Developing people through decision-making (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Motivational theory in practice at Tesco
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
How innovation drives research and development
Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
How HMRC collects tax revenue to support Government policy
The UK Government provides a range of public goods and services. The main ones include:
educationbenefitslaw and orderdefenceroadsNational Health Service.
Within the UK, public expenditure is...
Responding positively to a changing environment
When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Coffee the supply chain
Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
Our business theory pages cover all the topics you need to know in business.
Managing Change
In order to operate successfully, businesses today need to operate in rapidly changing markets and conditions, developing a culture which is prepared to respond...
Types of customer
Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...
Recruitment selection and training
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Why you need a dedicated team model for it outsourcing
Looking at the world today you will release it is no longer as big as it used to be. With the emergence of advanced...
3 easy ways to improve your logistics service
You’ll no doubt know the value of a reliable logistics service – it can ensure the smooth running of key operations within a business,...
Website design trends that will be popular
Change is a huge part of web design. Every few months new trends become popular, while older trends start to disappear and the most...
New survey reveals the most entrepreneurial regions in the UK
Have you ever thought about how many people wish to start a business and then don’t? Financial comparison site; Know Your Money wanted to...
How small law firms use contract review software Loio to cut costs
Running a small law firm means constantly striving for efficiency despite having limited resources. That’s why advanced legal entrepreneurs resort to legaltech — to...
Telf AG: Effective ways to improve business by Kondrashov
A business is an economic activity carried out under the responsibility of its owner, with the goal of making a profit. Since business is...
Green business model innovation challenges and solutions
The green company model has grown in popularity over the past decades. The debate surrounding the concept, as well as other concepts such as...
Why Is It Important To Have Contracts For Your Business?
A contract is a legal document, usually between two parties engaged in commercial activity. The importance of having contracts for your business is that...
The Art of Trademark Search: An Essential Guide for Businesses
In the intricate world of brand development and protection, conducting a trademark search is a critical first step for any business aiming to secure...
How To Get A Business Loan With Bad Credit?
In running your business, you're most certainly going to need financial assistance at some point. For some, this is a logical progression for some...
No Two Businesses Are the Same, So Don’t Risk Losing Out by Signing Up for Vanilla Insurance Cover
Since March 2020, the UK has been gripped by the covid pandemic which has had unprecedented impact on our personal and working lives.
Prior to...
Joseph Ashford Provides Insights on Business Strategy and Investing
Joseph Ashford is a global investor and entrepreneur. He is based in the United Kingdom but holds investments and other interests in Europe, South...
The ‘Neon’ Normal-Give A New Meaning To Your Celebrations This Year
Working from home? Juggling between home and office? Shopping for the much-awaited end-of-year festive season? The new normal has made the workplace, school, superstore...
10 ways to boost morale in your business
In the challenging and competitive business environment, your employees need to be at their very best. As you walk through the office, look around...
3 ways to improve employee engagement
It is widely accepted that employee engagement is crucially important to the success of any business. If an employee cares about their role and...
4 Ways That Digital Advertising Has Become an Integral Aspect of Every Marketing Plan
Digital advertising has become an integral part of every successful company's marketing plan while if you are looking to plan for the future success...
The Importance of Marketing Strategy to Your Business
Business is a fast-paced industry, everyday it is continuously moving forward and changing. You need to have a strategy to stay afloat and stay...
Is SEO Strategy Going Full on for Visual Approach?
These days, marketers are looking for better reach and a better market. The SEO market is thriving and has returned from the post-pandemic phase...
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
Social emotional learning and social emotional learning curriculum why it matters
Social Emotional Learning
(SEL) is defined as the development of self-awareness, self-control, and
interpersonal skills necessary for school, work, and life success. Schools can
benefit from integrating...
The Importance of Higher Education In Business
You might have heard that many of the world's billionaires and innovators are college dropouts. This fact could have influenced you to abandon your...
How do football bookmakers work?
Today we will talk about the best way to choose a bookmaker so that you can bet safely.
In recent years, sports betting has become...
Why are Anonymous BTC Casinos Safe?
