Developing and implementing a strategic approach to ethics (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...
Re-focussing a company’s culture and marketing mix
Changing the culture at Argos
A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...
The repositioning of Hobnobs
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Organisational structure in an innovative environment
Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...
Developing responsiveness through organisational structure
UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Adding value through health and safety
Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
Growth through ingenuity and enterprise
Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas.
However, it takes more than creative thinking to...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
On-line shopping: the Dixons experience
Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Water as a precious asset
We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...
Launching a new cinema
A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which...
Supporting superbrands: The Role Of High-Tech Suppliers
Producers of internationally known high performance products depend heavily on their materials and components suppliers. These suppliers are the unsung heroes that lie behind...
Our business theory pages cover all the topics you need to know in business.
Business structure
Every organisation made up of more than one person will need some form of organisational structure. An organisational chart shows the way in which...
Marketing model
When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...
Costing and profitability
Knowing the cost of an item, or activity makes it possible to calculate the profit of that item or activity. This is very important....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 ways to protect cargo transported by your business
If you love
driving, it makes sense to make it your living. Even if a glittering career in
motorsport isn't exactly beckoning you, there's promise in...
Sprint to Success: Implementing Agile Methodology in Your Business
To survive in the current business landscape, entrepreneurs need to think on their feet. Changes are bound to happen, which is why it’s the...
Benefits of incorporating RFID technology into your inventory
RFID, or Radio-frequency identification technology, utilizes electromagnetic fields to identify and track information stored on tags that are affixed to objects such as consumer...
Case Casper’s five friends sold 100 million worth of mattresses in 18 months
The future founders of the company met in a
business incubator. It was there that they decided to change their experience
of buying mattresses, focusing on...
5 Best practices you should know before starting your own business
Starting your own business needs several preparations and planning to avoid any unplanned failures and challenges. In the digital market, you can always start...
Starting up a business here are the marketing tips to keep in mind
Starting out a business is exciting, however, it can be stressful and there are lots of things that you are going to need to...
Renewable Energy Companies Can Help Protect Human Rights
The climate crisis disproportionately harms developing countries, low-income communities, indigenous peoples, and other marginalised groups. There is now a growing threat that the climate...
How to set up your own business in Thailand
Thailand is becoming an increasingly attractive place for foreigners to set up their own business. The combination of emerging opportunities, an affordable workforce, developing...
Kroger is providing hope and a chance to secure the future
The whole world is fighting the pandemic and trying to secure its future in order to survive the pandemic. A high downfall in the...
Major consequences you can face by overtrading?
Many traders want to make money fast and to do so,
they start overtrading. You should never
fall under those people since overtrading can result in...
Tips to improve your trading performance
You trade with the strategies, the trading platform, your routine, your way of practice and other things. These are all your trading tools that...
Valyuz Review – What Does this Business Debit Card Provider Offer?
Valyuz is a renowned financial management company that aims to create new ways for people everywhere to handle their money. They go beyond just...
How To Effectively Handle A Workplace Crisis
Handling an internal crisis is critical to the success of your business. Business leaders and managers understand that the ability to handle a crisis...
Reasons to hire a non executive director NED
Privately-owned firms and companies hire NEDs to be part of their board members. This has been the trends with many companies, which raises the...
Tips For Keeping Your Employees Safe And Motivated This Winter
Covid-19 has changed working practices across the globe and as we work through the darker winter months, it’s believed that people may be more...
Improve Your Workplace Negotiation Skills
If real life negotiation case studies have taught us anything, it’s that workplace negotiation is a minefield. Everyone has an opinion, so if you...
How Organizations utilize CRM software to level up customer experience
Customer retention and acquisition is a significant aspect of business growth. Customers surpass material or monetary investment as they are the core pillars and...
4 Essential Types Of Marketing Content Businesses Must Master
Marketing is an essential business function, no matter what your product or service is. As a business owner, marketing might seem daunting if you...
MLA Sample Paper
MLA are the norms of formatting and citation. They are widespread in academic and professional paper projects in English. Suppose you want to write...
