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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Discovering customer needs through research

Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...

Launching a new product range

Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’...

Re-focussing a company’s culture and marketing mix

Changing the culture at Argos A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...

Building a better workplace through motivation

People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...

Meeting business needs through training and development

ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...

Motivational theory in practice at Tesco

Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....

Assessing a major infrastructure project

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Interpreting and understanding accounts

How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...

Coffee the supply chain

Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...

Creating a New Transport System for a Modern City

Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....

Planning for quality and productivity

Nissan Motor Manufacturing UK Limited (NMUK) is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of...

Developing ethical business strategies

CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...

The role of stakeholders

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Engaging stakeholders in a business

Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...

Competing in a highly regulated environment

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

Providing support through the stages of the business cycle

Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...

Using technology to improve economies

Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Developing and implementing a strategic approach to ethics

Ethics and business aims Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...

Planning and the business cycle

Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....

Building brand equity at Heinz

Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...

Our business theory pages cover all the topics you need to know in business.

Investigating methods of making and receiving payments

There are a number of ways that businesses and individuals can make payments to others. Typical methods of making payments include cheque payments and...

Financial records and documents

Accounting involves the creation of financial records of business transactions, flows of finance, the process of creating wealth in an organisation, and the financial...

Employee participation

Employee participation is the process whereby employees are involved in decision making processes, rather than simply acting on orders. Employee participation is part of...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

5 Tips to Maximize Converting Line Productivity

Converting lines are where company workers modify material that a supplier produces for them. This can be very simple, such as cutting a piece...

E-commerce Product Photo Editing Services: A Guide for Businesses

In today's digital world, first impressions are everything. And when it comes to e-commerce, that means your product photos need to be top-notch. That's where...

How to choose and buy used food processing machinery

For a person in the food processing industry, finding the right kind of equipment to buy can take a lot of time. One may...

6 Tips on getting perfect business name ideas

When you decide to start running a business, you want to come up with the perfect, catchy name that will grab people’s attention and...

Five Tips For Starting a Small Business

Figure 1 Starting a new small business can be incredibly exciting If the last few years have proved anything, it is that the possibility of...

7 Important Things To Prepare For Running A Business

Once you submit a few forms, receive the required licenses or permits, and offer a legit service and product, you can consider yourself a business owner. That...

The importance of language to your business

Speaking more than one language and being able to communicate with others on a more personal level can do wonders for your business, reputation...

Importance of Translation in Multicultural Society to Build Effective Relationships

One of the important aspects of a multicultural society is coexistence. People must get ideas from people from near and far. After all, all people...

How learning Arabic can boost your career

As the Middle East becomes a more prominent player in world politics and commerce, there's been a rise in the demand for people with Arabic Language...

M1 Provides Smart and Easy Investing for Beginners

Do you think about making investments, but you don’t know where to start? Maybe you’re tired of getting low returns on your savings account, but...

Peer to peer lending advantages and disadvantages

One of the fast-growing and popular investment channels in the UK is peer-to-peer (p2p) lending. Every year thousands of individuals lend money using peer-to-peer...

What are the advantages of order flow trading?

Many people claim that they understand the concept of order flows trading but in reality, only a few of them understand the concept completely....

5 Benefits of Hanging Wall Art in Your Workplace

Wondering how to improve your office design? Hanging wall art in your workplace is a great idea if you want to bring in a...

How to adapt your business for disabled employees

Life can be challenging in the workplace for those with disabilities, so making sure your office or working environment is adapted is crucial. Over...

The Impact of Gift Cards on Employee Satisfaction in the UK

Employers are always on the lookout for effective ways to boost employee satisfaction. One such method gaining popularity is the use of gift cards....

Why content writers are critical to your marketing team

When budgets are tight, content is one of the first things to get cut. It's easy to write content, isn't it? The answer is...

How to Generate Leads for Your Business: B2B Lead Generation Models

To come out on top of the marketplace, every B2B business is in need of effective leads. You require a particular strategy to enlarge...

Email marketing best practices to follow in 2020

Email may look an inert channel where changes don’t hurry up to penetrate. But don’t get mistaken by this seeming lethargy – marketing trends...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

The Importance Of An Excellent Academic Education To Improving As A Writer

Being a writer or author requires a lot of dedication. Whether you are a writer and journalist for a paper or news network, or...

Things to consider if you’re thinking about graduate school

Thinking about going to graduate school? Some people plan to go to graduate school after college, while others decide to get a master's degree after...

Great reasons to invest in a high school diploma

Are you looking for a website where you can buy a high school diploma? If yes, it is because you are probably willing to spend...

UEFA Champions League – Group Stage’s Matchday 4 Predictions

UEFA Champions League matches are a good shot for making some betting cash. Usually, bookmakers offer better odds for European nights than for other...

The introduction & impact of gamstop

Those who like to gamble regularly will know all too well what Gamstop is but for those who don’t find themselves partaking in mobile...

