Using IT to energise sales and marketing (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Revitalising a valued character
Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...
Indian Ready Meals – Partnership in action
Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....
Creating consumer demand for SKY TV through sports
Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...
Using diversity and inclusion to provide better service
Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Sustainability and water
Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
Stakeholders and corporate community investment
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...
Dagenham 2000 Strategies For Leadership
In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...
Using aims and objectives to create a business strategy
When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...
Feeding and fuelling the world through technology
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Our business theory pages cover all the topics you need to know in business.
Marketing strategy
A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For...
Setting aims and objectives
An objective is the end or ends that an organisation is trying to achieve. Typically, objectives will be set at a number of levels,...
Production and resource requirements
Production consists of all those processes which involve converting inputs into finished outputs that can be sold in the marketplace.
In order to carry...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Outstaffing vs. Outsourcing: Are There Any Differences?
Highly qualified personnel are the core of every business. But not every company can afford to maintain numerous highly paid staff. To solve this...
How to make moving offices slightly more enjoyable
Let’s face it, sorting a suitcase to go on holiday is stressful enough for some people, so packing up to relocate your entire office...
Can your business benefit from moving to London
Research performed by Ipsos Mori has recently revealed that the UK’s capital is the third best city in the world to do business in,...
4 Tips To Manage Energy Price Increases For Small Businesses
Energy prices are at record levels, and many small businesses are feeling the pinch. How can you cope with the rising costs and keep...
How to skyrocket your web design agency’s productivity
If you want your web design agency to reach nauseous growth, you need to streamline and optimize your workflow.
It is by doing so when...
Golden rules for a successfully running business
Whether it’s a brand-new nascent start-up, or a business reigning since decades, all the tasks of the company need proper handling and management. It’s...
5 Reasons To Hire A Lawyer When Starting A New Business
Establishing a new business in Melbourne is exciting, but it can also be challenging. There are just too many things to think about, such...
3 Tips for expanding your business overseas to America
For any business owner, the decision to expand their business overseas and explore new markets is one that should not be made lightly. Whether...
What Might Happen with UK Interest Rates in the Next Few Years
Let's look at the world of UK interest rates, as well as what could be in store for the entire country in the future....
Case study of how Moneycorp uses acquisitions to remain dominant in the FX industry
Moneycorp was established in 1962 and has been transferring money abroad since 1979. This company currently offers an estimated 90 currencies and accepts international...
How Cyber Insurance can protect your business against Ransomware
In these tough times because of the pandemic, the risk from different digital threats becomes very hard to deal with when it comes to...
How to Create a Small Forex Business
The forex market has enjoyed exponential growth since 2016, with global daily trading volumes rising from $5.1 trillion at this time to $6.6 trillion...
Purposeful productivity simple steps for starting an employee volunteer program
There are many benefits to starting up an employee volunteer program in your place of work. But what exactly does this involve, and how...
The hidden cost of substance abuse in workplaces
Government and businesses lose huge amounts of money yearly to substance abuse. According to statistics, drug and alcohol abuse costs the UK £15 and...
5 effective steps for optimizing business performance based on case studies
The success of any business in the digital era depends on the ability to adapt to the fast-paced environment and reconceptualize the existing business...
Case Study: Alejandro Betancourt, Hawkers and Early Influencer Marketing
Hawkers Co. began with four friends who wanted to finance their website development. Their story is a testament to just how profitable it can be...
How To Optimize SMS For Your Marketing Needs
Having a business requires continuous work, time and energy spent on it to ensure that it continues growing and making a profit. Promoting your...
What is Lead Generation Marketing in 2021?
Businesses are opening every day, and marketers seek to find advanced ways to attract new customers. Yes, lead generation marketing has been used by...
Proven study tips for your medical assistant exams
Excellence in any subject requires ample preparation.
It’s no different with medical assistant exams which demand you put in a lot of
hard work attending classes...
