Parcelforce A3 ePoster Edition 14 "Using the marketing mix to drive change" 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Building a brand in order to sustain its life cycle
Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...
Using teamwork to build a better workplace
In the business environment, nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
Developing people through training
The Forestry Commission is a government department, making it a public sector organisation. Its mission is 'to protect and expand Britain's forests and woodlands...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Lean production
This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes. This...
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
Intellectual property rights and entrepreneurship
People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Fastflow to fashion
The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...
Our business theory pages cover all the topics you need to know in business.
Business competitors
Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money...
Functional areas within the business
Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...
Unemployment
Unemployment is typically associated with labour i.e. employees who make themselves available for employment not being able to find work. However, it can also...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
From A to B: Keeping Your Shipments Safe
Now, more than ever, parcels and shipments are flying all over the country. So, if you plan to ship a parcel anywhere, it’s expected...
How to support your business
If you want your business to generate a healthy profit margin year after year, you should focus on the different ways to improve its...
Amazon Selling Plan Comparison – What Is It?
Choosing a selling plan on the marketplace is the first step to launching an Amazon business. There are two selling subscriptions available: the individual...
5 Reasons a side hustle is ideal for people new to business
If you’re not a seasoned entrepreneur, you may be wondering how to get your first business off the ground. For many people, a side...
Case Casper’s five friends sold 100 million worth of mattresses in 18 months
The future founders of the company met in a
business incubator. It was there that they decided to change their experience
of buying mattresses, focusing on...
4 business trends that will prove to be big hits in 2020
As we’re heading in the second decade of the 21st century, business is soaring as a combination of changes in society and technology have...
4 Practical ways to create an eco-friendly business
Global warming is becoming an increasingly realistic yet complex issue.
Both individuals and businesses have a duty to tackle the rising concern, as small changes...
The average cost in starting up a flower shop in Singapore
Starting a flower shop is not just skills
and passion for flowers and arrangements but also the capability to shoulder
the costs and expenses. According to...
3 Benefits of Doing Business in Russia
Are you thinking of establishing an international branch of your company? Do you have any locations in mind?
Well, you need to include Russia in...
All you need to know about payment gateway integration.
You have chosen a payment gateway and confident that you can move on to its integration. However, do not be in a hurry, because...
Find out about health cash plan solutions
Both mental and physical health should be made a priority by all, exercise, good nutrition and stress management can help with this. Health cash...
Best ways to analyze the Forex market
The foreign exchange platform is complex and a lot of changes are happening in a very short period of time. This is why the...
The hazards of lone working
Rise in lone working
For the past few years, statistics show that the number of individuals classed as lone workers has been steadily growing. Information...
Five lucrative careers in online gambling that don’t require betting
The casino industry is thriving. With the legalization of online casinos in various countries across the globe and the investment made in technology for...
One Mistake from an Employee Can Be Incredibly Costly
The COVID-19 pandemic has forced countless companies to rethink how they operate. Organizations have adopted new regulations at the office, such as stricter physical...
7 B2B Video Marketing Strategies You Must Know
Are you looking for marketing methods to reach other businesses? Would you like to give B2B video marketing a shot?
If you want to build...
How To Create Branded Content That Boosts Your Company’s Visibility
Quality content is one of the most effective ways to build a relationship with your customers and create a connection with them. When you...
3 professional techniques improve sales business
Every business wants to grow sales. The problem is that most of the quick wins tend to be a little unprofessional at times.
We’ve all...
How universities use technology
Technologies become more and more appealing to the administration of higher educational institutions. It's not a secret that studies can be annoying sometimes. Grinding...
What a year 11 pupil can expect from a levels
The summer after my GCSE’s was by far, one of the best summers of my life. Stress free, no homework, no coursework, no exams...
What do you know about online education?
Online education has been gaining popularity over the past few years at a remarkable pace. Several companies and learning institutions are embracing it and...
Tips for finding free casino software
Everyone has heard the time-honoured adage “try it before you buy it." Never has that phrase been more appropriate than when applied to online...
Reasons to choose a casino that’s not on Gamstop
While many players may find that Gamstop casinos (which are all sites licenced in the UK) help them limit their gambling, others who wish...