Best essay writing service UK high-quality essay samples essayuk.com
Academic writing isn’t something you have excellent skills for. You would prefer studying for a couple of hours instead of spending countless hours on...
Proven study tips for your medical assistant exams
Excellence in any subject requires ample preparation.
It’s no different with medical assistant exams which demand you put in a lot of
hard work attending classes...
Casino and Betting
Casino betting has taken the globe by storm. Wealthy individuals relish the thrills of risking some dollars in the casino gambling industry, while for...
4 casino betting tips you should always follow
With online gambling becoming popular every passing year, it is
high time that you familiarize yourself with some of the tricks to win big in
various...
How businesses can learn from gaming
In the UK, gaming is a very healthy part of the economy. UK Interactive Entertainment (UKIE), the game industry’s trade body, announced that the...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
User’s Views about Using Best Gaming Chair
A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
Tips to help you create a nice photo booth
Are you going to organize a party and want to give your guests something they can play with? Then you can set up a...
How to choose the best salon for overall care
Both men and women are currently stressing about good health, fitness and wish to look presentable. There is a lot of money in the...
63% of Business Owners Get Burnout – Here’s How to Avoid It
High-pressure jobs can take a huge toll on a person’s mental and physical well-being. Not only can it lead to mental health issues such...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
There is never a wrong time
To boost your income whether it’s for the annual vacation or a special celebration, making extra money is always welcome and could actually pave...
What are the factors the judge could consider for release on personal recognizance?
If you know about how bail works, you will know that in a lot of cases, some amount of money is involved. In some...
Stay on Top of the Best Creative Pre-Wedding Photos
Wedding is a great opportunity for the photographer to innovate in his images and proposals. Creative pre-wedding photos are a hit in this market...
Why you should look at Honda CRV 2020
Historically, Honda
typically refreshes its product at 3 - 4 years. In other words, the Honda CR-V
facelift is expected to release in 2019 or 2020. ...
Best Insurance Coverage to Get for You and Your Family
Things could happen that are out of your control. However, you can prepare so that the effects wouldn't be too hard on you and...
Collector car insurance 5 reasons to secure the vehicle
There’s always something romantic about old-fashioned cars. They carry the air of past times and very often emphasize the owner’s status. Unfortunately, the more...
FURNITURE TRENDS FOR 2021
From traditional to modern contemporary furniture designs, this year has seen stylish and creative furniture pieces grace our homes. Like everything else, furniture constantly...
Increasing Sustainability With Timber Buildings in Your Garden
In permaculture circles, we often talk about how to construct sustainable garden buildings – but we rarely talk about why we should do so....
5 Major Types of Home Renovation
Home renovation is a process of modifying and modernizing a home to meet the homeowners' needs for comfort, space, energy efficiency or other considerations....
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
10 Best Things To Do in Kathmandu
Are you keen to explore the wonders of the fascinating city Kathmandu? Here you go, Kathmandu is the capital city of Nepal and it...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
Beware of making social media your IT support desk
Social media has colonised the world, and its assimilation by business has been no exception. When it comes to IT support, however, it’s often...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
Surveillance in the workplace how far is too far
We’ve been under surveillance in the workplace for longer
than we might actually realise. Even back when all we had were punch-card
clocking in machines, it...
The Top 7 Programming Languages of Today
As of 2020, there were approximately 700 programming languages available. While some of these apply only to specific technologies, some only exist to question...
Decentralized Finance (DeFi): Here is all that You Need to Know
The world of finance is adrift, moving rather fast towards digital currencies and relying more on decentralized platforms. Welcome to the world of decentralized...
Is there a fund for Ether?
While financial transaction technology was the original idea behind blockchain, crypto assets are being developed to help secure everything from medical records to copyright...
Explore the concept of digital marketing in Blockchain
The blockchain is more than Bitcoin and has a significant impact on different industries instead of only cryptocurrencies. Digital marketing is the primary area...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Best data recovery services for mobile phones
Do you forget to back up your mobile phone data? It's very unfortunate! But it's okay now as we offer you some of the...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...