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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Kit Kat revitalising a brand leader

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...

SWOT analysis in action

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....

Developing a uniform global marketing presence

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...

Motivation in action

Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...

Using business principles to support ethical communication

In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...

Tarmacs functions working together towards its mission statement

Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

Developing a customer focused sales strategy

Changing customers expectations The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...

Implementing quality systems

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

Creating world class quality standards

Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...

Vision, values and their influence on business strategy

If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....

Corporate responsibility and stakeholders

RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Nutrition, Health & Wellness РNew Product Development at Nestl̩

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...

Taking direct banking a step further

This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...

Tackling the shortage of building land

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Sustainable development in the construction industry

The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...

Managing a store relocation project

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Taking flight into the future

One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...

Our business theory pages cover all the topics you need to know in business.

Trends in ownership and control

The owner of a business is the person who owns the business - i.e. has put the financial capital into the business and takes...

Management of change

Organisations change over time in a variety of ways. There are a number of ways in which they might change: 1. From small companies to...

Setting aims and objectives

An objective is the end or ends that an organisation is trying to achieve. Typically, objectives will be set at a number of levels,...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

4 Ways to harness tech to cut your office energy costs

There are lots of innovative technological solutions out there that can help you cut the amount of energy you use in your office. As...

Marketing 101: Top Tips to Increase your E-Commerce Sales

One of the fastest-growing and most profitable industries of the past few years has been e-commerce. It’s a market that is worth billions of...

What Are Affordable Ways to Manage Your Business Logistics

Starting your own business can be incredibly rewarding and profitable. As a business owner, you will find that there are numerous activities you have...

3 Steps on how to start an online t-shirt printing business

Are you a budding entrepreneur looking for your next venture, or a creative with a need to find a new release, either way, an...

Eco littering how this packaging company plans to put an end to it

If you’ve ever bought a take-away coffee or a sandwich and noticed that the packaging was ‘compostable’, you might have had a momentary boost to your...

Consumer Data every Small Business Needs

Every day, billions and billions of data are generated. Capturing all this data is impossible. Your ability to sift through all these data and...

Can your business stand out in the crowd

Businesses are popping up here, there and everywhere these days, but do you really know the lay of the land when it comes to...

Retail Trends and Predictions for 2023

Working to predict the future is an essential part of good business, particularly in the retail sector.  Retail trends move quickly. Part of the...

Managing Liability Risk and Fraud Risk for Business and Investors including M&A transactions

For entrepreneurs and investors, risk management is an important tool for the proper performance of their work. Surprises exist and not everything can be foreseen,...

How to Successfully Lower Your Tax Bill With the Charitable-Donation Deduction in 2024

Navigating the complexities of tax laws and deductions can often seem overwhelming for many. However, with the right knowledge and strategies, you can turn...

Admirals trading: explaining the Forex market

Admirals brokers offer investment funds, Forex, Stocks, and commodities, among many other possibilities to start in the financial market. Thus, it is common for...

New Trading Strategies

This pandemic has managed to shake the world as we know it. In 2021 we have seen unique events like the Gamestop saga, where...

What is a Time Sheet and How Does It Work?

Timesheets function as records, documenting the number of hours an individual dedicates to specific tasks or projects. This mechanism enables employers to track work,...

What you need to know about getting a career in the wine industry

One of the best ways to get a career you love is to know all the types of jobs that are out there. If...

Key strategies to improve employee retention

Retaining the right talent is a key factor of success for any business. Employee retention is an integral part of any company and can...

7 Powerful tools that will speed up your copy editing

A lot of effort goes into the process of editing and it can sometimes get overwhelming for the editors, as they have to be...

Affiliate marketing made simple earn good money partnering with brands

No bosses, no public transport, flexible working hours, a kitchen at your disposal, plus a bed to take a well-deserved nap to recharge your batteries. Doesn’t that...

Top 5 Digital Marketing Mistakes Businesses Make and How to Fix Them

Digital marketing is an integral part of marketing strategy for any business that wants to survive in today's competitive landscape. However, many businesses still...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

The importance of business education in modern society

The effects of business activities are felt across the lives of all people. This effect is here when ordinary people continue to work and...

Move Over From Mi Amore, Speak Italian Fluently With Online Italian Lessons

Do you feel enticed by the lovely Italian language? The beauty and accent of the simple words like mi amore and ciao can make...

What is Naviance and what is it used for?

Whether it’s several assignments that are due in the next week, worrying about which college to attend, or finding a suitable career path to...

