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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Using market research to develop a product range
The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is:
'The Coca-Cola Company exists to benefit and refresh...
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Communication the key to success
This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...
How roles and functions contribute to organisational performance
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Health and safety in the workplace
Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Strategically repositioning a business
When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
How McCain responds to changes in the external environment
Businesses have a number of objectives. Typical examples include:
winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders.
A business' ability to...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary citizens may not suffer too much from failing to keep track of new technologies the...
Building sound customer relationships
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Our business theory pages cover all the topics you need to know in business.
Contemporary work patterns
The UK economy is characterised by a relatively high level of flexibility in work patterns when compared with our continental neighbours. The work force...
Personnel functions
The term personnel department refers to the organisation's function that is responsible for the management and motivation of people in the workplace. The term...
Types of customer
Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
The Anatomy of a Perfect E-Commerce Product Page
Have you launched an e-commerce site recently? Are you disappointed with the volume of traffic you’ve received so far? You’ve looked at e-commerce giants...
How to give your office building a new shine
Motivating your employees is key in the modern world as a business is so competitive that there is a constant need to drive productivity...
How to make moving offices slightly more enjoyable
Let’s face it, sorting a suitcase to go on holiday is stressful enough for some people, so packing up to relocate your entire office...
How to successfully write a business plan
When starting a new business, entrepreneurs often wonder if they really do need to invest time and resources in writing a business plan. Well,...
Organizational tips that will ensure your business runs smoothly
A lot of things have to fall into place in order for your business to run smoothly, but success often depends on the simplest...
How to start a coffee shop review of which coffee machines are best
Coffee Machine Reviews – May 08, 2018
You’ve come to the conclusion that you need to get a commercial machine for coffee to put in...
Why Is It Important To Have Contracts For Your Business?
A contract is a legal document, usually between two parties engaged in commercial activity. The importance of having contracts for your business is that...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
Service Of Process In Texas: Why And How?
If you want legal papers served to someone in Texas by a process server. In order to ensure that your documents are valid, you...
How do betting companies stocks perform?
Betting is one of the best places you can put your investment money right now. The industry is growing at a staggering rate, and...
How To Choose The Right Lender – The Forbrukslån Website Helps
When you decide to get a consumer loan with the aim of covering specific expenses or buying something, you’ll need to think about a...
7 Reasons Why Cash Flow Is Important For Small Businesses
There's a reason why "Cash is King" is a common saying in the business world. Everything grinds to a halt when there's no money....
10 Reasons to consider a career in finance
We all know that a career in finance can be highly lucrative, but there are also a number of other benefits that outweigh the...
Managing Remote Development Teams – Key Lessons in 2022
The value of remote teams and how to manage them was demonstrated by working from home to stop the virus' spread and by outsourcing...
10 Proven Ways to Overcome Distractions (No Matter Where You Work)
Being focused is key in order to finish tasks on time. When you are focused, you become more productive. Regardless of where you work,...
The Vox apocalypse and the future of social media
Social media is an incredibly powerful tool of the modern age. People on one side of the planet can talk to people on the...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
5 benefits of hosting blogger events
Online brands will always fight an uphill battle against those that have high street space and a strong offline presence. While websites can obviously...
Why you should record and transcribe lectures
While they present an oasis of knowledge, academic lectures often contain an overwhelming amount of information. Some things are mixed up, left out or...
Custom essays how to become a professional helper at thepensters.com
Students from various parts of the world buy custom essays on ThePensters.com. There are multiple reasons for that. Firstly, the quality of their help...
Start a single man business using essay writing service
Living in today's world everybody is in dire straits as far as finances are concerned trying to make ends meet. A little extra money...
Best Bets in Football
In the UK, the most popular sport for online betting has always been football. Whilst most people lose money by guessing what is going...
What Happened With The Recent Aristocrat Playtech Deal?
The Playtech and Aristocrat deal is one of the most closely watched and hotly debated potential acquisitions of the past year. Aristocrat Leisure -...
