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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Reshaping a well known brand
Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Meeting business needs through workforce planning
Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Creating world class performance in a Jaguar assembly plant
In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Building the Jaguar S-Type at Castle Bromwich
The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
Mandatory credit: VisMedia
+44 (0)20 7613 2555
The challenge facing business and society in the 21st century is how to use...
Tips to Start a Startup in Leeds
Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship.
With a thriving ecosystem and...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
On-line shopping: the Dixons experience
Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
Developing products and services to meet market demand
Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a...
Our business theory pages cover all the topics you need to know in business.
Business strategy
A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as long-term...
Developing a plan including external influences
Developing a plan including external influences
Developing a plan including external influences in order to set out a route map to help in achieving business...
Business competitors
Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to Optimize Your Daily Business Operations for Efficiency
Today in the world you can come across a plethora of companies that have more than 10 000 employees. Does this sound too much?...
The Top 5 Ways to Increase Employees Satisfaction
In today's competitive job market, retaining top talent and ensuring a satisfied workforce are vital for business success. Happy employees are not just more...
E-commerce Product Photo Editing Services: A Guide for Businesses
In today's digital world, first impressions are everything. And when it comes to e-commerce, that means your product photos need to be top-notch.
That's where...
Revolutionizing Your Restaurant: Strategies for Effective Management
Revolutionizing your restaurant management is essential to offer the best customer service, streamlining operations, and boost sales. In today's competitive and rapidly changing landscape,...
The role of gold bullion for small business owners
In the competitive business environment seen in most sectors of the economy, business owners are looking for any competitive edge over rivals and the...
How adapting to change is vital
Especially if you are a small business, and as we move through the first month of 2019 some entrepreneurs are reflecting on the past...
Why I need the best lawyers for offshore injuries in Houston
The maritime job can be dangerous and accidents are quite common. The aftermath of an offshore accident can be confusing, leaving you traumatized. These...
Progressive businesses amid the Coronavirus
Even when the world is sinking into an economic quicksand, us humans are bound to rise. Businesses big and small are adapting to the...
What To Do When You’ve Had Poor Solicitor Representation For Your Business
When you’re running a business, it is likely that at some point you will need to work with a solicitor. This could be to...
4 Situations That Require Business Accountants
Many business owners wish they have an accountant to help them with all the filing and tax chores during tax season. While it’s true...
Best binary broker: need to know before choose
Being in binary option for long, you might want to know which is the best Binary Broker for you! Keep in mind that, this...
Top 10 Day Trading Books That Will Unlock Your Knowledge and Help You Succeed
Day trading is an exciting endeavour that continues to become popular among global traders. However, the activity carries risks, and you can lose your...
Five things leadership teams should do when a CEO leaves
Many would agree that your CEO is the most important person in your business. They’re the face of your company, they make all the...
What to expect if you are embarking on a life as a freelancer
One of the most exciting things about work in our times is that you can choose from a variety of different working models —...
How to decide if an apprenticeship is right for you
Are you still wondering what you’ll do after graduating from high school? Considering an apprenticeship but not sure if it’s right for you? An...
Managing Your Mentions: 7 Ways to Shape Coverage of Your Organization
The media landscape has never been as fragmented as it is today. People choose when and where to get their news and analysis, and...
An expert approach to successful affiliate marketing
The affiliate marketing industry is one of the few industries that have stood against the pandemic. Forbes magazine reported that many companies in the...
An Analysis by Growth Expert Laurent Zahut on the Profitability of Video Ads
Video ads have become a vital part of most successful marketing campaigns and are the dominant means of online advertising. A term that can...
Physics problem solver apps to help students with their homework
Homework may sometimes challenge us in every mental sense but thanks to the new age we are in, we have advanced technology that we...
Investment opportunities in online education business
Online education is in its nascent stages but continues to experience tremendous growth. The primary reason is due to the availability of internet facilities...
Starting college and feeling lost? Here’s how to pick the right course
The transition from school to college is a profound one. Many who are on the threshold of entering college find themselves unsure about which...
How are Dutch Land Based Casinos surviving the pandemic?
The Netherlands is one of the biggest gambling markets in Europe; there are 14 legal land casinos in different cities of the Netherlands. A...
The Biggest Names in Irish Betting
Betting in Ireland is a national was gone with you to pastime, and over 1/10 of the population plays a game of chance weekly,...
Meet stevie the social robot that holds bingo lessons in a care home
Robotic industry has revolutionized the manufacturing world in recent decades. New technologies and approaches are starting to make their move on the broader spectrum...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Why choose Turkey for Dental treatments?
Dental treatments such as implants, veneers, crowns, root canal, etc are often very expensive around the world. If a person needs any dental treatment...
Tips to help you create a nice photo booth
Are you going to organize a party and want to give your guests something they can play with? Then you can set up a...
How to make CBD gummies at home
CBD is often taken in varied ways in which. you'll be able to vape it, smoke it or ingest it in another manner, in...
How to get away with wearing the same dress to every party
You
may be the outgoing type who wants to make an impression on every holiday party
you attend.
Showing
up in different flashy outfits is one way to...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
Advantages of online loans
The use of online loans has been on the rise lately. This is because most people live from payment to payment. In that, they...
What are the risks of being a guarantor
The consumer guarantor loan industry is worth over £400 million in the UK and thousands of customers will use a guarantor to secure their...
5 Ways to Save on Your Electric Bill
As people stay home during the COVID-19 pandemic, electric bills are on the rise. People are using more technology to stay entertained and more...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
5 Things to know before signing a car loan
Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...
5 Ways Your Fleet Can Save Money
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...
What to look for in a trauma cleaning company
Bereavements are already a difficult time. But if the circumstances require trauma cleaning, such as a suicide, homicide, or an undiscovered death, it can...
Commercial cleaning
There is a number of commercial cleaning services you can take advantage of if you own a business. From regular cleaning sessions to deep...
How to raise capital for property development
Most of us see property developers as people that can easily make money without having too much experience in the field. It is believed...
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
What To Do In Noord-Holland: Five Recommendations From A Local
The province of Noord-Holland stretches north from Amsterdam to the island of Texel, its polder landscapes of green, pancake-flat fields punctuated by hundreds of...
The best cooler for camping
Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Market Size & Analysis of Online Transcription Services
The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...
Automating your business is easier than you think
When you run a small business, it’s easy to get so caught up in the manual, mundane tasks that you no longer experience the...
How to Encourage More Mindful Tech Consumption in Your Family
The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...
Learn how to remove spyware from your Apple devices
Removing spyware from Apple devices can be a great idea, and it’s one of those things that can bolster performance. We can define spyware...
7 Ways Virtual Data Rooms Come in Handy in Business (2021)
Technology has brought about convenience in almost all aspects of our daily life. From transportation and communication to connectivity and even transactions, technology has...
How you can protect your computer from Ransomware
Ransomware is harmful to your computer. The cybercriminals use some software to gain access to your data and then locked it. After that, you...
Statistics. In Which Countries Do People Invest In Crypto Most Often?
Every year we can observe a significant increase in their number. Digital money attracts the interest of different investors and it is a...
Top 5 Rates for Dash Cryptocurrency
Now many people have begun to follow closely the dash to btc calculator. As Bitcoin approaches its historical high, investors are thinking about diversifying...
7 Things to Look For When Choosing a Crypto Exchange to Trade on
Before choosing where to buy your cryptocurrency, you'll want to make sure you understand some key points. You'll want to consider your security, your...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Step by step instructions to build a functional website
A few decades back, when you considered building a website, you would have put that plan on the sidelines due to limitations in the...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...