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Marketing Case Studies by topic

Dive into our marketing case studies to uncover the strategies behind successful campaigns. Learn how businesses effectively reach their audiences, build brands, and drive sales, providing inspiration and lessons for your marketing endeavors.

Branding

Reclaiming the identity of a brand

Branding strategies to create value

Creating a new and exciting brand Café Cadbury

The importance of cause related marketing

Building on a fashionable brand image

Healthy Eating

Competitive Advantage

The Freeserve solution

Developing a competitive edge

Customer Focus

Identifying customers and meeting their needs

Moments of truth – focus on customer service

Responding to changing customer requirements the drive towards wellness

Meeting customer needs for competitive advantage

Applying the personal touch to financial services

Building a local retail strategy

International Marketing

Poland a developing market

Market Research

Using market research to develop a product range

Using market research to support decision making

New products from market research

Consumer focused product development

Discovering customer needs through research

How market research supports the new product development process

Market Planning

Developing a marketing plan

Reaching customers through direct selling

Responding to an emerging market

How the role of marketing drives business forwards

Social marketing in the new millennium

The marketing process

Marketing Strategies

Within an arm’s reach of desire – global marketing

Building brand equity at Heinz

The repositioning of Hobnobs

Developing products and services to meet market demand

Marketing strategy for growth

Developing competitive marketing strategies

Product Launch

Indian Ready Meals – Partnership in action

No 7 the relaunch of a brand

Relaunching a product

Developing a uniform global marketing presence

Launching a new cinema

Successful products successful solutions

Product Life Cycle

The product life cycle and online fashion

Extending the product life cycle

Kit Kat revitalising a brand leader

Long term maintenance of a classic brand name

Balancing the product portfolio to satisfy customer demand

Injecting new life into the product life cycle

Product Portfolio

Achieving growth through product development

Promotion

Superbrand sponsorship

Using IT in sales and marketing

The Absolute. Tour

Sponsoring the Nationwide Football League

Making the world’s best-known product

Using promotion to boost sales and brand value

Segmentation

Segmentation

Targeting a market segment

Using global segmentation to grow a business

Focusing on a brand product range

Honour the past invent the future

SWOT

SWOT analysis and sustainable business planning

Changing the views of business

Securing a market leading future through SWOT analysis

SWOT analysis in action at Skoda

The Marketing Mix

Planning effective marketing strategies for a target audience

Using the marketing mix in the fashion industry

Creating value through the marketing mix

Pricing the product

Launching a new product into a developed market

Entering a new market with a new product

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Communicating with stakeholders

Meeting global responsibilities by caring for communities

Corporate Social Responsibility

Customer-led innovation in a competitive market

Social responsibility – using resources more efficiently

Developing key skills for a lifetime of opportunity

Building community partnerships

Financial management in a retail setting

Operating a statutory body in a commercial environment

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Using skills to respond to the external environment

Stakeholders and corporate community investment

Building a workforce for the future

Implementing quality systems

Using planning analysts at the centre of brand development

Meeting customers’ needs in growth – markets online gaming

Business activities and care for the environment

Relocating a Gala Club

The power of love

Integration in the public sector HM Revenue and Customs

Quality through standards

Live breathe and wear passion

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Aims and functions of the production department

Creating an effective organisational structure

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