Changing the views of business (PDF) 
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Cause marketing Vodafone’s partnership with the National Autistic Society
Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Using advertising to connect with consumers
Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...
Trade UNIONS- dealing with change
Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So:
Where has your...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Devising a communications plan
Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However, too often children have no...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
How innovation drives research and development
Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...
Staying Ahead By Meeting Changing Consumer Needs
Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...
Using innovation to create a competitive advantage
We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
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The challenge facing business and society in the 21st century is how to use...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
Fuelling the digital revolution
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...
The knowledge-driven economy
This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
Operating a statutory body in a commercial environment
Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
Our business theory pages cover all the topics you need to know in business.
Management structure and organisation
Managers are people who steer an organisation towards meeting its' business objectives. Management has been described as: 'the process of planning, organising, leading and...
Communication
Communication is passing on ideas and information. In business, we need good, clear communication. The contact may be between people, organisations or places and...
Business competitors
Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Simple Techniques for Making Your Department More Productive
Do you want to get more out of your department? Do you feel like you’re potentially leaving results on the table? If so, it...
Businesses need a point sale system
Does your business need a point-of-sale system? The short answer is it depends. In some cases, not having a POS could hurt your sales...
How Fulfillment Services Help E-Commerce Businesses Grow and Scale
As e-commerce continues to grow in popularity, so does the need for efficient order fulfillment. Order fulfillment refers to the entire process of receiving,...
Role of business strategy in organizational growth
We all know that no business can survive without a robust and focused Business Strategy. It is the pillar and growth engine of any...
Creating a Bridge between Existing and Upcoming Businesses to Promote Economic Growth
Without sustainable methods to ensure the gaps that hinder small markets' growth are sealed, it will be too difficult for new businesses to thrive.
One...
10 Common Menu Design Mistakes Restaurant Need to Avoid
As a restaurant owner, you should know how to utilize an outstanding restaurant menu design to your advantage. Menus themselves are already powerful tools...
Everything you need to know to write a good translation
No one says that translating is a piece of cake. For many people, it’s actually quite difficult. Many ask the help of professionals, while...
Horse racing worth €1.8bn Irelands economy
Horse racing is big business. In the United Kingdom and United States, the biggest horse races each year bring in millions of pounds. The...
Swedish household debt is threatening the economy
Swedish consumers share many of the same financial behaviors as Americans and Canadians. Saving money is very important to Swedish consumers. The Balance posted...
When Does Workers’ Compensation Starts Paying the Benefits?
When you are out of work and depending on worker's compensation, it is important to know when it starts paying the benefits to help...
Refinance Your Business Through These Alternative Loans
Getting your business back on track isn't an easy task. As government regulations demand more specifications and requirements, banks are forced to deal a...
How to be smart with money as a business owner
For a start-up to be successful, it is important that it establishes good product-market fit, is led by a great team and has brilliant...
Top Marketing Professions: Which Direction to Choose?
Now on the information market there are many courses that teach the profession of a marketer and related specialties. But are these professions in...
6 Questions to Ask Yourself Before Choosing a Resume Service
Are you considering hiring a resume service like ResumeGo or Resume Writing Services to write your resume but do not know where to start?...
Top 7 Most Popular Healthcare Careers
A career in the health care industry is always appealing. Likely owing to the fact that almost all jobs in the sector are considered...
3 Ways Strategic Content Marketing Can Benefit Your Business
Content marketing is a strategy to create useful and relevant online content to attract and build an audience. It allows you to get more...
Why cold calling is not dead
Improve your cold calling techniques and boost sales with the best cold calling script ever. Find out how you can put these insights to...
Sales Performance Improvement Tips From the Pros
Some new companies set everything in place and wait for the money to roll in. Sadly this doesn’t always happen, and businesses often take...
Business degree can help entrepreneurs
Whether you’re planning to study for a mainstream business degree or you have your eye on a master of business administration degree, the question...
Writing tips on assignment narrative essay
Actually narrative essays are on the list of basic essays and students exactly have to be familiar with some these are hardest to write...
