Managing external influences (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...
The use of social media in promotion
What do the words ‘National Trust’ mean to you? Historic houses? Gardens? An organisation that older people join? All of these are accurate, but...
Using market research to relaunch a brand
Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
How roles and functions contribute to organisational performance
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Solving complex supply chain problems
Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Responding positively to a changing environment
When a new technology comes along that is capable of improving dramatically the products of a whole industry, every firm in that industry has...
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The role of training and development in career progression
As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Our business theory pages cover all the topics you need to know in business.
Business activity
Business activities are those which are concerned with seeking to meet the needs of customers by providing a product or service that they require....
Accounting concepts
Accounts are records of financial transactions. Information that is used in accounts is initially entered into books of prime entry, which may simply be...
Monopolies mergers and restrictive practices
Some firms use anti-competitive practices in order to improve their own position in the market at the expense of rivals. The net result is...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Selecting a CAFM System – How to Find the Best Company
Investing in a CAFM system is a good move for any business. But, every software solution is going to be different. There are various...
What You Need To Know About Designing 3-Dimensional Models and its Business Potential
The field of 3 Dimensional modelling has grown more competitive over the years. Even the smallest mistake can make any 3D model designer move...
How technology plays a key role in the manufacturing industry
Some could argue that without technology, manufacturing wouldn’t be what it is today. However, thanks to its continuous evolution, technology has been able to...
5 simple steps to start a medicine wholesale business
Starting a business can be exciting, fun, and challenging. If you’re able to start a good business, you’ll be able to generate revenue for...
Business plan and its prominence
A business plan is referred to as a written description highlighting the future plans of your business. This is the document where you explain...
4 Tips To Manage Energy Price Increases For Small Businesses
Energy prices are at record levels, and many small businesses are feeling the pinch. How can you cope with the rising costs and keep...
What Might Happen with UK Interest Rates in the Next Few Years
Let's look at the world of UK interest rates, as well as what could be in store for the entire country in the future....
How to set up your own business in Thailand
Thailand is becoming an increasingly attractive place for foreigners to set up their own business. The combination of emerging opportunities, an affordable workforce, developing...
Should professional translation be done by natives only
Professionals translating into their mother tongue provide better translations, because they are in their part – both linguistically and regarding the subject matter, which...
How to effect a policy of insurance if you need one out of the blue
If you want to buy a car or a used car and still save the money, read this article – it is important. Check...
Know your business finance 5 business terms about finance all business owners should know
The traditional business model is ever-evolving. Business owners must stay ahead of the learning curve, with terminology in particular.
Understanding fundamental business terms increases business...
Are you curious about Exponential Moving Average (EMA) and how it can be used in technical analysis and trading strategies
Are you curious about Exponential Moving Average (EMA) and how it can be used in technical analysis and trading strategies? In this article, we...
Even After COVID-19, People Will Keep Working from Home (Here’s Why)
Without being too optimistic, we can certainly say that the world is seeing the light at the end of this pandemic’s tunnel. Mass vaccination,...
How to safeguard your organisation against employee disengagement
Is your workforce working hard enough? If your organisation is in the majority, the truth is likely that they are not—but it may not...
Boost Your Business with the Right Employee Monitoring Software
The workplace today is constantly changing forcing managers and business owners to adapt quickly to these changes, trying to keep productivity levels high, digital...
Have You Tried These 4 Alternatives to Google Ads?
Google Ads is one of the best ways to drive traffic to your online business. That’s especially true if you have a new business...
5 Social media marketing tips from Netflix
This video-streaming cannon has reached amazing results faster than all its competitors. Netflix has attracted over 125 million users in 190 countries, while its...
Why iPads are Great for Digital Marketing Tasks
Digital marketing involves a variety of equally important components. For example, there’s email marketing, webinar production, social media posts, sales page creation, PPC ads,...
How Lifelong Learning Can Enhance Your Career
Are you a “career student,” returning to university again and again to gain additional degrees? Does your job require regular continuing education courses in...
