding...

Top 10 popular sports to follow

A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...

How to know if your pet needs a dog brace

As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...

Debt is not a money problem

Debt is a very serious problem that impacts millions of Americans. While many people understand this firsthand, they do not completely understand debt as...

10 Tips on how to improve credit score: practical tips

With COVID-19 restrictions taking place across the world, financial institutions are re thinking their overall strategy in terms of lending money. Almost every sector...

4 ways to prepare for your retirement

Life is often described as fleeting because of how quickly we seem to pass through its stages, even though it could look slow to...

Main features of Proton Saga the people’s car

Overview The Proton Saga is known as the national car of Malaysia. Over its three decades, it has gone through two generations and several updates. It has...

6 Reasons to Get into the Trucking Business

Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...

Things to know about Proton Persona 2019

Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...

Five Tips on How You Can More Effectively Sell Your Property

Whether you are selling your home, business, or other property, it can be a challenge to get the price you want for the property...

Signs it’s time to replace your wood flooring

It’s well known that wood flooring adds instant value to your home and it’s easy to see why. It brings an air of sophistication...

How to choose the right floor matting solution for your business

Choosing the right floor matting for your business might not be at the top of your agenda, but there are a host of health...

Historically Rich Places Every Business Student Should Visit

In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...

Italy’s green pass ‘will be valid for US and UK visitors’

You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...

The Best Places to Visit Near Victoria Station

Victoria London is one of the most fascinating locations in the Royal center of the UK. It is a gem housed in one of...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

5 Ways to Boost Office Productivity with Technology

Boosting office productivity is a common goal for a lot of business owners. We want our employees to get as much done as they...

What Types of Tests Should Be Done by Using Automated Testing? 

Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...

Edges of using a virtual landline number

What is a virtual landline number? Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...

Cybersecurity for Startups: How to Protect Your Business

Different entrepreneurs assume lack of budget and bad service are two primary reasons that considerably hinder the performance of startups. However, cybersecurity issues have...

Personal protection with shields

Owing to the hazardous exposures that many encounter personal protection becomes so significant in fighting back this occurrence. Occasionally, there will always be many...

Ensuring the Endurance of Our Data Legacy

In the inexhaustible realms of the digital cosmos, civilizations continuously encode their ethos, practices, and inventive endeavours, ultimately generating colossal data archives. This digital...

All About Crypto Genius

With the recent rise in cryptocurrency popularity and value, more people want to get into cryptos than ever. However, many are turned off by...

How to start a cryptocurrency business

Starting a business is easier than ever now, all the tools to take your ideas from your head into the market, whether your business...

5 Reasons Why Bitcoin is the Future of Online Casinos

Today there are many casinos, both physical and online, that already accept cryptocurrencies. A situation where the market is dominated by traditional currencies has...

How to make a unique slideshow of photos

In our millennial generation where the level of technology is advanced, you don’t need to be a pro to make a great slideshow of...

Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series

Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...

Guide for downloading and installing the IQ option app

Trading from anywhere with your smartphone ( iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...

Step by Step Guide to Create a Website

Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...

Hiring Django Developers: From Start to Finish

Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...

Qualities of web designs that people appreciate

While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...

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