US Online Casino and Sports Betting are Opening up – What to expect in the coming years?
Over the last year and a half, we have witnessed unexpected changes on a global scale. The Covid-19 pandemic affected many industries, destroying many...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
3 Skincare ingredients you don’t want to miss
It used to be that moisturizer was just moisturizer, but the times have really changed! If your skincare products aren’t multitasking, it’s time to...
4 Health benefits of air fryer
Air fryers have gained popularity in recent months due to the increased health awareness and more people taking deliberate action to ensure they live...
CBD Market Size and Forecast by 2023
In 2018, the global CBD market reached approximately $4.6 billion. The market size increased to $7.1 billion in 2019, and by the end of...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
Checklist for Protecting Your Money in Divorce
If your spouse wants a divorce or if you have decided to sever ties with your partner, it’s time to start thinking of how...
Understanding smart card technology
You may have never considered it before, but smart card technology is everywhere. You probably own several. Your loyalty card for your favorite store,...
Explaining the value of pensions to millennial employees
For many workers, especially the millennial generation, just the mention of pension plans is enough for them to panic. While it may not be...
Factors to consider when importing or exporting a vehicle to another state or country the pros and cons of both
Thousands of U.S. families move outside the U.S. each year. In most cases, other states or countries allow private vehicles (POVs) to be shipped...
How technology is impacting the automotive industry
Technology is making a significant impact in just about every industry globally. As well as making life easier for people, it is also creating...
The Most Common Faults with Used Cars: What to Look Out For
Anyone who became of age watching the classic Only Fools and Horses will immediately assume that should their new-to-them used car break down within...
What Are Rigid Inclusions and How Do They Work?
If you’ve ever tried to build legos, create a house of cards, or stack blocks on a carpet, you know that it’s very difficult...
Apartments at Porsche design tower: car lovers paradise
Porsche
Design Tower apartments are a much-sought-after property in Sunny Isles Beach
due to a myriad of reasons. One of them being that it is a...
The Stress-Free Ways To Handle The Daily Operations of Your Real Estate Investment
Handling the day-to-day operations of a real estate investment is no easy task. It may sound straightforward but it's a difficult job that can...
Essential Items When Going Camping
10 must-pack camping essentials for your next trip to the woods
If you are looking to make your next camping trip your best one yet...
Reasons to Move to Albania
"The last mystery of Europe" is the second name of Albania, which for many years remained a closed country for visitors. A lot has...
A perfect yacht for every style
With Summer officially upon us, beating the heat and enjoying the season means getting on the water. Boating as a preferred pastime has grown...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Hosted PBX vs. On-Premise PBX: Should You Make the Transition
In 2021, having a scalable, flexible basis of business communication is more important than ever. For many businesses, this means having to transition from...
3 industries that have been immeasurably transformed by the internet
The advent of the internet and subsequent increase of broadband speeds has meant that we now spend a mindboggling amount of time online. It...
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
The Impact of AI: Revolutionising Industries and Transforming Lives
Discover how artificial intelligence is reshaping industries and impacting lives in profound ways.
DevOps Best Practices for Streamlining Software Development
Explore the transformative power of DevOps and learn how implementing best practices can streamline your software development lifecycle. From collaboration strategies to automated testing...
Fraud Management
How To Control Security Risks in Online Payments
Fraud can occur in any online business. Even if you have a small e-commerce shop or your...
Why your business should host a Bitcoin ATM
The exchange of cash for goods and services is becoming “old school” as people rarely commute with stacks of cash in their pockets anymore....
The different types of Cryptocurrencies and their uses
While Bitcoin is the most popular digital asset in the market, the original cryptocurrency is not the only one in the industry. In fact,...
An Introduction to Bitcoin: What You Need to Know
Are you curious about Bitcoin? Do you want to understand the basics of this revolutionary digital currency and how it works? Whether you're a...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
The San Diego live streaming & webcast industry
San Diego stands among a few others as one of
the world’s top cities for science and technology. Companies such as
Scripps Health, Qualcomm, Nokia and...