Betting on Tennis: Types of Bets and Tournaments

The Most Popular Tennis Bets Tennis is one of the world’s most popular sports and a great option for betting. There are lots of different...

Increased Number of Tournaments at UK Poker Sites

New and Improved Tournaments Offered by the Best UK Poker Sites Whilst many poker players will stick to playing cash ring games, there are a...

Slot Machines with Biggest Odds of Winning

There are a lot of slots out there. Extensive catalogues are what attract new audiences and keep the existing ones. This is why the...

Boundless Reality: Navigating the Future with All-in-One VR Headsets

The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...

Top mobile game marketing strategies you must know

Most people now use their mobile phones to play games, rather than the traditional means of a PC or laptop. According to a recent report, mobile...

Relevance of Smooth Integration in Gaming

It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...

Drug and alcohol detox: expectation vs reality

Drug and alcohol detoxification is a standard treatment for people who are addicted to drugs or alcohol. Many people seeking this kind of help...

5 Secrets of successful cannabis business management

As cannabis becomes more accepted across the United States, people are looking to invest in cannabis businesses. This has led to a rise in...

UK Vitamins and Supplement Market Expected To Reach £559 Million by 2025

Over the last year and as the world recovers from the effects of the pandemic, the demand for dietary supplements has rapidly increased.  The...

Is technology spoiling sport

There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...

What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity

In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...

3 ingredients you definitely want to see in your pets food

(Photo Credit: Shutterstock) Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...

Four practical tips to easily settle debt

Whether you like it or not, we can never escape contemplating debt. No doubt, there will be situations where we have to secure funding...

What are the Key Approaches to Building a Good Investment Portfolio?

Investing was previously reserved for high-wealth individuals and businesses with large cash holdings, as a way to preserve and grow wealth in an expanding...

Setting Up a Trust Fund to Avoid Inheritance Tax: Is it Legal?

Inheritance Tax (IHT) is a concern for many individuals and families across the UK, particularly those with sizable estates. One strategy that has gained...

Car cover frost protection

Winter is coming! no. Winter is here to stay for a few days more. With the following tips, you can improve your car frost...

Best time sell your car

Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...

Benefits of GPS Trackers for Equipment Rental Providers

Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...

Bournemouth CCTV drain surveys

Real estate listings rarely mention the condition of the drains on the property you are potentially buying. Yet defective drains could lead to very...

7 Business ideas to make money when buying land

The current real estate market in Pakistan offers great opportunities to acquire land at low prices and in privileged locations. Faced with the possibility of...

Can Landlords Beat the Taxman by Setting Up a Limited Company?

Actually ‘beating’ the taxman outright is not something anyone can realistically do, at least not in the legal sense. But there are effective ways to...

Sunday market guide for first time solo traveller in London

There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...

3 Ways to Improve Your Chances of Working in Canada

Canada attracts many foreign nationals seeking work because of its booming economy and low unemployment rate. Not only that, but Canada is well known...

How to Visit Canada Visaless

Do you know that you can travel to Canada for business or vacation without a visa? The Electronic Travel Authorization (eTA) scheme in Canada,...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

How to be efficient with IT asset management

Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...

Are UK banks rebuilding consumer trust with digital services

There can be little denying that the banking industry has gone down in the public’s estimation in recent years. Indeed, the industry is currently...

Beware of making social media your IT support desk

Social media has colonised the world, and its assimilation by business has been no exception. When it comes to IT support, however, it’s often...

Review of internet browsers for Windows 10

The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...

Reason To Instigate Data Rooms In Your Business

If your organization is as yet working in an old-fashioned manner and has physical rooms loaded up with file organizers, then, at that point,...

Growing demand for Microsoft 98 366 certified professionals

In one of the recent survey published by industry experts shows that in coming days, approximately 80% of IT support roles would require a...

Cryptocurrency For Change: Why We Need More Women On The Blockchain

Why We Need More Women On The Blockchain. Though grotesque, it is a hard fact that women in Cryptocurrency trading are underrepresented. According to a...

5 Ways to Find the Right Crypto Training Course for You

Age of Crypto While there is no shortage of people who want to overlook cryptocurrency as just another phase in the global market. The truth...

5 Proven tips to ensure your CFD trading is profitable

CFD trading, similar to other types of trading, can either prove profitable or not. To help give you a starting point and make your...

The greatest apps to help you with financial planning

Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...

4 Ways Smartphones Can Benefit Your Health

Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...

Should small businesses create their own app?

Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...

Hiring Django Developers: From Start to Finish

Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...

How to build online presence for your business 

The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...

How to Make Your Online Presence More Mobile-Friendly

Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...

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