The business benefits of diversity (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The importance of cause related marketing
This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...
Creating value through the marketing mix
In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...
Meeting business needs through workforce planning
Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Continuous improvement as a business strategy
The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
Helping individuals and companies that are in financial difficulties
Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...
Delivering the mission statement
The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs.
Its mission is to formulate and deliver foreign policy and...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Our business theory pages cover all the topics you need to know in business.
Covering the costs of a new product
Costing is an important aspect of production because:
By knowing how much it costs to produce an item or to carry out an activity it...
Management structure and organisation
Managers are people who steer an organisation towards meeting its' business objectives. Management has been described as: 'the process of planning, organising, leading and...
SLEPT analysis
Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment. This takes the form of a SLEPTÂ analysis,...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How technology is allowing businesses to keep delivering during this crisis
Crises are inevitable in business. Whether it’s natural disasters, geopolitical situations that prevent or forbid delivery of products suddenly, or a pandemic like the...
What Are Affordable Ways to Manage Your Business Logistics
Starting your own business can be incredibly rewarding and profitable. As a business owner, you will find that there are numerous activities you have...
4 eCommerce business tips to improve your business
If you want to start an e-commerce business, it is not as easy as you might think. Also, if you are running a thriving...
The First-Time Entrepreneur: How to Stay Sharp
There is no denying that running a business can be a challenge no matter your chosen industry. When dealing with any competitive business landscape,...
4 innovative ways to grow your franchise business
Most entrepreneurs dream of expanding their business exponentially, but this can often take a great deal of time, hard work and, of course, a...
Habits of successful vaping businesses
The vaping industry has experienced an enormous boom in popularity in recent years. It’s less an addiction and more hobby with an artistic twist,...
How Does Protecting Employees Affect the Success of a Business?
Over the years, employee protection laws have seen several amendments. Most of these laws advocate for the fair treatment of employees and the protection...
Horse racing worth €1.8bn Irelands economy
Horse racing is big business. In the United Kingdom and United States, the biggest horse races each year bring in millions of pounds. The...
Diesel Complaint Lawyers Send UK Government Legal Complaint
The hot topic stirring the conversation in environmental circles and causing a stir among diesel vehicle owners is the recent legal complaint filed against...
Know how to become a successful trader in Forex
The global forex market is one of the biggest financial markets in the world. It has become a favourite place of foreign-exchange traders to...
Britain to take lead in the Forex trading game
Britain is one of the world-leaders in foreign currency trading. The country’s advancement in trading foreign currencies took place shortly after the decision to...
Trade market efficient way
The financial market has been always around and the market participants get the maximum from it. There are traders in the United Kingdom who...
Critical steps that will help you build a successful business
It would be lovely to unlock a genius formula that turned businesses successful overnight. However, the reality is that most successes are thanks to...
Why and how to implement an employee management system
Employee management system is a must if you
want to run a business consisting of working employees. However, implementing
this system can become a difficult task...
Reasons why employee retention is so important
Talent is an organisation’s biggest asset. For companies operating in a competitive market, people are their biggest competitive advantage. Building a strong team of...
The 3 Essential Components of a Strong Marketing Strategy
Image source: Unsplash
Without a solid marketing strategy, you’d be hard-pressed to meet your marketing goals.
After all, your marketing strategy provides the framework you need...
Are You In-Tune With Your Customers?
You might think you know your customers and their needs, but if you aren’t getting your insights straight from the source, it’s possible that...
JetBlue’s Marketing Strategies: How did one airline soar above the rest?
JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...
Here’s why you should learn a new language now
Having a second or even a third language in your toolbox of skills is going to be so beneficial for you. It can help...
Business degree can help entrepreneurs
Whether you’re planning to study for a mainstream business degree or you have your eye on a master of business administration degree, the question...
Free plagiarism checkers for teachers are they reliable
The biggest worry for teachers today is if students are indulging in plagiarism. Thanks to the internet, the way students find and relate information...
How To Set Up An Online Bingo Whitelabel
When it comes to online bingo, it has to be said that this is an industry currently experiencing an unprecedented amount of growth. Players...
Why some casinos give bonuses for Cryptocurrency users
When it comes to
online gambling, the use of cryptocurrency has many advantages as compared to
using real currency. Firstly, it ensures that the players transact...
