Protecting the marketing mix through intellectual property rights (PDF) 
Supply chain from manufacturing to shelf (MP3) 
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Case Studies
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984),...
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation...
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide...
Building the future of English football
The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit,...
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