Edition 18 Business Case Studies Book 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Targeting sponsorship within a specialist market niche
The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....
Using new product development to grow a brand
Kellogg’s and the marketing mix
With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...
Using promotion to boost sales and brand value
How much cereal do you eat? Who makes most of it? The British are almost the biggest consumers of cereal in the world, second...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Creating a New Transport System for a Modern City
Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....
Integrated information systems seeing the whole picture
An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
A customer centred approach to providing insurance
One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...
Building the heritage of sustainable products
This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Discovering customer needs through research
Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Delivering business objectives staff development
Sodexho is the world’s largest food and management services company. Set up in 1965 by Pierre Bellon with a single catering unit in Marseilles,...
Our business theory pages cover all the topics you need to know in business.
Innovation
In business terms, innovation is the commercial exploitation of an invention. This involves dedicating resources and bringing a new idea to market. The succession of...
Aims and functions of the production department
Production is the functional area responsible for turning inputs into finished outputs through a series of production processes. The Production Manager is responsible for...
The external environment
A business converts inputs into outputs in order to make a profit. However, the business does not exist in a vacuum, it exists within...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
Address validation helps you to reduce costs
Address Validation is a process that ensures the accuracy of address data you collect and up-to-date or standardized analysis. Solutions that provide address verification...
5 Tips on how to start an E-commerce organic food Store
Are you looking to start an eCommerce organic food store?
Here are 5 tips to help you get started.
1. Understand the Business
An eCommerce organic...
4 Proven Ways to Grow Your Business Quickly
New business owners often dream about one day having a large company that is recognized across the globe. Although it’s entirely possible for anyone...
The importance of digital transformation in SMEs and what advantages it brings
The digital transformation in the company is already a fact. This process is not only the responsibility of users but also modifies the work...
How to Use Strategy OKRs for Long-Term Business Success
The vision and mission of a business provide the very foundation for its existence. Mostly, attention might be towards discussing the bottom line every...
India seeks Kuwaiti investments in infrastructure and power sector
The relationship between Kuwait and India
dates decades ago, and the country houses a large number of Indian workers. The
two countries' friendly ties over the...
Six mistakes companies make during international expansion
Every business owner is bound to make a few slip-ups during international market expansion, but some missteps are costlier than others. Here, we count...
5 Best Practices to Protect Your Business at All Times
The business world is highly competitive. While you may decide to play by the rules and compete fairly, your competition might choose alternative methods....
Is Your Small Business Big Enough For A Key Person Insurance Policy?
Every company is only as good as its best employees. In fact, having a good workforce is the only way a business can succeed....
GumBallPay Review – A Company with Standout High-Risk Payment Processing
Running a successful business online requires plenty of consideration. One thing that many people tend to ignore is the importance of a reliable way...
5 CFD trading tips for Arab traders contracts for difference
CFDs
are energizing money related instruments that can assist you with quickly
accomplishing your exchanging targets. Like all other financial instruments in
the world, CFDs do have...
How Can Construction Teams Become More Productive?
Every industry, or even every business, should strive to be more productive. In offices around the world, that mostly takes the form of using...
How to support staff on their first day of work
When running a business, hiring new employees is something you’re likely to do on a regular basis. Employees are the people that bring your...
How security awareness can prevent setbacks in business
Security awareness should be an integral part of employee training and the structure of your business model to prevent the damaging effects of setbacks...
Covid-19: Proving the true value of customer loyalty?
The scale at which businesses had to adapt and pivot as the Covid-19 pandemic changed our working lives is hard to overstate. Both online...
Top Easy Ways To Edit Your Photos
Once you understand what a camera is in broad terms, exposure basics, and how to capture a great photo, then you can now learn...
Going Paperless: How To Make A Digital Business Card
In the current digital world, physical business cards are getting a modern, eco-friendly makeover. Imagine never running out of business cards at a networking...
Finding a perfect balance: How to study and travel
Some may argue, but traveling is a synonym to freedom. It opens our hearts and minds, broadens views, teaches valuable lessons, brings the most...
5 benefits of graduating in business studies
We all do business; some will say that it makes the world
go ‘round. Well, in a way it does. Business creates job and improve...
How to start an essay writing business
Is it possible to create a highly profitable business without investments? How to earn 2 salaries per month, doing your favorite thing, to wake...