7 Most in-Demand Content Types to Boost Your Freelance Writing Income
Whether you freelance on the side or run your own content-writing business, there is ample opportunity to learn new skills and scale your income....
The Most Commonly Accepted Currencies in Online Casinos
You will find casino and gambling enthusiasts all around the world, wherever you go. Currently, according to recorded statistics, 1.6 billion people indulge in...
The shift in gambling – how technology changed things
It is very hard to find an industry or a business field that has been left unaffected and unchanged by technology, and by technology...
The Ultimate ABC Beginner’s Guide To Poker Terminologies
People worldwide have been enjoying poker for over a hundred years. With the emergence of more free online poker sites, more people are starting...
User’s Views about Using Best Gaming Chair
A player needs dedication and commitment in all aspects. What is the most difficult thing for video gamers? According to experts, players have to...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Delta 8 Gummies: What Made It So Popular
Delta 8 THC is psychoactive. However, it also offers advantages for anxiety, pain, and sleep. It's among the reasons why people are shifting to...
Why are picture frames such a popular gift item?
We all have that friend or family member who is difficult to buy gifts for. If you find yourself giving them novelty items year...
Time to tidy up: Keeping a sterile and clean workplace
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There is no denying that we are all troubled with rigorously observing the cleanliness of our environment. On top of all, personal hygiene...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
How to sell Chinese antiques fast
Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...
How to get loans even with bad credit in 2019
Sometimes loans are necessary. You can never guess when the washing machine is going to break down, or when the car is going to...
Private banking as a shift to ideal personalization
It’s difficult to underestimate the
importance of customers in the banking industry. Without clientele, both large
traditional banks and disruptive FinTech startups would vanish. However,
there’s one...
How can you find the best no credit check loan online?
Digital lending is growing popular. Many online lenders now offer loans without mandatory credit checks. This comes as a relief to people with bad...
5 Ways Your Fleet Can Save Money
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...
Order Title: Reducing Fleet Operating Costs through Efficient Vehicle Tracking
Any fleet manager who is not looking to reduce costs isn't functioning to the best of their ability. Of course, it isn't always easy...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
Can Landlords Beat the Taxman by Setting Up a Limited Company?
Actually ‘beating’ the taxman outright is not something anyone can realistically do, at least not in the legal sense.
But there are effective ways to...
Everything you have to know about shaker-style fitted kitchens
According to a report by Kitchen Stories, 48% of the people in the UK cook their meals five times a week. So, you can...
Important things to know before buying a pump
Are you going to a market for buying a pump? Then you are in the right place as we are going to tell you...
Florida is Ground Zero for the Future of Spaceflight
A new era of spaceflight is upon us. The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Hosted PBX vs. On-Premise PBX: Should You Make the Transition
In 2021, having a scalable, flexible basis of business communication is more important than ever. For many businesses, this means having to transition from...
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
What is a rich text editor?
Rich Text editor, sometimes called a WYSIWYG (What You See is What You Get) editor, is the one that appears in areas where text...
4G: advantages and disadvantages
Nowadays, even children spend a huge amount of time online. In order not to feel discomfort while playing games, downloading files, watching videos and...
The Encryption Debate and its Potential Effects on Business
At the heart of the encryption debate lies the question of privacy and security, as both individuals and companies are secured by encryption technologies....
How to secure your Bitcoin from cyber threats
Money has gone through many different forms over the years, ranging from gold and silver coins to paper money, to proof of credit, to...
Is Cryptocurrency Really the Future of Money?
Though cryptocurrency has been around for a while now, some people still have absolutely no clue what it really is and that is a...
All you need to know about Cryptocurrency trading to start right now
Knowledge is Money when used at the right moment. This saying is undoubted because nowadays you should gain and master some special knowledge and...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Step By Step Guide On How To Start A WordPress Blog
It’s no secret that WordPress is the most popular website builder. It’s incredibly user-friendly, it’s free to use, it’s completely open-source, and it’s scalable...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
Mobile friendly websites: Why and who needs it?
A modern world without mobile devices is no longer imaginable. According to statistics at the turn of the year 2020, about 52% of visits...