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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Positioning the brand

Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...

Developing products and services to meet market demand

Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a...

The Freeserve solution

The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...

Training and development as a strategy for growth

Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

Increasing employee engagement through HRM

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

The importance of employee motivation

A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...

Controlling cash flow for business growth

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Managing the supply chain for globally integrated products

Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...

Using supplier relationships to serve customers better

To compete in today’s modern retail environment, an organisation depends more than ever on its ability to develop business opportunities as and when they...

Developing a customer focused sales strategy

Changing customers expectations The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...

Tips to Start a Startup in Leeds

Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship. With a thriving ecosystem and...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

Matching taxation principles with environmental policies

With the discovery of a previously unknown planet, one of the first things we would want to know is its capacity for supporting any...

Responding to a changing external business environment

United Airlines United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

The future is branded

The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...

Developing a marketing plan

The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...

Creating world class performance in a Jaguar assembly plant

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

Our business theory pages cover all the topics you need to know in business.

Structure of organisations

Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...

The Business Cycle

Economic growth is measured by changes in the size of a nation’s income. There are a variety of ways to calculate national income, the...

Reasons for regulating business activity

Regulation means providing rules and frameworks for business and other activities. Some aspects of business activity are self-regulating - for example, the Advertising Standards...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

How to Optimize Your Daily Business Operations for Efficiency

Today in the world you can come across a plethora of companies that have more than 10 000 employees. Does this sound too much?...

How big data can help your business analytics

Business analytics is here to stay, and most venture capitalists are twisting their heads over this idea. Numerous data is collected from various interactions...

Data Science in Commerce

It is no secret that we are in the midst of the digital age, and technology is in charge of the show.  Many innovations...

5 simple steps to start a medicine wholesale business

Starting a business can be exciting, fun, and challenging. If you’re able to start a good business, you’ll be able to generate revenue for...

How to Start a Dating Service Business from Scratch

Complete Online Guide 196 million people worldwide are using online dating websites and applications. They generate $1.7 billion in revenues, and the number is expected...

6 things you need to do before starting a business

Starting a profitable business can be a challenge for a newbie who has no experience in the field. There are lots of things you...

How can OOH media help drive business recovery post-pandemic?

To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...

4 Practical ways to create an eco-friendly business

Global warming is becoming an increasingly realistic yet complex issue. Both individuals and businesses have a duty to tackle the rising concern, as small changes...

3 Benefits of Doing Business in Russia

Are you thinking of establishing an international branch of your company? Do you have any locations in mind? Well, you need to include Russia in...

Develop a strategy for a long time use

A strategy is an important tool for the traders. It is the tool people use to make their money against the volatile trends of...

Relative strength index trading strategies

The relative strength index, commonly abbreviated as (RSI) is a momentum indicator which measures the speed and change of movements in prices. It oscillates...

Reasons to Use MetaTrader for Forex Trading

Whether you are ready to start trading in the forex market or you have been trading in forex for a while and you are...

6 Tips to Improve Your CV for Your Next Job

A CV is a detailed document showing your professional and academic achievements. It is the first document based on which your prospective employer is...

Carve out a career in digital analytics

In today’s day and age, data analytics is a hot topic. Businesses are tossing the word around as if the keys to success...

How to improve employee retention and engagement

As a business, your employees are crucial to your success. If they’re satisfied, they’ll be much more productive, more loyal to the company and...

How Co-browsing is improving the world of customer support

Customer service is an essential part of every business in today’s marketplace. With new technology continuing to spin forward, the need to be able...

Effective digital marketing strategies any small businesses can turn to

Image Source As many other marketing experts would put it, advertising your business through an effective marketing strategy will improve your business standing among competitors....

What is an SEO company and how can it help my business

What is SEO? SEO can be defined as increasing the visibility of a website or business in search engines. This may include the goal of...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Top Advice on How to Improve Your Writing Skills

The world has changed, having put writing at the top of the means of human cooperation. Today, people communicate more through writing messages and...

Inspiring Sports Opportunities at Roedean School, Brighton

Girls at Roedean School, Brighton, enjoy many sports opportunities and receive impressive tuition to help them achieve their sporting ambitions. While some aspire to...

5 Incredible Tips For Writing a Great Academic Essay

School life is all fun and games until you have to write academic essays and sit for exams. Academic essays will take up so...

Gambling tax expectations vs reality

They say only two things are certain in life: death and taxes. So naturally, you would think your gambling winnings would be subject to...

How Golf Betting Matches Up with Other Sports

When gamblers think about the most popular sports in the betting world, they would immediately recall boxing, football, basketball, American football, and racing. Golf was...

