Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge. In our eBook store, you can download PDF versions of all our case studies, purchase collections, or explore our audio and print options. With access to over 8,000 articles on business, lifestyle, and technology, you’ll find guidance on starting a business, small business trends, marketing tips, trading, cryptocurrency, and more.

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  • Case Studies

    Enterprise in the fast lane

    An entrepreneur is someone who is prepared to take...

    Powering forward with a new vision

    This case study outlines ways in which it is...

    The contribution of the FTSE4Good Index to socially responsible investment

    In a fast moving world, individuals and organisations need...

    The Marketing Mix in the food industry

    McCain Foods was founded in 1957 in Canada by...

    The rebirth of a legend – the MGF

    We identify with products in a variety of ways....

    Organic product development to accelerate growth

    “IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD...

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    Business Dictionary

    What is Influencer Marketing ROI

    Influencer marketing has emerged as a pivotal strategy for...

    What are Financial Accountability Standards

    Financial accountability standards serve as a framework that governs...

    What are Employee Satisfaction Surveys

    Employee satisfaction surveys have emerged as a vital tool...

    What is Channel Marketing

    Channel marketing is a multifaceted approach that involves the...

    What is KPI alignment

    Key Performance Indicators (KPIs) serve as vital metrics that...

    What is AI-Based Customer Engagement

    Artificial Intelligence (AI) has emerged as a transformative force...

    What is Machine Learning

    Machine learning, a subset of artificial intelligence (AI), has...

    Case Studies

    Building a multi-utility business

    If you look in the dictionary for the word ‘utility’ you will find the following: “the quality of practical use,...

    Hula Hoops emphasising the core values of the brand

    United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits,...

    Working for free trade

    Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant...

    How market research helps Portakabin to remain at the cutting edge

    For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded...

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    Case Study PDF's

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    The importance of cause related marketing (PDF)
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    Branding strategies to create value (PDF)
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    Creating a new and exciting brand – Cafe Cadbury (PDF)
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    Stakeholders and Corporate Community Investment (PDF)
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    Engaging stakeholders in a business (PDF)
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