Operations Case Studies by topic

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...

The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...

Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...

At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...

The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...

The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Imagine a world in which consumers cannot tell how reliable a product or service is and have no knowledge about the suitability of things...

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...

Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...

AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...

How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...

Are you tired of running out of stock at the worst possible time? Or struggling to keep track of what you have in your...

It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...

McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...