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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Marketing and product strategies for growth
As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...
Developing customer focus
In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
The role of a multi national in developing markets
This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities,...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Implementing a new vision at Virgin Trains
Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour.
Virgin Trains operates...
Making the things that make communications work
Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
How McCain responds to changes in the external environment
Businesses have a number of objectives. Typical examples include:
winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders.
A business' ability to...
Welfare to work
After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Segmentation
Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Injecting new life into the product life cycle
Injecting new life into a brand
The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...
Our business theory pages cover all the topics you need to know in business.
Business Location
The location of a business is where it is situated e.g. in Central London, Silicon Valley, etc. Where to locate a business is a...
Exchange rates
Money is demanded in order for it to be used to buy and sell goods and services. The same applies to international currency. Foreigners...
Budgets and cash flow forecasts
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Top 4 reasons steel buildings future business
The needs of modern businesses are always increasing. The rise of e-commerce, social media, changing demographics - it’s easy to list the potential challenges...
How to choose and buy used food processing machinery
For a person in the food processing industry, finding the right kind of equipment to buy can take a lot of time. One may...
The Future of Security: Embracing Biometric Systems for Enhanced Business Access Control
In an era where security breaches and data theft have become rampant, businesses are increasingly turning to biometric systems for access control. These advanced...
How to pick the best sign for your business
When setting up a small business, three of the most exciting things to think about are your name, your logo and your brand. Whether...
Top 5 Crowdfunding platforms for your Startup
Crowdfunding is a way of raising money to finance projects, startups, and businesses. It gives you a chance to collect money from a large...
Your Guide To Bulk Buying Batteries
If you’re a business or professional individual that relies on batteries to power your equipment and tools, it’s well worth considering buying them in...
Economic Development Due to Sydney Spring Racing Carnival
According to an independent economic impact assessment of last year's Sydney Spring Carnival month, it denotes that it's time to invest in commercial property...
Tips On Conducting Business Internationally
Taking your business to an international level may seem overwhelming. However, there are some tips that you can follow to make sure that you...
Manage your law firm’s phone system from anywhere using VoIP
Since 2005, VoIP has been a widely used word in the telecom industry. VoIP (Voice over Internet Protocol) as an advanced telecom service allows...
Why you should offer life insurance to your employees
Finding and keeping great employees has become a challenge in recent years. One way to keep employee turn over low is to offer great...
If you have bad credit can you get a business loan
Having a bad credit history is something that frequently trips up applications for business finance, particularly when they go through the convention routes. If...
Making Money Trading Forex 101: Everything You Need To Know
Trading stocks, commodities, or foreign exchange has never been easier thanks to the advancement of at-home technology. All that is required to trade is...
All You Need to Know About Applying for A New Job
Everything you need to know about applying for a new job
Changing jobs or applying for a new career is more than just the role...
Casino dealer jobs
10 Best casino dealer training jobs
Can you imagine the sense of anticipation when being a caller on an online bingo site? Or, what about...
The role of XLN in the lives of leaders today
Many leaders today think that once they become the CEO or the president of a company, that’s it – it’s the highest they can...
The importance of branding for product promotion and marketing
Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t...
How Co-browsing is improving the world of customer support
Customer service is an essential part of every business in today’s marketplace. With new technology continuing to spin forward, the need to be able...
Improve Your Organization’s Marketing Performance by Choosing the Best Custom Badges in the Following Five Steps
It has been proven that the only way to promote your company's brand is by designing top quality badges. A badge introduces the company...
Why Gamification is a Must for E-Learning
Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...
Rhetorical Analysis Example
The intensive development of speech communications is a characteristic feature of modern society. Technology gives rise to new forms of speech communication, which results...
Tips to make the most of your online class
Online learning can offer challenges, especially if you’re new to the platform. To start the new year successfully, here are a few steps to...
Best of the best what bingo room to prefer in online
Familiar to everyone under the name "Lotto" and beloved around the world, the game of bingo has long been popular in the virtual gaming...
How to start up an online sports business
Everyone would love to find a business idea that they enjoy. If you are a sports fan, then starting up a company that focuses...
Why Does the House Always Win? Understanding Casino Profitability
You may have stumbled upon some casino gambling guides across the internet that happen to say the famous line, “the house always wins” but...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Kara’s Orchards CBD Gummies UK Reviews – Scam Complaints or Karas Orchards CBD Gummies Really?
People who are smart and looking for an innovative way to control their lifestyle are switching to CBD oil for many good reasons. However,...
How to date Asian women the right way
Our lives are subject to change over time. People come and go from out ounces, but the only thing that should remain the same...
6 Reasons Why You Should Choose HHC Vape Pen For Your Cannabis Business
Vaping TRĒ House HHC vape pen has become an increasingly popular way for people to enjoy their favourite cannabis products without the worry of...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
Are Viaticals a Good Investment?
When dealing with end of life financial planning, it can be difficult to know what investments are best for you. Many people struggle to...
Loans explained
Increasingly, people are turning to loan providers to help them out of a rough patch in their life, or to help them start a...
Struggling to pay back a significant debt? This post is for you
We are in a generation where debt is commonplace. Income is no longer enough due to unending bills that need our attention. Whether it's...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
Will IoT have an impact on the future of fleet management?
There’s been much talk of the Internet of Things (abbreviated “IoT”) lately. The concept has been around for several years and was originally referred...
The Reasons Why Emergency Window Repair Is Important For Your Home
No one can anticipate what they would do if they find themselves in a situation where window glass is broken. A feeling of insecurity...
Why big brands outsource office cleaning and maintenance work
Cleaning and maintenance tasks might be viewed by some people as menial, but as discussed online,they can be vital for a high quality branded...
How Professional Movers Can Help During a Move
If you are in the process of moving, you may be wondering if professional movers are worth the cost. After all, it seems like...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
6 Tips That Can Help Your Successfully Run Your Hotel
Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...
Historically Rich Places Every Business Student Should Visit
In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
5 Best AI Video Editing Software
In today's digital age, video content has become an indispensable part of our lives. From social media platforms to online streaming services. Video content...
The Most Effective Way to Prevent a Cyber Attack
Cybercrime is a genuine and present threat to businesses, government agencies, and individuals. As we continue to make technological advancements, hackers find new ways...
The Top 7 Programming Languages of Today
As of 2020, there were approximately 700 programming languages available. While some of these apply only to specific technologies, some only exist to question...
How To Trade Cryptocurrency
Trading cryptocurrency is a different market than stocks, bonds and others. But with some good advice and an easier guide to follow anyone can...
Crypto Trading Signals|| What Do We Mean By Crypto Trading Signals
Customary monetary forms, like the US dollar and the British pound, are upheld by awareness, like gold, and their worth is for the most...
Start Trading with BitcoinX
Bitcoin trading has gained in popularity as one of the most lucrative ways to make money online over the years. According to a recent...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
5 examples for successful online business
Majority of businesses that would typically be set up as brick and mortar stores are being set up online instead. The increase in online...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...
Top tips for working with website designers in the UK
The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...