Business Case Studies by Industry

- Chemical

Below is a list of Business Case Studies business case studies from companies within the Chemical sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies chemical case studies

    Akzo Nobel Logo

    Akzo Nobel

    • Building the heritage of sustainable products

      This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment. Edition 6

    • Using colour in new product development

      This case study examines how Akzo Nobel's customer-orientated service and product development programme maintains its strong market position. Edition 5

    • Corporate versus product branding

      This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large operating area, is developing a common thread of relationships between its business units based on corporate branding that reflects the central values of the company. Edition 3

    ICI Logo


    • The transformation of ICI

      This case study focuses on how ICI, an intelligent, modern company, has altered the way in which it does business in order to create more value for customers. Edition 4

    • Turning waste into wealth

      The case study shows how new technology, developed by ICI, enabled the conversion of agricultural waste by-products into high value materials for building and other industrial uses. Edition 3

    • Releasing the talents of employees

      This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people in recent times. Edition 2

About the chemical industry

The chemical industry is responsible for producing industrial chemicals. Companies within this sector convert raw materials, such as metals and minerals, into over 70,000 different products. The majority of the industry's output comes from polymers and plastics. These materials are vital for other industries such as manufacturing, construction and agriculture. Advancements in technology allow the chemical industry to remain innovative and cater for the specific demands of its consumers.

There are many global corporate producers of chemicals such as BASF and Shell. These organisations have plants in numerous countries around the world.