Case Studies

Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...

Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...

Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...

Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their...

A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which...

Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...

Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing...

Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...

As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...

OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...

People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...

Today´s Inland Revenue The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...

Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands: The Post Office Ltd provides counter services...

The importance of Health & Safety Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...

This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...

What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...

One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...

In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Steel is 100% recyclable and can be used time and time again with no loss of quality. Corus is the UK's biggest steel manufacturer and...

Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...

This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...

Enterprise and risk Enterprise refers to all the organisational skills that go into creating a product or service. It also includes a willingness and ability...

Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...

There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....

Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...

The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...

Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...

Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...

There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...

There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...