The Most Trustworthy Casinos
When it comes to choosing an online casino, every gambler considers its reputation and importance. Winning a large sum of money is possible, but...
OSRS Best Weapons to Obtain
The most useful or strongest weapons
Any adventurer worth their salt won’t leave home without a weapon. The world is filled with both wonders and...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
How CBD Gummies Make You Sleep Like a Baby?
Image source: https://unsplash.com/photos/kHHwYNA1lnM
Cannabidiol, or simply CDB, has become one of the most famous compounds out there. Almost everyone knows that it’s derived from industrial...
What Does the Future Hold for CBD Wellness Products?
When it comes to novelty wellness products with plenty of potential health benefits that are somehow walking the walk, cannabidiol (CBD) products would be...
THC-free Oil: review and guide
Cannabis is a product that is in high demand due to its legality in many states. Two key ingredients are accountable for the effects...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
How to sell Chinese antiques fast
Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
Why is currency the best investment?
Each broker is probably going to refer to various benefits in foreign exchange, and there's a ton of data out there pertaining to this...
Retirement planning in the 21st century: strategies to secure your future
Retirement planning has truly evolved over the years, and now more than ever, there’s a wide variety of ways you can receive guidance for...
Debt is not a money problem
Debt is a very serious problem that impacts millions of Americans. While many people understand this firsthand, they do not completely understand debt as...
How To Score The Best Car Loan
Who doesn’t want to get the best car loan interest rate? But how do you do it? Some simple tips can help you save...
Factors to consider when importing or exporting a vehicle to another state or country the pros and cons of both
Thousands of U.S. families move outside the U.S. each year. In most cases, other states or countries allow private vehicles (POVs) to be shipped...
Buying a Used Car: Should You Walk Away from an Extended Warranty?
So, you are looking for a used car. That’s a good idea to save money on upfront investment. But a used car often comes...
Maximizing Your Rental Property’s Potential
When it comes to being a landlord, one of the key factors in ensuring a successful and profitable venture is maximizing your rental property's...
Global Warming’s After-Effects on Real Estate
Wildfires in California have gone out of control this summer, and this can’t be ignored anymore, or taken as a one-off phenomenon: After all,...
Getting Older in Today’s World: Gadgets and Fixtures That Make It Easier on Seniors
Ageing is natural, but it comes with its own set of challenges. As we get older, our bodies go through changes that can make...
6 vacation rental business tips for 2020
There has been a substantial increase in the peer to peer vacation rental industry in the past few years with many people using their...
6 Ways to pick the perfect type of Awning
When you plan to get a new house or upgrade an old home with some renovation and changes, you can think about installing an...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Future Proof Your Enterprise with Digital Transformation
Embracing the latest technologies and methodologies is key for improved business operations and end-user value. It can help your business evolve and develop on...
Compelling reasons to outsource your IT support
Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...
What are a VDR and its uses?
An investor's due diligence is just as crucial as any transaction, and the best online database makes the whole process simpler. Knowing if a...
Learn about several interesting uses of lanyards
These days, so many of us have bits and pieces of equipment we need to keep on us for constant use and we often...
What makes Huawei GT2 a Special Smart Watch
Are you interested in smart watches? If you are, that case, these days, there are multiple different options that are available. However, if you're...
Are you sick of losing your work all the time? go Google
Living in the second decade of the 21st
century, we don’t have flying cars, but we should at least have a method in
which we can...
What cryptocurrencies are only listed on Binance
At
present, the digital market is full of various kinds of trading platforms, each
presenting different types of services and benefits. Among all these options
available, both...
Online Bitcoin loophole trading software to make money
Bitcoin loophole is one of the world’s famous and most inspiring feature automatic trading software the program which operates its own algorithm to manipulate...
Investing in Cryptocurrency with YuanPay Team
One of the different types of investment options today is to invest in cryptocurrency. In fact, you will always hear about the crypto market...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
Expert tips to launching a successful mobile app
If you are considering dipping your toe into the world-wide-web of mobile apps, you should probably read this before you call a developer. The...
Top 10 SaaS services build business website
Looking for a business website designer? Well, all the good website creators charge a lot, while the cheaper services do not meet your standards....
Five vital steps setting eStore using WordPress
When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...