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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Investing in training to safeguard the future
Training and innovation
The Group aims to be Europe's most innovative, profitable and customer focused printing company. It is constantly looking for ways to enhance...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Health and safety in the workplace
Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Adding value to the case for building societies
Building societies are mutual organisations. This means that they have no shareholders and operate solely in the interests of their members. A member is...
Vision, values and their influence on business strategy
If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Creating an entrepreneurial partnership
Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as well as many different hair care and...
Our business theory pages cover all the topics you need to know in business.
Conflict at work
Disputes between employers and employees (and/or their representatives) usually occur when all the available channels of discussion and negotiation have been tried.
Reasons for...
Profit and loss accounts, balance sheets
Two of the most important financial statements for a business are the Profit and Loss Account, and the Balance Sheet. The Profit and Loss...
Fixed, variable costs and break-even
The break-even point of a business is the level of output or sales at which the revenue received by the business is exactly equal...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Stock Management: 3 Tips For Small Manufacturers
When running a manufacturing business, stock management can be a daunting task. Stock management is a difficult job even with trained warehouse and dispatch...
How heat resistant materials evolved to save lives
There are many workers around the world, who would if it were possible, shake the hands of the scientists who engineered and guided the...
Manchester City using two way radios for safety and success
After moving to the City of Manchester Stadium in 2003 and huge investment by new owners in 2008, Manchester City have seemed unstoppable.
. With...
How local businesses can boost revenue: 6 practical examples
Revenue is the lifeblood of any
local company. But dealing with the shifting small business landscape is
getting harder by the day. Managers and owners have...
5 Profitable Business Ideas Aimed at Babies
Venturing into the baby business industry is promising for anyone passionate about children. Most of the opportunities in this industry require creativity, skills, and...
Prepping Your Lawn Business for the Busy Months
We’re only halfway through summer, so that means there’s plenty of time prep your lawn business for the remaining days. Even if you did...
How to make your brand more sustainable
Recent marketing research has shown that many customers today are willing to spend more money for a lower environmental impact. This statement reflects a...
Economic Development Due to Sydney Spring Racing Carnival
According to an independent economic impact assessment of last year's Sydney Spring Carnival month, it denotes that it's time to invest in commercial property...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
Beginner’s guide to investment in Europe
Investment is allocating one’s money in the hope to receive some benefit in the future. The benefit earned from an investment is known as...
Payroll in Turkey | Azkan Group – Umbrella Company
How to Develop your Business in Turkey?
Many international companies seek expansion through the Turkish market. Conveniently situated at the crossroads between the East and...
Role of digital banking in the banking industry
Digital banking has evolved in a big way. Digital banking is also known as online banking or internet banking. If a bank offers online...
Keep your business and your employees running smoothly
One of the most difficult and confusing parts of running a business is the management of your employees. Keeping track of payrolls, time off,...
Overcoming The Skills Shortage
Global BPO’s shared services can help your business beat the shortage
We’ve all had enough of shortages lately. The problem started with supermarket shelves, more...
How to improve employee retention and engagement
As a business, your employees are crucial to your success. If they’re satisfied, they’ll be much more productive, more loyal to the company and...
Marketing for coworking spaces getting leads, guaranteed
The number of self-employed workers and the
entire remote working community have been growing steadily with no sign of
slowing down this massive revolution. And the...
Best LinkedIn automation tools
Despite the fact that LinkedIn comprehends the estimation of their stage for social selling, there still aren't sufficient tools. Official LinkedIn apparatuses appear they...
Top 3 tips to boost your youtube channel in 2020
This year has been a lot of things - many of them not easy but the silver lining seems to be that so many...
How to Choose the Best Renewable Electricity Source Supplier for Your School
Is your learning institution looking to embrace renewable electricity? If this has been on your radar for a while, you have to the right...
Can games form part of your TEFL lesson plans?
Learning should be fun and any TEFL course will supply you with different techniques for the classroom to help you impart knowledge and motivate...
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
Why UK Casinos Offer Bonuses to Attract New Customers
With the global gaming market due to being worth around $300 billion by 2025 the percentage of how much the industry as a whole...
How to Gamble on CSGO Gambling Sites in 2023?
CSGO is one of the most popular first-person shooters, with its working economy based on skins, agents, and other cosmetics. Since they have accumulated...
Know the career opportunities in the eSports business
With the rapid
development of the video gaming industry, a new tidal wave of exceptional
career opportunities has taken birth. Now there are limitless possibilities for
career...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Press Start to Game Therapy: Escape Stress with these Top 5 Cozy Mobile Picks
A lot of stigma about mobile phone usage circulates throughout the internet landscape. However, it can be an effective tool for calming your mind...
Exploring Medical Options: A Look into Innovative Approaches to Weight Management
The modern world is witnessing a seismic shift in the approaches to weight management, incorporating innovative technologies and novel medical treatments that offer hope....
Philanthropic gifts Advancing the healthcare industry
Sometimes it can feel like every time you turn on the TV, scroll through the news, or check your emails. You are bombarded with...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
How are financial crimes detected?
Financial crime is a global industry valued at many trillions of dollars each year. It is considered a white-collar crime, committed by employees, directors...
An in depth beginners guide on borrowing money
As a first time borrower, the entire exercise may seem somewhat intimidating and complicated. While the process is simple to understand, the ramifications are...
How Tech Makes it Easier To Apply for Financial Products
Millions of people around the world are becoming able to use financial products that they previously did not have access to. These include savings...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
Honda Jazz’s new hybrid model to release
Are you all ready for the all-new Honda Jazz Model? It is most likely to be available for the public of the UK later...
Benefits Of LVT Flooring
Luxury Vinyl Tile is a popular and affordable flooring formed from multiple layers. They are best suited for the bathrooms and kitchens as they...
Pro Tips to Help Clean Your Carpet
Despite a lot of flooring options available for the homeowners such as bamboo, tile, laminate, stone- carpet is still popular. One of the reasons...
UpperKey: Your Partner in London Property Investment
A job might pay you well, but if you want to earn some passive income, property investment is an amazing idea. You can invest...
How to make a featured online hotel booking website
The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
Here’s why tech is so important in the world of business
Technology has a very important impact on business operations. It doesn’t matter how big your enterprise is because technology has benefits which are tangible...
How Artificial Intelligence Evolves In the Modern World
Artificial intelligence is everywhere. We use it every single day and most of us don't even realize it. To define it simply, artificial intelligence,...
Reasons a company might need custom software development
There are certain situations where off-the-shelf software isn’t going to work for a business. Yes, it might be faster and easier to use something...
Direct Mail Compliance: Navigating GDPR, CAN-SPAM, and Other Regulations
In the landscape of marketing and data privacy, understanding and adhering to regulations is crucial for businesses engaged in direct mail campaigns. GDPR, CAN-SPAM,...
5 Ways microgrids and blockchain will disrupt the energy sector
In the last five years, the energy sector has been shaken by many “disruptive” technologies: distributed renewable energy, smart grids, energy storage, and fuel...
Is CFD Trader Scam or Real? Read Our Review
The popularity of online CFD trading has seen a massive spike in recent times. CFD Trader is a great choice if you are a...
Binance Coin (BNB)
What is Binance?
Binance is the Cayman Islands domiciled crypto exchange platform. That was founded in 2017 to provide a trading platform for different currencies....
Genuine photography in a technological age
In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...