Anonymous BTC casinos are betting sites that do not need players to provide any personal information. Players get to deposit, bet, and withdraw real...
Analyzing the Economics of Horse Racing: A Multifaceted Perspective
Embark on a captivating journey through the rich tapestry of horse racing an ancient and revered sport steeped in cultural and economic importance. More...
How Playing Games can Improve Productivity
Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...
How Augmented Reality Can Empower Mobile App Development
The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
How Many Different Types of Cannabis Are There?
Like any other plants, cannabis is a plant that comes up with several types, species and subspecies. this is really tough to choose the...
NHS negligence payouts top 1bn
The number of clinical negligence claims made against the NHS has been on a steady increase over the last few years. During the latest...
How is Specscart changing the Eyewear Industry?
Specscart is a UK eyewear business that’s changing how people perceive eyeglasses. Siddharth Sethi, a former Manchester University student found Specscart in 2017 to...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
Investing in Ukraine: where to start?
Let's not pretend that the situation on the Ukrainian market is cloudless - yes, it is not in the best shape, and the investor...
The Cold Truth 2023: Uncovering Fuel Poverty Issues in the UK
As energy prices continue to rise, more and more UK households are feeling the pinch of steadily rising bills. And many are, unfortunately, facing...
Pro Tips to Save Money While Traveling
Travelling, as all enthusiasts will tell you, is not a cost-effective hobby. From spending on meals to transportation, airfare and accommodation, travelling really can...
5 Simple Ways to Save on Your Car Hire
Hiring a monthly car hire on your travels is absolutely key if you want to truly explore off the beaten track and discover those...
Top 10 Misconceptions About Non-Fault Accident Claims
Most people have heard of non-fault accidents before. But, there can be different ideas about what this term actually means and the claims process....
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Why TR19 Grease Compliance is Non-Negotiable for Commercial Kitchens
Commercial kitchens are the heart of many establishments, where culinary dreams transform into delightful dishes. At the core of these operations, ensuring safety and...
Hassle-Free Relocation: Why Premium Moving Services are Worth the Investment
Moving can be a stressful and overwhelming experience, especially when it comes to packing, transporting, and unpacking all of your belongings. The process can...
What Makes Mitsubishi Air Conditioners Worth Your Investment
Are you looking for an air conditioner that is both efficient and affordable? If so, then you should definitely consider investing in a Mitsubishi...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
Florida is Ground Zero for the Future of Spaceflight
A new era of spaceflight is upon us. The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...
Begin Your Next Vacation from Melbourne
Most of the usual activities and way of life in Victoria like the rest of Australia and the world continue to be negatively impacted...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
How to implement CMMS in your company
Maintenance management has been playing an increasingly important role in the industry. Its efficiency creates direct impacts on business results, which makes technology an...
Why digital transformation is key to your business
The methods of operation that today's businesses are choosing to implement are being heavily influenced by changes in digital technology. Furthermore, these businesses are...
What to look for in an ad blocker to help improve your browsing experience
How often have you browsed the internet and been annoyed at the constant online ads, popups and other disruptions that continue to disrupt your...
Why Software Development is Important for Your Business
In today’s technologically savvy world, tons of software solutions offer a reliable and versatile way of effective communication or provide seamless shopping experiences to...
The Future of Artificial Intelligence: A Comprehensive Overview
Explore the cutting-edge advancements and potential implications of artificial intelligence in our comprehensive overview of the future of AI.
Bitcoin didn’t evolve fast enough to support everyday financial activity
Circle cuts the option to buy and sell bitcoins. Instead of Bitcoin as a means of payment, the company now wants to use Blockhain...
Bitcoin breakdown: the cryptocurrency of the future
Bitcoin has been around for a mere 10 years but it has certainly made an impact on the way we ‘see’ money. Created by...
6 Questions to answer before choosing a Crypto Exchange in 2020
The stock market is to stocks as crypto exchanges are to cryptocurrencies. A cryptocurrency exchange is a place where you can buy and sell...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
The San Diego live streaming & webcast industry
San Diego stands among a few others as one of
the world’s top cities for science and technology. Companies such as
Scripps Health, Qualcomm, Nokia and...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...