Using communications to develop business opportunities (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Positioning the brand
Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...
Using the marketing mix in the fashion industry
Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Building a better workplace through motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...
Strategy and the environment
Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...
Building a global telecommunications business
The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Leading a revolution in banking
Changes in society, markets and economies have intensified the need for most organisations to be more and more innovative with the products that they...
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
Building the future of English football
The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...
Our business theory pages cover all the topics you need to know in business.
Globalisation
Globalisation is a result of the world becoming increasingly interconnected due to the hugely increased trade and cultural exchange. The biggest companies are no longer just...
The personal budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Employee participation
Employee participation is the process whereby employees are involved in decision making processes, rather than simply acting on orders. Employee participation is part of...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
eCommerce ideas for the upcoming year
E-commerce is having another great year and the industry will more than likely continue to grow in the future. Those who have managed to...
Businesses need a point sale system
Does your business need a point-of-sale system? The short answer is it depends. In some cases, not having a POS could hurt your sales...
Why you need a good website for your online shop and how to get there
Many individuals who are into business use a variety of platforms to showcase their products, it could be through advertisements on TV, radio, television,...
Role of business strategy in organizational growth
We all know that no business can survive without a robust and focused Business Strategy. It is the pillar and growth engine of any...
Alternative marketing methods that can help a new business
Starting a new business is often an exciting time, but it can also be challenging, difficult, and all-consuming. The number of different activities a...
A must read guide to protecting your small business
One of the strongest business trends in recent years is the rise of independent consultants and small businesses, which offer highly-specialized knowledge, skills and...
Anti competition laws: what it means for uk businesses
The government has warned UK businesses that its stance on anti-competitive behavior will not change once Britain leaves the European Union.
Companies that are deemed...
7 Qualities you should look for in construction accident lawyers
Navigating the aftermath of a construction accident can be one of the most difficult times of your life. Not only do you need to...
9 Popular Languages to Learn For Businesses
It is undeniable that the world is growing fast and increasingly connected, and today's business is unquestionably global. Most multinational corporations have at least...
7 Ways To Bring Office Expenses Under ControlÂ
There are many office expenses that the modern working environment requires to function at an optimum level. However, some of these business expenses are...
From Crisis to Comeback: The Pre-Pack Administration Solution
In the ever-changing business world, companies can experience sudden and unexpected difficulties. Nevertheless, there is a ray of hope in the form of the...
Best invoice apps for small businesses
If you are wondering what the best invoice maker for small businesses. Freelancers is simply in the right post and at the right time....
Want long-term, loyal, hard-working employees? consider allowing remote work
Your employees directly impact your profitability. If you have dedicated, hard-working, loyal employees, you’ll do better than a business with lazy, uncommitted workers. How...
Why Using Power Words Is Important in Communication & Tips on Landing Any Job
Landing a dream job requires not only having proper experience and knowledge in the field. It is also about the ability to present them...
Employee management: everything you need to know and do
Employees that feel
listened to are nearly 5 times more likely to work at
their best performance.
When people know that
their thoughts are heard, they feel like they have a...
Is the Customer Service in New York Good or Bad?
New York is among the most densely populated city in the US. The estimated population of New York is about 8.8 million, who work...
How a strong marketing campaign can set you apart from the competition
If you're a business in a crowded marketplace, how do you stand out from the crowd? Business leaders and directors will spend a lot...
3 Ways Strategic Content Marketing Can Benefit Your Business
Content marketing is a strategy to create useful and relevant online content to attract and build an audience. It allows you to get more...
Can games form part of your TEFL lesson plans?
Learning should be fun and any TEFL course will supply you with different techniques for the classroom to help you impart knowledge and motivate...
10 Tips To Make The Research Process More Efficient
When starting your research project, it's important to be efficient in your process so that you can get the most out of your time.
Here...
Why is essay writing important for students?
Essay writing is an integral part of the educational process. Though many students don’t like it as it takes way to much time and...