How Does Online Casino Business Model Work?
Online Casino sites are not a new thing as they are in the existence for more than two and a half decades. As a...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
3 Skincare ingredients you don’t want to miss
It used to be that moisturizer was just moisturizer, but the times have really changed! If your skincare products aren’t multitasking, it’s time to...
What is Long Term and Short Term Disability Insurance
This insurance is a cover that protects employees against loss of income in the event of an injury, accident, or illness which makes them...
Tips for choosing the right flower for the right occasion
Flowers are the best way to express your feelings and emotions for someone you care about. They are the beauty of Mother Nature. Despite...
How to know if your pet needs a dog brace
As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...
MT police BC is one of the biggest sports broadcasting companies in South Korea they offer NBA EPL MLB for free
A sports broadcasting company is one that provides coverage of sports events. These companies use different media outlets such as television, the internet, and...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
How to read a pay stub: this is everything you need to know
It's everyone's favorite day: payday! There's nothing quite like seeing all of your hard work and effort come to fruition in the form you need:...
Six Small Appliances That Are Essential In Kitchens In 2020
You must be in the process of building your dream kitchen. If you have been on the hunt for the perfect fitted kitchen and...
Why payday loans are a bad idea
You're in need of money and you’ve considered several alternatives such as borrowing from a relative, a friend or even from the bank. Still...
10 facts about truck accidents that you must know
Road accidents are not confined to car accidents but include truck accidents as well. In fact, truck accidents are more dangerous because these involve...
Financing a car purchase – a guide to buying a car the smart way
Very few people are blessed with living in an area where public transportation is both reliable and sufficient to make commuting easy. For the...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
RoyaleLife’s CEO Robert Bull Releases White Paper on ‘Resurgence in Single Storey Living’
www.royalelife.com
A visionary and an innovator in the field of strategic business growth, Robert Bull has guided RoyaleLife’s development from a small family business to...
Are Bridging Loans Right For Me?
Bridging loans can be a great option for people who need to get large sums of money quickly, for the purchase of a property....
Mosses are used for moisture control and stagnant water cleanup
Mosses are rootless evergreen plants that are super easy to plant and grow. All you do is scratch the soil and pay the pas...
Italy’s green pass ‘will be valid for US and UK visitors’
You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...
How to prepare for a successful but fun business trip
Depending on what job you have, you may be
required to travel on business from time to time. While some people love the
opportunity to get...
Enjoying Snowy Vacation With Your Family on a Budget
Our desire to interact with new visual stimuli thus get away from our daily routine and go on an adventure gets more intense in...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Manage your law firm’s phone system from anywhere using VoIP
Since 2005, VoIP has been a widely used word in the telecom industry. VoIP (Voice over Internet Protocol) as an advanced telecom service allows...
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
The advantage of internet telephone for small business
The Voice over IP (VOIP) technology is not a new one, being only a little younger than when the Internet was first announced. However,...
4 types of business software to invest in this year for maximum growth
If you want your business to grow this year,
you need all the help you can get. Even if your products, shop, or services,
are so...
Top 3 Best Cybersecurity Companies of 2020
Cybersecurity is one of the hottest areas of the Information Technology sector. There are thousands of reputable cyber security companies working in this Billion...
5 Ways to Manage Data in Your Business
Managing data is an essential component of success when running a successful business. It is the lifeblood of any company and is used to...
When Cryptocurrency Is An Asset, When Is It Not?
With the investment trend set by cryptocurrencies, it is noteworthy that some are still wondering if crypto-assets fall under financial assets, utility tokens or...
Should You Invest in the Immediate Profit App?
Yes, as the cryptocurrency industry is on fire right now, and many people are making mega-profits in a very short time. You, too, may...
A Guide on How To Start Cryptocurrency Mining
Read this article to learn about cryptocurrency mining and how to start as a beginner.
Have you ever wanted to learn how to mine Bitcoin...
Top 10 List for Software Mobile App Development
Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...