8 Habits You Should Grow While on Campus to Succeed After Graduation
While being on campus, the only thing most students can think about is how to succeed in college. They devote all of their time...
Why Case Study Videos Will Always Beat Written Case Studies
Persuasive, memorable, and story-driven case studies are a great way to turn curious prospects into happy customers. Case studies can take a range of...
Best Bitcoin Casino Games.
The Crypto gambling sector has grown massively during the last few years. It provides a unique experience due to blockchain technologies. Do you want...
Play any of dewapoker21’s poker variants and win more money
Would you believe me if I told you that one of the reasons why you haven't been winning much at the various online poker...
Ultimate revelation online lotto business
Do you ever enter in the world of Lottery? Well, the answer would be quite obvious. Lottery business is booming with time and how....
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
How to Think Like a Wise Person?
You know, sometimes we think wisdom is this rare thing that only a few special people have. We picture wise people as having all...
Feminized Marijuana Seeds- All You Need to Know
With many countries relaxing their laws regarding cannabis use, there's increased interest in the drug. The cultivation of marijuana grows year after year, and...
Tips to help you create a nice photo booth
Are you going to organize a party and want to give your guests something they can play with? Then you can set up a...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
Find the will writing and lasting power of attorney solicitors
Dying without an estate plan or a will can cause a lot of problems for your surviving family. Wills are essential to any succession...
Optimize Your Shopping in Temu! Here’s How
Online shopping has become a popular way for many people to purchase products, and Temu is one of the online retailers that offer a...
Where to get a personal loan with bad credit history
In Singapore, bad credit history can be a major barrier to personal and business opportunities. Not only does it greatly reduce the chances of...
Is it advisable to rent an electric car in UAE
One of the world's leading places for a long or short holiday is the UAE. The country swells with a vast growth of mouthwatering...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
Top 4 great ideas to ensure your garden flower pots look superb
gardendiy.co.ukAre you searching for an excellent way to keep your garden center looking brilliant all year long? Having a lovely botanical garden brings a...
The best house removal services
Some excitement is coming in your life? Buying a new house? But what to do with your stuff from old house that you would...
How to raise capital for property development
Most of us see property developers as people that can easily make money without having too much experience in the field. It is believed...
Opinion: The Maltese NGO Repubblika acts from lies
On April 15, 2023, the well-known Maltese NGO Repubblika released its book on corruption in Malta. The 750-page folio contains information about the infamous...
7 ways to manage summer holiday requests
Summer 2018 is almost here, which means you’re about to hit peak holiday booking season! But with a spike in requests for time off,...
How technology makes travel safer and easier
An unprecedented number of people is
constantly on the move, and the figures are going to keep increasing regularly.
We all travel locally and overseas for...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
Must have office gadgets to boost your productivity
Everyone wants to be the cool guy (or girl) at the office. Your laptop looks sleek. You dress to kill and everything about you...
Penetration testing is about finding the problems organizations don’t know they have
If you’re in the business of selling cybersecurity equipment and services, this is a good time to be alive. Business is booming to the...
Use free time tracker software only if you’re willing to compromise on these points
Whether you’re a small business owner on a
tight budget, or an enterprise manager trying to save a few dollars, you’ve
probably ran into a free...
How Long Does it Take to Learn Azure Fundamentals?
Do you know what Microsoft's largest and fastest-growing business is? It is Microsoft’s cloud computing platform known as Azure. Cloud computing started to make...
What is News Spy?
News Spy site is an automated trading software that trades Bitcoin and other cryptocurrencies and it makes it simpler for people to invest in...
What’s Happening with Cryptocurrency Regulation?
Regulation in the cryptocurrency market is something of a complex and controversial topic. For many owners of cryptocurrency, the lack of regulation has been...
Top 5 places where to monitor EOS exchange rate
What Is EOS?
EOS is a blockchain-based crypto platform built for decentralized apps (dApps) development, hosting, and execution. The project aims to design a user-friendly...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...