Continuous improvement as a business strategy (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
The launch of Sainsbury’s Bank
Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
Creating a competitive advantage through research and development
The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...
Innovation at Heinz
At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...
The role of stakeholders
Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...
Corporate responsibility and stakeholders
RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...
Providing means of payment for today and for the future
In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
A classic solution
In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Our business theory pages cover all the topics you need to know in business.
The Marketing mix – price, place, promotion, product
The Marketing mix - price, place, promotion, product, when marketing their products firms need to create a successful mix of:
the right product
sold at the...
Market research
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
6 Ways Technology Keeps Users and Businesses Safer
With the onset of the technological revolution, businesses worldwide saw a new light of the day in efficiency and convenience. Every business incorporates technology...
Sustainable Fulfilment: How to Increase the Profitability of Your Online Store with Sustainable Solutions
A boost in sales always paves the way towards unlimited growth possibilities. Without turning a profit, companies can’t develop new strategies and ideas to...
How to support your business
If you want your business to generate a healthy profit margin year after year, you should focus on the different ways to improve its...
Why every healthcare business should consider building an Alexa skill in 2023
The future of digital interactions is going to be dominated by the following two simple worlds: voice technologies.
It may take a while for business...
The boating industry sees modest growth in 2019 thanks to new innovation
After a stellar 2018 where most yacht dealers saw the highest sales since the Great Recession, achieving the same results in 2019 would be...
Advice for entrepreneurs launching their first business
Launching your very first business can be an exhilarating but equally terrifying experience as it is uncharted waters and you often hear of many...
Why Your Business Might Need an Employment Lawyer on Retainer
Having a lawyer on retainer can often seem like an additional expense that you can’t afford but, if you don’t have one, you could...
Why Berlin is a good place for doing business
Berlin is one of
Germany's largest city with a population of about 3.7 million people.
The availability
of high standards of living at very affordable rates and...
How much are Filipino call centre workers paid?
One question we do not typically ask ourselves when we call to talk to a customer service agent is how much are they being...
Online trading account tips and ideas
Foreign exchange trading is arguably one of the largest financial markets in the world recording the highest turnover in a day. It involves the...
Here’s Everything A Newbie Must Assess About Bounce Back Loans
Bounce Back Loan Scheme (BBLS) was launched because it was recognized that small companies and businesses would be affected badly due to the pandemic....
Joseph Ashford Provides Insights on Business Strategy and Investing
Joseph Ashford is a global investor and entrepreneur. He is based in the United Kingdom but holds investments and other interests in Europe, South...
Does Fast Broadband Lend Itself To A Better Working Environment?
A recent UK study has revealed shocking findings that 1 in 4 employees are willing to quit their jobs if not provided the option...
Peacemaking performance management system contact center needs
Believe it or not, but in a contact center there can exist a divide between management and frontline agents. Generally speaking, this can be...
How to plan a career to maximize income
When planning out your career, it is essential to consider your earning potential as salary is a vital part of how fulfilling your job...
4 Benefits Of Using Personalised Water Bottles For Your Personal Or Business Use
Water is essential to life, and we can never get enough of it; hence anything that improves how you consume your water is a...
How to generate interest in your company’s products
In a successful business, managers must be able to generate interest in potential customers. The customers need to be aware of the products and...
How to use your online presence to increase profit for your business
As a business owner, you are possibly always in a constant search on how to create profit. Whether it is creating a new product,...
4 awesome reasons study university Bristol
The University of Bristol is one of the most popular universities in the South West of England. Although the University of the West of...
Physics problem solver apps to help students with their homework
Homework may sometimes challenge us in every mental sense but thanks to the new age we are in, we have advanced technology that we...
Do Australian students have too many assignments
Studying at the university implies
multiple writing assignments in addition to attending lectures, classes,
workshops, and participating in countless other activities. Very often students
need to think...
Finding the best casino games to play in 2020 can be tricky, but boomtown have the best sites available
Some game writers turn their nose at bingo, especially bingo games that are played online for real money. Their opinions have some validity as well. Bingo games can be...
How Online Betting Games Took The World By Storm
In the early 2000s, a new breed of gambling emerged in the form of online betting games. These online betting games became extremely popular...
How Cryptocurrency Changed the World of Casinos
The world of casinos has always been a mystery to many. People gamble their money away in the hopes of hitting it big, but...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
How Augmented Reality Can Empower Mobile App Development
The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
Expert insight on CBD & autism – is it the perfect treatment?
Autism
is no longer a rare condition. About 1 in 59 children is diagnosed with autism
spectrum disorder according to the CDC’s Autism and
Development Disabilities Monitoring...
How to Select the Best Monitor for Reducing Eye Strain
Often, consumers don't think much when picking a computer monitor or screen. However, its material has a significant influence on your comfort and productivity,...
7 ways to consistently pass hygiene regulations for hospitals and clinics
Hospital and clinical treatment centers play a crucial role in our lives. They help us all to become healthier individuals so that we can...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
Tax deductions and benefits for the 1099 contract workers
As an independent 1099 contract worker, paying off the taxes can be quite overwhelming and can haunt you in your deepest nightmares. Working in...
Everything you need to know about hiring a mobile bar
When you’re ever in charge of sorting any kind of event, there are a number of things you need to take into consideration. It...
7 Interesting Facts About the Euro You May Not Have Known
The euro is the currency of nineteen of twenty-seven European Union member states. After the United States dollar, it is the second most frequently...
7 Top Tips For Buying Your Next Vehicle
When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
Kitchen open shelving ideas
To properly arrange the interior of your home, you need to think about the location and colouring of each element. Some pieces of furniture...
Maintaining the exterior of your premises from manholes to parking lots
When it comes to the success of your business, you only have seven seconds to make a good first impression. Those precious seconds are vital to...
First Time Home Buyer? Avoid These Mistakes
It is exciting to finally have a house that you can call your own. Looking for the perfect house that fits all of your...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
Effective and Cost-Saving Tips When Planning a Holiday Within the UK
The pandemic harmed the travel industry during those miserable times, but the conditions are improving now. In May 2022, foreign tourists made 2.7 million...
Here are the 8 business travel tips for easier business trips
1. Keeping Germs at Bay
If you are traveling by air, then you need to keep in mind that planes are full of viruses and...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How wireless technology is changing business
It’s been said a million times before, if not more, but technology has revolutionised our lives in ways we never expected. From the home...
Revolutionizing Product Lifecycle Management With New TechnologiesÂ
The business world is experiencing a transformational shift in how products are conceptualized, designed, developed, and brought to market. As industries across the globe...
How to Encourage More Mindful Tech Consumption in Your Family
The age of technology has its pros and cons. Everywhere you look, there’s tech it’s simply unavoidable. From the newest iPhone to cutting-edge AI...
Cybersecurity basics for business
The impact of cybercrime can be devastating. A UK government report suggests cybersecurity attacks can cost large organisations up to £3.14 million and smaller...
Review of internet browsers for Windows 10
The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...
Negative search results how to remove the bad stuff online
While the internet has created a platform for anyone with a connection to share their views online, the downside for businesses is that it...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Launching your ICO 5 useful tips
ICOs, or Initial Coin Offerings, have proven themselves to be quite a revolutionary method for start-ups to raise funds for their cryptocurrency projects. Not...
Should You Invest in the Immediate Profit App?
Yes, as the cryptocurrency industry is on fire right now, and many people are making mega-profits in a very short time. You, too, may...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...