Using colour in new product development (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Customers, process and people
Customer service describes the activity of identifying and satisfying customer needs and, over time, exceeding customer expectations. This case study focuses on how Standard...
Responding to an emerging market
'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Using research and development to improve agricultural productivity
The population of the Earth is growing at a fast pace. In 1950, 2 billion humans lived on the planet. By 2006, this had...
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...
Adding value through health and safety
Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Using stakeholder partnerships to maintain success and secure the future
NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...
Intellectual property rights and entrepreneurship
People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
The knowledge-driven economy
This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Recruiting selecting and training for success
The importance of recruitment
For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Our business theory pages cover all the topics you need to know in business.
Marketing model
When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...
Financial advice, sources of credit and savings and investments
Sources of finance are where finance comes from.
For example,
Bank loans,Owner's (share) capital,Trade credit,
The MFI case study shows how MFI was able to obtain finance...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How technology plays a key role in the manufacturing industry
Some could argue that without technology, manufacturing wouldn’t be what it is today. However, thanks to its continuous evolution, technology has been able to...
Remote Online Notary: Your Guide to Notarizing Documents from Anywhere
Notarizing documents used to be a tedious and time-consuming process. But with remote online notary services, you no longer have to make in-person trips...
Online purchases
The employment of the Internet makes purchasing of products a bit easier nowadays. With only a few clicks, customers can get the goods they...
Why Set Up An Offshore Company?
In the field of financial planning, a question arises, Why set up an offshore company? Delving into the intricacies of erecting a foreign entity...
15 business quotes that every entrepreneur should read
With the advancement of technology, now more than ever, many individuals are throwing up a website and going all in on their business idea....
5 Tried-and-Tested Tricks to Grow Your Business
If you have difficulty scaling your business, it is not too late to learn how to grow. Well, it might be hard, especially if...
Why target Turkish customers
Many well-known big companies are targeting Turkish customers and therefore increasing their income pretty much. Of course, most Turks have high consumer potential, but...
8 Tips To Keep Your Business Secure During Lockdown
How to Secure Your Business Premises During The Coronavirus Lockdown…and Beyond
Many businesses have been required to close their business premises due to the measures...
Expanding your Reusable Energy Business Internationally: A Guide
Having and expanding a renewable energy business is not just profitable but also worthwhile for the world. It is a way to tackle the...
Stop using complex trading strategy
When you are playing a game you will have to learn the tricks. Or in case of a Rubix cube, you can become a...
The Motley Fool: Standing Out Among Peers
It’s pretty much a guarantee that anyone who has researched stocks on the Internet has discovered the Motley Fool.
You may have chuckled at...
The broke investor how to invest with little to no money at all
You hear it all the time, invest your money. You have to spend money to make money. What if you don't have any money to...
How to create the perfect work from home environment
Working from home is not always the best choice for all of us, right? But since we have to be respectful of the circumstances,...
Assessment Testing is Your Key to Lower Employee Turnover
Once upon a time ago, all you needed to get a good job was a great resume, recommendation letter, and talking game. Well, times...
Top 5 benefits of using a CV writing service
It is often a cut throat world applying and getting the job that you want and the belief that the individual is the best...
Success Hacks Nation: Marketing Hacks
These will serve you with every niche! Those in consulting, marketing and coaching should pay even close attention as these will serve you well!...
Uses for Infographics in Digital Marketing Campaigns
Infographics go viral! It is 2021 & businesses of all scales are leveraging digital marketing backed by infographics to establish a compelling, attention-grabbing &...
Best Practices for Managing Content Strategically
You see, every enterprise, every content marketing campaign, and even every data analysis process relies on a variety of forms and formats of content.
Sometimes,...
UK Education System: A useful guide for international students
Each country has its own education system that may differ from the standard practices in other parts of the world. For example, the United...
All you need to know about online MBA courses
In many instances, an MBA program helps widen the number of opportunities available to support and enhance your professional life. MBAs tend to boost...
Inspiring Sports Opportunities at Roedean School, Brighton
Girls at Roedean School, Brighton, enjoy many sports opportunities and receive impressive tuition to help them achieve their sporting ambitions. While some aspire to...
