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Using IT in sales and marketing (PDF) 
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Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge.
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Quality
Creating quality customer care
Zurich Insurance Group provides insurance and other financial services...
Ethics
Providing consumers with ethically sourced garments
Rapid changes in media, transport and communications technology have...
Coca-Cola Great Britain
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name...
FTSE Group
The contribution of the FTSE4Good Index to socially responsible investment
In a fast moving world, individuals and organisations need...
Business Dictionary
What is multi-tasking optimization
Multi-tasking optimization refers to the strategic approach of managing...
What is a Subscription Bundling Strategy
In recent years, the subscription economy has gained significant...
What is Scalable Business Model Frameworks
In the contemporary business landscape, the ability to scale...
Case Studies
Building a competitive advantage meeting stakeholders needs
A successful company understands the nature of the environment in which it operates, and manages to identify how best...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some...
Pursuing a growth strategy
Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North...
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