Local lotteries – Now available globally
When we think about lotteries, our mind either goes to all those dreams you would like to achieve if you ever won that jackpot...
Online casino gaming by country
Online casinos have started dominating the online world. There are a lot of websites that host games online, and you can even bet real...
How Cryptocurrency Changed the World of Casinos
The world of casinos has always been a mystery to many. People gamble their money away in the hopes of hitting it big, but...
OSRS Best Weapons to Obtain
The most useful or strongest weapons
Any adventurer worth their salt won’t leave home without a weapon. The world is filled with both wonders and...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
Men’s hair loss treatments: a scientific comparison of the current market
Hair loss is a common issue for men that has been around for as long as mankind itself. These last couple of years a...
Is cannabis addictive?
One-third of the weed abusers develop some form of a weed use disorder, which in several conditions can become addiction But the question of...
How big can CBD oil be in the uk by 2022
The last decade has seen a surge in the consumption of CBD products in the UK and globally. What was once a minuscule niche...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
Discover if you are eligible to claim tax back for washing your uniform
When your employer requires you to wear a uniform to perform your job, then it is okay to claim any cost including washing the...
Could investing in online first businesses unlock growth in 2023
With interest rates at record lows, many people are looking at other ways to invest their money. Traditional options, such as savings accounts in...
Pen gift sets for your boss
Gift-giving is pretty standard in any relationship. Special occasions call for exchanging presents, and usually, the process is often straightforward. In work environments, however,...
Cash for fake crashes. Fraudulent driver claims on the rise
Did you know that cash for fake crashes is mostly aimed on unwary motorists by fraudulent drivers? Well, these claims have been on the...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
Does hiring a property management company a good option?
If you are a landlord of a property in Chennai then hiring a property management company in Chennai is the best decision. You can...
Enhance Your Home’s Style and Functionality with a Wardrobe Sliding Door Kit
When it comes to optimising your home’s functionality, a wardrobe sliding door kit is a game changer. This innovative solution is a blend of...
Tips for Selecting and Building a Greenhouse
If you are planning to operate a commercial greenhouse, you can either build the structures or find an expert greenhouse manufacturer. With either option,...
Things you need to consider before settling in Spain
Do you know that there are about 4.5 million foreign resides in Spain? This country was facing a financial-economic crisis but now it is...
Chinese culture: language, customs, etiquette, and traditions
Located in Eastern Asia, China is one of the most famous countries
worldwide, especially for being the first in population and fifth dimensions.
Yet, that’s not...
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
What Types of Tests Should Be Done by Using Automated Testing?Â
Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...
4 Types of one drive migration tools for different workloads
Growing businesses efficiently and flexibly need consistent work. But with new technologies, business environments and processes are also changing. Businesses are choosing to switch...
What are the best technologies for virtual collaboration?
Today, numerous companies from all across the globe use remote offices which collaborates employees from all across continents and it comprises those people too...
How To Access Region-Blocked Websites For Britain with a Free VPN
Well, if you’re moving out of the United Kingdom, then you must be quite excited about your new adventure. But, along with that, the...
4 types of business software to invest in this year for maximum growth
If you want your business to grow this year,
you need all the help you can get. Even if your products, shop, or services,
are so...
Statistics. In Which Countries Do People Invest In Crypto Most Often?
Every year we can observe a significant increase in their number. Digital money attracts the interest of different investors and it is a...
Ethereum’s Big Merge Will Have a Big Impact on Cryptocurrency
Ethereum's big Merge will have a big impact on cryptocurrency and will impact more than just its blockchain. An event of this magnitude is...
Top 5 places where to monitor EOS exchange rate
What Is EOS?
EOS is a blockchain-based crypto platform built for decentralized apps (dApps) development, hosting, and execution. The project aims to design a user-friendly...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Making your businesss website stand out
Every business these days maintains an online presence, and for good reason too. Customers expect the companies they use or see advertised every day...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
Step by Step Guide to Create a Website
Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...