The Legality Of Online Casinos In Different Countries
With the sudden rise in the online gambling industry, the world of gaming sports has a new challenge. You might come across several online...
Are online casinos replacing land based casinos?
Undoubtedly, the iGaming industry has brought a whole new ball game to the casino world. More and more casino providers continue to launch new...
888 Sells Their Bingo Business
The global boom in online gambling is leading to major re-organisation among familiar international betting and gaming brands.
The latest demonstration of the exciting changes...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
How Playing Games can Improve Productivity
Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...
How Augmented Reality Can Empower Mobile App Development
The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...
The benefits of workplace wellness programmes
Did you
know that sometimes it can be better to stay in your current role, rather than
quitting to look for a new job? Research suggests...
Health benefits of rose essential oil
The Rose is widely considered the most beautiful flower in the world; however, it is not only its physical beauty and fragrant scent that...
More medical professionals are training for aesthetics careers
It’s no secret that how we look has become more important than ever. With the rise of social media and beauty-based influencers making their...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
Sell movie collectables online
Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...
How to know if your pet needs a dog brace
As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...
Setting Up a Trust Fund to Avoid Inheritance Tax: Is it Legal?
Inheritance Tax (IHT) is a concern for many individuals and families across the UK, particularly those with sizable estates. One strategy that has gained...
What are the Key Approaches to Building a Good Investment Portfolio?
Investing was previously reserved for high-wealth individuals and businesses with large cash holdings, as a way to preserve and grow wealth in an expanding...
Where to get a personal loan with bad credit history
In Singapore, bad credit history can be a major barrier to personal and business opportunities. Not only does it greatly reduce the chances of...
White Recovery A quicker service
If you are going to an important meeting and sadly your car stops and you tried your best to recover it and make it...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
Benefits of Electric Cars for Business
Electric vehicles are rapidly growing mainstream across all parts of the globe. With the advantages and convenience linked with electric cars, it’s no surprise...
Things to consider before buying a commercial property
Are you thinking about investing in a commercial property? Unlike the process involved in the purchase of a residential property, there are more factors...
Top 6 best key lock box
The key lockbox is basically a steel box which secures all the
personal thing. If someone offers one of the chief features, which makes key
lockbox...
Get Sparkling and deep clean surrounding by rubbish removal at Junk Bunk
The litter across the city could invite hazardous diseases for the locals. The world has recently experienced a catastrophic virus infection of COVID-19. The...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
Why People Invest in a Citizenship by Investment Program
Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
How the Technology Influences the Business
Understanding the Impact of Technology on Business
Technology changes the way we do business. Look at the fact: almost every company today hires custom software...
Must have office gadgets to boost your productivity
Everyone wants to be the cool guy (or girl) at the office. Your laptop looks sleek. You dress to kill and everything about you...
Why Should You Should Use Gmail to Fax Online
Gmail has become the biggest free email provider on the Web. Although the vast majority of people use it to open a personal email...
Kubernetes Components and Concepts – Container Architecture Explained | OpsWorks.Co
KUBERNETES CONCEPTS AND ARCHITECTURE
Kubernetes was developed as a management tool for the orchestration of microservices across a distribution of cluster nodes. It provides a...
Common challenges in adopting ERP systems for businesses
A suitable enterprise resource planning (ERP) system can significantly improve business productivity and efficiency by automating operations and providing a single, centralised data source...
How Cryptocurrencies can be the future of many online businesses and industries
In 2009,
Bitcoin was created by a group of people under the name Satoshi Nakamoto. It’s
really unknown whether this alias is for a group of...
Why your business should host a Bitcoin ATM
The exchange of cash for goods and services is becoming “old school” as people rarely commute with stacks of cash in their pockets anymore....
Bitcoin didn’t evolve fast enough to support everyday financial activity
Circle cuts the option to buy and sell bitcoins. Instead of Bitcoin as a means of payment, the company now wants to use Blockhain...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
Multi-vendor marketplace development: why is Magento the best choice for it?
A multi-vendor marketplace can become a powerful profit driver when constructed appropriately. The success of Amazon, eBay, and Etsy is solid evidence.
A multi-vendor platform...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...
Fast Piratebay proxy is an authentic list of proxy
Sometimes a person needs the best solution, or he wants to get access where he gets everything in one place. Due to many issues,...