Five ways sports betting is a win for American business

Gambling sometimes gets bad press, and sometimes it deserves it. It will always be a touchy subject for some people and some campaign groups because when...

Path of Exile Crafting Tips

Get started with crafting In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...

How Augmented Reality Can Empower Mobile App Development

The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...

How online gaming developers can reach a wider audience

The online gaming sector represents one of the largest and most lucrative digital industries in existence. Large firms such as Betway attract millions of...

The role of hand held infrared thermometers in pandemic containing

The world sees pandemics and endemics from time to time, and with that comes more measures being put in place to ensure they are...

Refillable Vapes are the Next Step for Vapers Leaving Disposables Behind

There was an 18-fold increase in the percentage of vapers who used disposables from January 2021 to April 2022, rising from 1.2% to 22.2%...

Healthcare Software Development Diminishing Challenges for Software Developers

The healthcare solutions market isn’t an impenetrable sector. There’s an increased demand for digitized and automated solutions paired with accuracy and efficiency. There are...

Is technology spoiling sport

There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...

The Benefits of Personalised Cards

Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...

4 Colors and Prints for Spring Styles

As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....

How to Easily Find a Suitable Credit Card for Yourself

A credit card is a convenient tool to manage your expenses and set your monthly budget. Since there are a lot of options to...

Advantages of Buying Diamonds in 2020

The diamonds you own give you an attitude you never discovered on your own. It let's you reveal a stunner in you, while you...

A step by step guide to sending money abroad

When you want to send money abroad, there are all sorts of paperwork and regulations you will need to consider. We know money transfers...

Top questions to ask when purchasing an auto insurance

Purchasing the right auto and non-owner auto insurance is important. However, getting it right isn’t easy. Plus, there are numerous insurance policies on the...

Top Methods of Vehicle Security

Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...

What do I need to rent a car in Dubai?

Dubai is one of the most popular cities in the world. Located in the United Arabs Emirates in the far way Middle East, Dubai...

5 Things You Should Know Before Buying a House in Europe

Navigating the complex world of real estate can be a daunting task, especially when you plan to buy a property outside of your home...

Moss Benefits for The Environment

Moss is a bio-indicator-type plant that cleans the air, reduces airborne pollutants, and improves oval soil composition. It is used in many environmental projects for...

Top places to live in North London

The North London part is one of the most interesting parts of Britain’s capital. Located with a view on Thames River, the northern part...

Florida is Ground Zero for the Future of Spaceflight

A new era of spaceflight is upon us.  The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...

The Best Places to Visit Near Victoria Station

Victoria London is one of the most fascinating locations in the Royal center of the UK. It is a gem housed in one of...

How to Claim Compensation For a Cancelled Flight

Flight cancellation is not something anyone looks forward to, as it tends to disrupt travel plans and could affect your connecting flights. Despite how...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Things we enjoy today that would have been too much 50 years ago

If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...

Automating your business is easier than you think

When you run a small business, it’s easy to get so caught up in the manual, mundane tasks that you no longer experience the...

How doing business is changing in the digital age

The digital age of business carries possibilities, opportunities and challenges that promise to transform everything about how, why and when humans work. All the technologies being produced,...

How Artificial Intelligence is Shaping Marketing

The first version of the internet was pretty boring. You could only read and write and nothing more. But the second version, called Web2,...

Medical Billing Software Requirements and Benefits

For years, time-consuming and error-prone operations have hindered workflow efficiency. These tasks include sorting through mountains of paper, locating physical record files necessary for...

The most popular programs for business

Here is a listing of some of the most widely paid business programs. Every one of these programs helps to control the business procedures...

Making Bitcoin More Environmentally Friendly

One criticism that has been thrown at cryptocurrency - and Bitcoin, in particular, is the effect that it has on the environment. However, there...

Top 5 Places to Exchange Crypto Anonymously

KYC and AML rules are meant to prevent the inflow of illegal funds into the legal monetary system. Yet, overregulation conflicts with the main...

5 Ways microgrids and blockchain will disrupt the energy sector

In the last five years, the energy sector has been shaken by many “disruptive” technologies: distributed renewable energy, smart grids, energy storage, and fuel...

Top 10 List for Software Mobile App Development

Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....

The greatest apps to help you with financial planning

Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...

Mobile App Dev Lifecycle: Explained in Plain English

We’ve got an app for everything.  To get food home delivered.  Or ferry us to the restaurant.  Then to pay for the food.  And then another one to...

Not a maybe but a must reasons every business should have a website

It's surprising how many business owners still don't recognize the importance of having an engaging website. Those same business owners may use the internet...

Tips for building a WordPress website

Having a website is a necessity in our current economic paradigm - you need it to communicate with clients, you need it to build...

How to Build a Marketplace With WordPress

Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...

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