The importance of cause related marketing (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
The Freeserve solution
The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...
Creating value brand management
The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Operations management: The Wincanton Way
Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Building the Jaguar S-Type at Castle Bromwich
The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Securing customers interests through mutual ownership
The changing market for building societies
Building societies have a long history of caring for their members. They encourage them to save and help them...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Meeting responsibilities to stakeholders
The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
Responding to a changing marketing environment
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...
Our business theory pages cover all the topics you need to know in business.
Recruitment selection and training
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Creating strategies that meet customer needs in the marketing mix
Creating strategies that meet customer needs in the marketing mix, when marketing their products firms need to create a successful mix of:
the right product
sold...
The use of IT
Information Technology (IT) refers to techniques used in business for transmitting, storing, manipulating and retrieving all kinds of data, including speech, text, movies, graphics...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to Plan Your Delivery Routes Effectively
Did you know that many small and medium-sized delivery businesses still use Google Maps and Excel (or similar office tools) to plan their routes?...
Moving offices: how to manage your move
There comes a
time in many businesses' lifespans when, if they’re lucky enough, they’re able
to expand and make the move to a larger, more accommodating...
Are we seeing the end of the ‘traditional receptionist’?
From James Bond’s Moneypenny to Waylon Smithers in the Simpsons, receptionists have made some of the most recognisable characters in popular culture.
But are we...
Buying a business without a broker
When looking to open a business venture, most people would naturally think of building one from scratch. Even so, starting from the ground up...
Why music festivals are big business
Music festivals have undoubtedly become big business in recent years, generating massive revenues for people in the industry.
The point is perfectly highlighted by the...
5 Tips For Managing A Successful Retail Store
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It is no secret that retail stores are dealing with more competition than ever. The range of opponents is no longer restricted to...
Strategies for attracting talents in China
China is a large country that houses lots of
great talent for the majority of businesses. The booming market in China is an
opportunity not everyone...
How smart water management can help save the planet
It’s called the blue planet for a reason. Around 70 per cent of Earth is comprised of water. Using it smartly is highly important....
ZeroAvia Participates in World Economic Forum
As an international organization for private-public cooperation, the World Economic Forum is focused on protecting people and the environment while also encouraging business and...
Basic Inputs on Forex Trading
You cannot get to a successful end without getting the basics right. The same principle applies to basic inputs of Forex trading project evaluation....
What is the best advice for new investors in 2020?
2020 has certainly
proved to be quite a year so far. We’ve only been through the first quarter of
2020 and things are already looking pretty...
Bookkeeping Basics All Small Business Owners Should Know
There is no denying that bookkeeping is the foundation on which smooth businesses run. It is the very center of all your accounting reports...
6 Employee motivation ideas can be implemented today
Employees will gladly come to work as long as they get paid on time, but they may not be very enthused. In order to...
Epic team building activities for every mood of the season
Every event agency knows that organising team-building activities can be a challenge.
Employees aren’t always too keen about performing cheesy and awkward tasks with their...
How to Keep Your Resume on One Page
A resume has many roles, but most importantly, it is an introductory overview of you before your recruiter meets you. The document and its...
Things you should do to build your brand online
Whether you are developing high-quality products or providing reliable services, you don’t exist as a business if you are not available on the internet....
Benefits of influencer marketing
Let’s face it, we are all tired of advertisements and try our best to avoid and ignore those pesky little brats. We use ad-blockers...
Customer support the differences between B2B and B2C servicing
Regardless of your business model, customer support will be a top priority for adding value to your customers and enriching client relationships. However, business-to-business...
Notifications and Steps Related to IBPS Clerk 2020 Exam Results
The Institute of Banking Personnel Selection (IBPS) conducts a recruitment drive to select the best candidates for clerical positions in different banks. The official...
5 benefits of graduating in business studies
We all do business; some will say that it makes the world
go ‘round. Well, in a way it does. Business creates job and improve...
What a year 11 pupil can expect from a levels
The summer after my GCSE’s was by far, one of the best summers of my life. Stress free, no homework, no coursework, no exams...
Australian online pokies
Everyone enjoys vacations to far-flung corners of the globe, but the problem with this is getting there. Typically, international vacations mean spending hours and...