How much does a gambling licence cost

Many people don’t know this, but it costs quite a lot to offer online gambling services to players in the UK. Sure, there’s the...

User’s Views about Using Best Gaming Chair

A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...

Trends in the video game market in 2021

 In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...

Can Spider Solitaire Increase Productivity?

While widely believed that gaming during working hours negatively affects productivity, scientific and psychological research has repeatedly demonstrated that taking a solitaire break may...

Why you should recognize compulsive gambling

Under normal circumstances, gambling is a fun activity, meant to entertain and excite the 2.1 million players in the UK, who currently enjoy some...

Expert Tips for Buying an Air Conditioning System for Home Office Use

Summer is right around the corner. If your home does not have a central air conditioning system, room air conditioners are a cost-effective and...

Broken Glasses. Next-Day Exam. Specscart.

What would you do if your prescription glasses break just a day before your exam? Not just any exam, your semester exams with your...

5 Ways to Earn FIFA Coins in FIFA 23

Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...

Top 3 Characteristics of Good Dance Shoes

Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...

The case of sustainability in sporting events

Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...

The Cold Truth 2023: Uncovering Fuel Poverty Issues in the UK

As energy prices continue to rise, more and more UK households are feeling the pinch of steadily rising bills. And many are, unfortunately, facing...

How to Fund Your Retirement

We keep shelving our dreams every day, and sometimes we don’t get the chance to dust off those shelves and claim what we’ve always...

5 Places To Look For Emergency Cash

Emergencies are a natural part of life. They are something we want to avoid obviously, but they do occur at times, and it is...

The Most Common Faults with Used Cars: What to Look Out For

Anyone who became of age watching the classic Only Fools and Horses will immediately assume that should their new-to-them used car break down within...

How to Save Money on Airport Parking: 6 Effective Strategies

Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...

Car Loan in Singapore: Answers to the Common Questions

Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...

Property investment the smart way to make money

As North West house prices soar and the property market continues to grow and expand, there has never been a better time to invest...

Solar Panels UK

Powering your home with solar panels in the UK is the fastest growing renewable energy source. With more than a million households going solar in...

The Benefits of Buying Properties with Bridging Loans

Bridging finance was once seen as a facility open exclusively to experienced investors and commercial borrowers. Today, more mainstream customers are exploring the benefits...

Startup tips for the specialist tourism sector

If you’re considering throwing your hat in the ring in the travel and tourism sector, there’s lots of potential for profit. Tourism growth outpaces the global economy...

What are the things worth buying from Dubai, UAE?

Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why? The reason is because of its excellent infrastructure, sightseeing, and extravaganza....

How to Claim Compensation For a Cancelled Flight

Flight cancellation is not something anyone looks forward to, as it tends to disrupt travel plans and could affect your connecting flights. Despite how...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Use of Technology to Boost Business Processes and Increase Profits

All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...

What is a Dictation Transcription?

Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...

Tips to Organize Your Team for Digital Transformation

Digital technologies are critical to the success of companies. According to a recent survey by McKinsey, 64% of business executives believed their companies must...

Surveillance in the workplace how far is too far

We’ve been under surveillance in the workplace for longer than we might actually realise. Even back when all we had were punch-card clocking in machines, it...

8 Tips for cloud migration for businesses

Are you considering moving enterprise applications and critical data to cloud storage? Well, there are many reasons why this is a good idea for...

Why Professional Transcribers Are Important for Digital-Driven Businesses

A business enterprise that capitalizes on the digital grasp gives you a competitive edge. Thanks to technology, customers are more knowledgeable about business aspects...

How do cryptocurrency exchanges make their money

In April 2018, the world was stunned when Binance announced higher profits than Deutsche Bank. That makes running a successful cryptocurrency exchange one of...

Interested in getting into the world of crypto day trading but not sure where to start

Interested in getting into the world of crypto day trading but not sure where to start? This article covers everything you need to know, from...

How To Earn Money Through Bitcoin Trading

Have you heard about something called Bitcoin? Yes, of course, you have; it is becoming more mainstream which could mean that there is a...

Tips to extend your phones battery lifespan

Image source: lifedailythings How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...

Top 10 List for Software Mobile App Development

Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....

WhiteBIT Mobile App: Top 3 Most Convenient Features

Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...

Reasons to consider special hosting for your online store

Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...

Five vital steps setting eStore using WordPress

When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...

How to use PWA in Magento 2

Over the past few years, progressive web applications have been in the public eye and are slowly gaining popularity. PWA technology is actively supported...

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