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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
Strategy competitive advantage and the promotional mix
Mission and market
A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...
The effectiveness of an advertising campaign
Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Entering overseas markets
Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...
Sectors of industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
How McCain responds to changes in the external environment
Businesses have a number of objectives. Typical examples include:
winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders.
A business' ability to...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Strategy and the environment
Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...
Sponsorship and the marketing mix
Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...
Building brand equity at Heinz
Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...
Our business theory pages cover all the topics you need to know in business.
Exchange rates
Money is demanded in order for it to be used to buy and sell goods and services. The same applies to international currency. Foreigners...
Overseas marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, United Airlines, BIC, Cadbury-Schweppes and Nissan have...
Business activity
Business activities are those which are concerned with seeking to meet the needs of customers by providing a product or service that they require....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
A new trend in retail packaging: sustainable paper shopping bags
A new trend in retail packaging design is also conquering the markets, both for the need to protect the environment and to find new...
How to build a successful eCommerce website
Having an eCommerce presence is practically essential for any modern retail business. It’s easier than ever to build an eCommerce site, giving your business...
How an inventory system can address the challenges with inventory management
Some companies
face different inventory-related challenges as they try to manage their
inventory. Inventory management can be a burden, especially if you don’t know
the whereabouts of...
Bosch. The Secret of Success
Bosch is a German brand of home appliances owned by BSH Bosch und Siemens Hausgerate GmbH, which is a joint venture of two major...
5 simple ways to identify any business ideas
If you desire to come up with a game-changing phenomenal
business idea than there are several things you need to keep in your mind. It
is...
Best Ways to Promote Your Small Business
If you’re a startup or a small business, you’ll have to put some effort to get the word out about your products or services...
In anticipation of brexit
With a fourth vote looming over Brexit UK businesses are still holding their breath over the possible exit from the European Union and perhaps...
ZeroAvia Participates in World Economic Forum
As an international organization for private-public cooperation, the World Economic Forum is focused on protecting people and the environment while also encouraging business and...
Top 5 small business investment opportunities in Pennsylvania
You have the capital and ready to set up a business in
Pennsylvania but lacking in ideas? You are not sure which business will suit
the...
How to automate factoring in banks and financial institutions?
Factoring financing is an option many commercial lenders expand their offering with.
Factoring has a high potential to create a mutually beneficial situation for all...
10 Steps to take before you seek funding
Whether you’re funding a business, lab research, or another independent endeavor, you’ll likely need funding to make your dreams a reality. Getting funding is...
What is the best advice for new investors in 2020?
2020 has certainly
proved to be quite a year so far. We’ve only been through the first quarter of
2020 and things are already looking pretty...
The Right Nail Course Could Help You Train For a New Beauty Career
More and more people are seeking to retrain for a new career, and the nail industry offers a wealth of opportunities, whether to work...
How to Find a Substitute Teacher Job
According to a U.S. Bureau of Labor Statistics report, more than 500,000 substitute teachers worked in the USA in 2018. It is one of...
What are Protected Characteristics
Discrimination in the workplace has become a growing focus in the last decade and it can be important for businesses to remain compliant and...
5 Powerful marketing tools for your business in 2020
Marketing can’t be done without tools in 2020. A business without a marketing stack won’t stand anywhere especially when all your competitors use marketing...
The ultimate guide to email marketing for 2020 and beyond
Segmenting your email list based on factors such as age, location, preferences, and browsing habits, to name just a few. This makes it easier...
Email Automation: 4 Ways Why Every Business Should Consider Using It
Let’s face it, marketing can be incredibly resource-intensive. With digital marketing, there are numerous platforms to manage, content to create, and measuring, monitoring and...
Introduction matters in creating an essay
The beginning of an essay is the most important part of the piece. Readers need to know what the essay is all about right...
What Qualifies You For A University Entrance? Find Out Your Worth
Entering tertiary education in a university is a right of passage that you need to accomplish. Different universities have varying entry requirements. Typically, colleges...
Here’s why you should learn a new language now
Having a second or even a third language in your toolbox of skills is going to be so beneficial for you. It can help...
Impact of cryptocurrency on online casino sites
Since its release in 2009, cryptocurrencies have seen an exponential growth specifically due to its anonymity feature. As more and more players are moving...
Types of Licenses in Online Casinos
It is clear that online gambling is allowed in countries where relevant laws have been adopted and there is no legal prohibition on such...
What is a white label sportsbook?
The sportsbook betting industry has more than 200 million potential users worldwide with an estimated global value of over 300 billion pounds. It’s a...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
THC-free Oil: review and guide
Cannabis is a product that is in high demand due to its legality in many states. Two key ingredients are accountable for the effects...
The search for beauty that shapes our lives
We are always projected towards the search for beauty, in all its forms. Unconsciously, perhaps completely unconsciously, we choose to place our gaze on...
What are saliva drug tests?
The mouth swab test,
also known as a saliva drug test is just as accurate as urine testing without
the need to handle urine samples. Saliva...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
How people in the UK are spending their money
According to the Office of National Statistics, the average UK family spends £587 per week, which works out to around £2350 per month. But...
What to do if you’re falsely accused of business fraud
Starting your own business can be an exciting and empowering experience, but there are many opportunities and risks for something to go wrong. One...
Everything you need to know about hiring a mobile bar
When you’re ever in charge of sorting any kind of event, there are a number of things you need to take into consideration. It...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
How car finance brokers are making loans more accessible for drivers.
Traditionally, drivers think the dealership approach is the best way to secure finance approval. Whilst it can be a quick and easy way to...
Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?
Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...
Top Advantages of Having a Door Screen
The door is often the first line of defence when it comes to having a secure home. And for many properties, this can be...
The World of Curtains, Blinds, and Soft Furnishings
Curtains, blinds, and soft furnishings play a vital role in transforming a house into a home. They not only provide privacy and protection from...
How to obtain a property development loan in the UK
Developers seek property financing options when they intend to undertake a large-scale property development project or refurbish a buy-to-let home.
Property finance isn’t complicated, so...
Travel refund – know your rights to travel compensation
It is always wonderful to plan a trip. There are many sights around the world to see and experience. You might be travelling for...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Historically Rich Places Every Business Student Should Visit
In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
How doing business is changing in the digital age
The digital age of
business carries possibilities, opportunities and challenges that promise to transform
everything about how, why and when humans work. All the technologies being
produced,...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Phishing prevention tips for every IT manager to safeguard valuable information resources of the organization
Phishing attacks are an enduring threat that have been reinforcing themselves technologically over the years. The IT managers are the people in charge of...
Understanding data encryption: pitfalls you should avoid to prevent a data breach
It’s 2020 and almost everything is happening online. However, the question that most people are concerned with is how to keep their sensitive data...
Exploring the Features and Benefits of the NSE5_FAZ-7.0 Network Security Exam
The NSE5_FAZ-7.0 (Fortinet Network Security Expert 5 - Forti Analyzer 7.0) certification is a professional certification offered by Fortinet, a provider of network security...
Bitcoin is the new digital gold, or is it?
Comparing all the precious metals, gold has always been the most popular for investment. Investors usually buy gold as a way of reducing risk...
The different types of Cryptocurrencies and their uses
While Bitcoin is the most popular digital asset in the market, the original cryptocurrency is not the only one in the industry. In fact,...
What are the top crypto exchanges in the UK
If you are planning to exchange one crypto coin for another in the UK, opening an account at a UK-acknowledged cryptocurrency exchange may make...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
Top tips for working with website designers in the UK
The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...