Significant tips to save money and play smart at the online casinos
The online casino industry is one of the easiest ways to make money if you have the skill of the game. There are several...
How To Set Up An Online Bingo Whitelabel
When it comes to online bingo, it has to be said that this is an industry currently experiencing an unprecedented amount of growth. Players...
Gambling on a budget 10 tips for beginners
A modern casino is primarily a place of opportunity and
choice a castle offering a broad array of activities and games. Whether you
want to hit...
In the Minds of Masters: Exploring Insights from Top Solitaire Players
Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...
How to choose your gaming monitor? What you need to know? (guide)
When you want to buy your favorite gaming laptop, it becomes very confusing for you as to which is the best laptop for? In...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
4 most popular cosmetic surgical procedures in the world
Plastic surgery is growing more popular day by day with millions of surgical procedures performed every year in the world. You can conclude the...
Philanthropic gifts Advancing the healthcare industry
Sometimes it can feel like every time you turn on the TV, scroll through the news, or check your emails. You are bombarded with...
The Growing Popularity of Hemp Products in the Health and Beauty Industry
Cultivated for thousands of years, hemp is a versatile, eco-friendly plant with many uses. It was traditionally used for medicinal purposes, textiles, paper, fibre,...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
What are the risks of being a guarantor
The consumer guarantor loan industry is worth over £400 million in the UK and thousands of customers will use a guarantor to secure their...
Financial security in times of crisis
There are numerous investment strategies - but which one is really safe?
Financial security is a need we all have. Because nobody wants to get...
4 Things to consider before purchasing an automatic fish feeder
Fishkeeping can be a time-consuming exercise. Often we find ourselves squeezed for time and unable to fulfill our passion.
It should not stop us from...
Get cheaper business car insurance
There are a lot of different ways to reduce the amount of money that you have to pay for car insurance. The tips and...
Ways to personalise your business fleet
If you are a business owner who uses a fleet of vehicles for your operations, it is important to ensure that your fleet stands...
What are the 3 Things You Should Consider When Applying for a Car Loan?
Car loans are a great way to get your hands on the car of your dreams, but that doesn’t mean they’re without their drawbacks....
How To Arrange a Sunflower Bouquet
Flowers are a classic way to show the loved ones you care; no flower is more cheerful than the sunflower. Though they are often...
5 Tips for Finding Your Dream Home
Finding your dream home can be one of the most exciting moments of your life, though the process can be overwhelming at times.
Whether you're...
Could you create your dream home by getting a self-build mortgage?
A lot of people assume that their only option when it comes to getting on the housing market is to take out a standard...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
How to Claim Compensation For a Cancelled Flight
Flight cancellation is not something anyone looks forward to, as it tends to disrupt travel plans and could affect your connecting flights. Despite how...
Travel refund – know your rights to travel compensation
It is always wonderful to plan a trip. There are many sights around the world to see and experience. You might be travelling for...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
Windows 10 screen recorder review and guide
The development and increasing popularity of multimedia lags text content behind to some extent. In various aspects, text is no longer an efficient way...
Promodag Office 365 reports
About Promodag
Promodag is a firm renowned for excelling in Microsoft Exchange reporting for 20+ years. Promodag is based in France and delivers a full...
How Cloud Technology Is Changing Cybersecurity
The way we use and store data has changed dramatically in recent years. With the advent of cloud technology, more and more businesses are...
Can Bitcoin Be Regulated?
Bitcoin can be defined as a computerized currency legislated by a decentralized network of consumers and is not accountable to the apex banking government...
Importance of a cryptocurrency wallet in blockchain applications
In this guide, we’re going to explain just how important having a cryptocurrency wallet is when it comes to blockchain applications (cryptocurrency and exchange...
The Bitcoin Evolution
You may have heard of Bitcoin, the digital currency that has been making headlines lately. But what is it exactly? How does it work?...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...
4 cases when the website builder is the most appropriate option
There
are several options for starting your website: developing it from scratch,
creating one using the CMS and starting a website using a website builder.
Today,
choosing a...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...