5 Incredible Tips For Writing a Great Academic Essay
School life is all fun and games until you have to write academic essays and sit for exams. Academic essays will take up so...
What Do Young People Like to Do These Days?
As technology continues to fill up most of our lives, it is no surprise that a lot of things that young people like to...
The pros and cons of the Dunder online casino site
Dunder is fairly new to the online casino industry, having launched in 2016, but it’s certainly established a well deserved place as a solid...
Are Sports Betting Stocks a Good Long-Term Investment?
With consistent growth in online gambling over the past few years, sports betting companies have had sustained periods of growth. Huge changes in legislation,...
How to Choose Casino Content for Your iGaming Platform
The online gambling industry is one of the fastest-growing industries globally, especially after the covid-19 crisis of 2020. Gambling is one of the most...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
How To Know When Is The Best Time to Go Fishing
So you want to fish? Who can blame you? Fishing is a fun and educational experience that you can participate in with your family,...
Marijuana cannabis and hemp whats the difference
Due to the massive growth from the cannabis extracts and isolates marketplace, we're seeing numerous web site pages, societal networking groups and webpages which...
Why CBD Products Are Popular More Than Ever?
It will not be a surprise if you have heard of CBD products. It has been gaining popularity lately, and its fame will keep...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
How to look the part in business
American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...
Retirement Confidence Reduced in the Past Year Among Those Aged 55+
The last year has had a significant impact on personal finance for many.
While a lot of focus has been placed on financial concerns those...
How the money transfers business is driven by third world countries
There are various means through which money can be transferred across the world including through banks and money transfer applications. Money transfer applications are...
Guide to Payday Loans in North Carolina
North Carolina banned Payday loans because they are usually a debt trap for the borrowers. This decision was based on the high interest associated...
Why Financing a Car is Probably a Bad Idea?
Purchasing a car is not a minor investment as it needs a lot of money to have a new car. People having plentiful money...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
Tips to Keep Your Home Safe from Every Intruder
Home security is paramount. With the rising levels of unemployment, insecurity, and population increase, home thefts have been steadily on the rise. Your home...
Your Only Guide To Understand All About Roof Restoration and Why You Should Consider It
When restoring a flat roof, it is essential to have flat warm roof insulation installed for better energy efficiency.If it feels like the time...
How to find the right interstate movers in Sydney
Several qualified companies are available when you look for an
interstate mover. You will always have the opportunity to meet and interview
the number of long-distance...
Planning to go oversea to work? Here’s what you need to prepare.
If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Encourage More Mindful Tech Consumption in Your Family
The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
Manage your law firm’s phone system from anywhere using VoIP
Since 2005, VoIP has been a widely used word in the telecom industry. VoIP (Voice over Internet Protocol) as an advanced telecom service allows...
What is the role of the product owner in scrum?
If you are looking at switching to agile development, you are making a decision that more and more software development team take each day....
Software house in Milan SAEP ICT short history
SAEP ICT Engineering is a consulting and software development company in the PA and SME field, active since 2009. They develop innovative solutions based...
How to Minimize Data Breaches from Your Website
We may be “done” with the global pandemic – but it is clearly not done with us. It continues to have an enormous impact...
Top four Bitcoin trading tips
Bitcoin gained quite a lot of popularity in 2017 and, since then, consumer traders, as well as institutional investors, have become heavily interested in...
Binance Coin (BNB)
What is Binance?
Binance is the Cayman Islands domiciled crypto exchange platform. That was founded in 2017 to provide a trading platform for different currencies....
Why trading crypto on decentralized exchanges matters
Blockchain serves as the network within which cryptocurrencies are traded, invested, sent and received. This public ledger operates through a consensus-based system, and it...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Mobile friendly websites: Why and who needs it?
A modern world without mobile devices is no longer imaginable. According to statistics at the turn of the year 2020, about 52% of visits...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...