MuchBetter Casinos List: Effortless Deposits and Withdrawals for Discerning Players
MuchBetter Casinos List offers discerning players an invaluable resource for finding high-quality online gambling platforms. The list showcases a range of online casinos that...
How To Make Profits From Casino Online
Don't you think casino bonuses are an excellent way to attract new players? It is also an outstanding way to maintain and keep the...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
6 Games That Actually Improve Your Brainpower
Our brain is arguably the most important organ in our bodies. It basically controls our ability to think, feel, and behave. Not everyone thinks...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
CBD edibles are worth buying online?
CBD edibles are fast becoming a really popular way of consuming CBD oils within a daily health regime. This is down to consumers wanting...
Unlocking Your Brain’s Potential
You've likely heard the saying that we only use 10% of our brain's potential, and while this myth has been debunked, the truth is...
A primer to the business of cannabis seeds
It may not be something that you automatically think about when you think of a business, but the cannabis seed industry is absolutely booming...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
A handbook for transferring money online to Pakistan
Sending money overseas is much easier when you know all your options. Most companies that offer online transfers allow you to send money to...
Domestic relations investigations
Domestic investigations are focused on individuals and their possible legal problems that might occur inside a family. Those issues might be physical or mental...
Your time versus your money
One of the traits almost all Californians share is the tendency to be very entrepreneurial. This urge is both a hunger and a potential...
Five Misconceptions Clarified About ALPR Cameras
ALPR (Automatic License Plate Recognition) cameras are becoming more common in many parts of the world, especially in more populated areas. Like many forms...
7 Top Tips For Buying Your Next Vehicle
When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...
Important car leasing tips for business startups
Every year, more and more people are choosing to start businesses. In fact, in 2014, a staggering 581,000 companies were registered. Each year, that...
Reasons To Install A Mezzanine Floor Lift
Mezzanine floor lifts are an excellent solution for workplaces looking to save some space while moving heavy goods efficiently and safely between different mezzanine...
Investor Portals: Streamlining the Reporting Process for Real Estate Investments
The rapid development of new innovative technologies has drastically changed many industries and real estate is no different. Multiple facets of the market are...
10 Things you need to remember before selling your house
Selling your home isn't something you do on a moment's notice. There's usually a long preparation process, one that's as much about your mental...
International legal advice – being covered abroad
A lawsuit is always annoying, even if you have a good legal expenses insurance. It is particularly annoying, however, if you are served with...
How to Get a Dominica Passport: Procedures, Costs, and More
Citizenship by investment is a program offered by many countries, and Dominica is one of them. It allows obtaining a passport of this island...
What To Do In Noord-Holland: Five Recommendations From A Local
The province of Noord-Holland stretches north from Amsterdam to the island of Texel, its polder landscapes of green, pancake-flat fields punctuated by hundreds of...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
6 Fantastic Benefits of Effective IT Support
Businesses need to function like well-oiled machines if they want to thrive. As long as everything is working effectively and efficiently, success is often...
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
Assigncode.com review enjoy programming with computer science gurus
Wondering if it is possible to get reliable coding assignment help online? There are many programming languages and writing clear code is not so...
The top 5 things to look for in a VPN service
VPN stands for Virtual Private Network and a VPN provides privacy, anonymity, and security to the user by creating a private network connection allowing...
Why Cloud Computing Is Important For Effective Fleet Management
When you think about managing fleets and all of its parts, what it mostly comes down to is cost reduction, maximum efficiency and optimal...
How to use bitcoin as a payment option?
It was only a few decades ago that the idea of buying goods and services with digital currency was unheard of. We've come a...
A Comprehensive Guide to Understanding Crypto Tokens
What is a crypto token? It’s a digital unit that carries value or rights, operating on a blockchain that records its transactions and ownership....
Why trading crypto on decentralized exchanges matters
Blockchain serves as the network within which cryptocurrencies are traded, invested, sent and received. This public ledger operates through a consensus-based system, and it...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Electrician apps what’s in it for you
Life as an electrical contractor isn’t all flashing lights and fun. What would you give to lose the pains in your daily job list?...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...