Branding strategies to create value (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
Creating value brand management
The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Making things better
This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world....
Using management training to build a better business
The term 'learning organisations' has become widely used in recent years. This is applied to businesses that best adapt and change so that the...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Developing competitive advantage through customer service
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....
Improving the performance of manufacturers
primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
Critical path analysis at Network Rail
Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
Feeding and fuelling the world through technology
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing a sustainable supply chain to add value
Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
Our business theory pages cover all the topics you need to know in business.
Quality
Quality is often defined as 'fitness for purpose'. In other words, a product that meets the needs and requirements of its consumer. In his...
International marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...
Reasons for regulating business activity
Regulation means providing rules and frameworks for business and other activities. Some aspects of business activity are self-regulating - for example, the Advertising Standards...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Eight safety hazards of using high power water pressure
One of the most useful pieces of cleaning equipment is the high-pressure washer in that it is one of the most effective, versatile tools...
How Real-World Data Analysis Aids Better Prediction of Disruptions and Threats to Sustainable Supply Chains
Dmitry Antanovich, LeverX
A certain level of normalcy has returned to everyday life, and the global economic situation has become relatively stable. In May 2023,...
Sustainable Fulfilment: How to Increase the Profitability of Your Online Store with Sustainable Solutions
A boost in sales always paves the way towards unlimited growth possibilities. Without turning a profit, companies can’t develop new strategies and ideas to...
A guide to becoming a sole trader in the UK
Are you thinking of
setting up your own business in the United Kingdom? If so, you are not alone.
As of this year, there
are almost 6...
Logo design tips for startups
Getting your startup off the ground can be a satisfying yet overwhelming experience. There is a lot to cover when building your business; the...
How Man With A Van Businesses Can Make Most Out of Online Marketplaces
Embracing online selling and marketplaces has become essential to many businesses. This has helped many of them keep up with the pace of increased...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
Cracking the code for reopening
As people around the world begin the transition back into a normal routine, the Covid-19 pandemic has left many establishments searching for innovative ways...
Why Trade Forex? Top 5 Reasons To Get Started In Forex Trading
Forex is a blend of foreign exchange and currencies. It is a procedure of swapping one currency with another for various reasons, such as...
Role of digital banking in the banking industry
Digital banking has evolved in a big way. Digital banking is also known as online banking or internet banking. If a bank offers online...
Will old school remittance companies like western union be ruled out by cheaper alternatives?
WU has been on the market for more than 150 years. They’ve transferred cash physically from one place to another, witnessed the creation of...
Reliable Ways to Increase Employee Productivity and Efficiency
Image source
There is nothing significant to a company than its employees. Suppose your employees are happy, their productivity will ultimately increase, and that is...
The Ultimate Recruitment Guide: Follow These Easy Steps
Any successful business is a result of their employee’s hard work. However, finding and retaining talented personnel can be pretty challenging. Numerous companies are...
Business flower etiquette: sending flowers
Flowers are very important for nature. In this case, they are not a symbol but a crucial part of the Earth’s ecosystem. They can...
3 things to consider when finding professional digital web solutions in the UK
A good web solution company can affect the website’s SEO in many ways, and as it's not guaranteed that it'll improve your search rankings,...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
A Guide to Getting More Instagram Followers
Social media has taken control of our online world. Where it was once used just as just a method to connect with loved ones...
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
Business students guide – complete rules for accurate sig fig calculation
The principles of mathematics are all about applying logic, executing calculation processes and using core concepts. When you talk about significant figures, there is...
Essay writing mistakes to avoid
While writing an essay, it is essential to keep in mind the audience for whom you are writing. A high-school essay will be different...
SX Vegas Casino Review
The SX Vegas Casino is an online gaming platform that offers a great variety of games from different providers. This gaming site also offers...
Finding the best casino games to play in 2020 can be tricky, but boomtown have the best sites available
Some game writers turn their nose at bingo, especially bingo games that are played online for real money. Their opinions have some validity as well. Bingo games can be...
Settling for an ideal sports betting platform
Sports betting is one of the most popular forms of gambling. It is different from other types of gambling in that you have to...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
Lockdowns, mental health & the impact on business
As the UK government announced plans to improve mental health services in April, more people are returning to the office following the COVID-19 restrictions....
Drug and alcohol detox: expectation vs reality
Drug and alcohol detoxification is a standard treatment for people who are addicted to drugs or alcohol. Many people seeking this kind of help...
Celebrating seasoned 10th birthday with community cookery days
2020 is an important landmark in the life of Seasoned Cookery School. We turn 10 — ten years of offering community
cookery days to bring...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
A handbook for transferring money online to Pakistan
Sending money overseas is much easier when you know all your options. Most companies that offer online transfers allow you to send money to...
Common business credit card financing mistakes
Using credit cards to finance your business
is possible if you use them wisely, however, it is very easy to fall foul of
credit cards if...
Best tips to overcome financial crisis in 2020
The year 2020 came in not just with a bang, but with a jab and a punch to boot. This year has brought with...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
How to pick the right motorcycle insurance
Riding a motorcycle requires you to have insurance. It is a law, but more importantly, you need insurance to protect yourself, passengers, your investment...
UpperKey: Your Partner in London Property Investment
A job might pay you well, but if you want to earn some passive income, property investment is an amazing idea. You can invest...
A quick guide to property surveys
When you are trying to buy a new property and your offer has been accepted, you may wonder whether or not you need to...
Why investing in Vietnam: real estate or business?
In recent years, Vietnam has been increasingly promoted as a favourable dynamic country in which to do business. This is why many investors have...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
How to stay productive on the commute
Whether you used to
commute to a coworking
space in London or work from a high rise in
Hong Kong, in recent months, the workforce of the world has...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 Technologies that Will Help Your Business Past Covid-19
As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...
How businesses can benefit from VOIP
VoIP stands for Voice over Internet Protocol. Instead of using traditional analog wires to send a person's voice, VoIP uses the internet. VoIP breaks...
The Way FinTech Is Changing the Landscape In the Middle East
As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...
How much does it cost to install CCTV in the UK?
CCTV cameras installed at your premises will act as a serious deterrent to burglars. Also, when it comes to settling disputes, footage from surveillance...
How the Cloud Boosts Productivity
Cloud computing has completely revolutionised the business world, and it is something that every business owner should be using. One of the main benefits...
The top 5 things to look for in a VPN service
VPN stands for Virtual Private Network and a VPN provides privacy, anonymity, and security to the user by creating a private network connection allowing...
The Rise of Decentralized Finance (DeFi) and Its Potential
Decentralized Finance, or DeFi, is a rapidly growing sector within the cryptocurrency ecosystem that aims to revolutionize traditional financial systems by leveraging blockchain technology....
All About 1K DAILY PROFIT
1K daily profit is a new software system for automated crypto trading. It's been making huge waves in the investment community, and traders are...
Blockchain spreads rapidly
You may have heard about blockchain and might have wondered what it is and how exactly it works. An interesting fact is, five out...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
Step by Step Guide to Create a Website
Due to the availability of the right resources and tools on the internet, every single person has become capable enough to create their website...
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...
10 reasons why you need a website
Right now, you likely have a number of marketing strategies that you use for your business. However, you might not have a website. Maybe...