UNISON A3 ePoster Edition 16 "Using promotion to campaign for public services" 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The Marketing Mix in the food industry
McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...
Who dares wins success through intelligent risk
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
Recruiting selecting and training for success
The importance of recruitment
For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
On-line shopping: the Dixons experience
Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...
A customer centred approach to providing insurance
One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...
Planning and the business cycle
Land Securities is the UK's leading property company. It is quoted on the London Stock Exchange and is a member of the FTSE 100....
Competitive advantage through sustainable product development in construction
Understanding the external environment
Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating and launching a new product range
When consumers decide to buy something, they not only want to know what they are buying, they also want to be confident of having...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
Using planning analysts at the centre of brand development
In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...
Our business theory pages cover all the topics you need to know in business.
Legal protection for customers
Consumer protection is the process of defending consumers against unscrupulous practices by producers and sellers. Over time, case law in this country has developed...
How businesses are affected by international competitors
In the modern world, businesses are increasingly affected by the actions of international competitors as a result of the globalisation process. Globalisation occurs because...
Roles of people in organisations
Directors, Managers and Supervisors all have responsibilities in the workplace as do grass root operatives. Directors are individuals with a legal responsibility to the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Hassle free office move solving productivity problems during office relocation
Millions of employees lie to their bosses about
taking leave when they are stressed. The taboo around stress is such that
people fail to admit the...
How to keep business data secure when transitioning to a new office
It is very exciting moving into a new office because it often means that your business is expanding or moving up in class to...
How Call Center Outsourcing Optimizes Operational Efficiency in the Insurance Industry
The insurance industry is evolving through call center outsourcing. This strategy reshapes customer service and operations, moving away from traditional practices. By partnering with...
Why consulting is important?
Legal, financial, and investment-related consulting services involve offering guidance to business leaders, managers, and corporations on various challenges. Major consulting agencies like CT Group are using...
7 tips on how to choose the best business plan services
Business plan consultancy firms are often seen as a blessing to many entrepreneurs who are facing challenges in the vicious business world for creating...
Proper popcorn’s top 4 money management tips for food business startups
Running a restaurant startup can be a bit tricky for many entrepreneurs. Managing your finances can also prove challenging, posing another risk to your...
The moments that made the brexit stalemate
Businesses everywhere are desperate for some certainty when it comes to the UK’s future relationship with the European Union. Yet, right now we’re in...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
How The Environment Can Have An Impact On Your Business
A topic of conversation which has dominated the news, especially in recent years, has been the subject of climate change. There is a rising...
3 best stocks that you could invest in for long term
There are thousands of publicly traded companies out there. How do you choose which stock to buy?
Investors looking at the long-term horizon are positioned...
Tips for Small Business Owners Concerning Health Insurance
As a small business owner, you have a lot on your plate. You're responsible for keeping your business running smoothly, meeting deadlines, and making...
Role of digital banking in the banking industry
Digital banking has evolved in a big way. Digital banking is also known as online banking or internet banking. If a bank offers online...
8 best methods companies help employees keep work life balanced
Everyone is aware these days that it
is a must to maintain balance. Whether you are working individually or whether
you are working with a company,...
4 Key Advantages of Hiring an Agile Coach for Your Company
Every year, hundreds of thousands of businesses lose billions of dollars due to a lack of efficiency, and bad innovation and development procedures continue...
Business Podcasts – which ones are the best and how can they help you?
In today’s busy world, a lot of people like to do things on the go. A podcast is perfect for this: all we need...
3 Ways Strategic Content Marketing Can Benefit Your Business
Content marketing is a strategy to create useful and relevant online content to attract and build an audience. It allows you to get more...
Buy Instagram Followers from Goldstar Social and experience the Best
Instagram is one of the most famous social media platforms for today’s generation. People widely using it for personal and business purpose. People uploads...
10 Steps to Create the Perfect Instagram Post
How to make the ideal Instagram post?
Here are ten extraordinary strides for you to begin utilizing so you can produce an incredible post each...
How to Get the Most Out of Your College Internship
In the bustle of this ever-changing world, scoring an internship is like striking gold. It's like getting a backstage pass to the real deal...
Tips for homework assignment success
Does the only thought about the need to complete a paper spoil your mood? Doing homework is essential whether you like it or not....
How to find assignment help experts for your essay
More and more students are looking for assignment help from professional writers.
Why?
College life isn’t as glamorous as many of us are used to perceive...
How Gambling Market Changed in the Last Year
It is incredible how the turn of events last year resulted in a massive change in the way of life as we knew it....
The evolution of Slots: From classic to modern games
Slots are one of the most famous casino games to play and are loved by many, but their progression within the industry is really...
What Do You Know About the Best Ethereum Casino in the UK?
For the last 10 years, the cryptocurrency market has been evolving, with new concepts and technology being used regularly. At that time, Ethereum has...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
How much can HGH replacement cost monthly in the USA
When you are looking at HGH replacement, you must consider the costs involved. You need to consider how the process works, how much you...
3 Ways That CBD Improves Your Skin’s Health
Cannabidiol (CBD) has become very popular over the past few years, and it has been found to benefit the skin in numerous ways. This...
Time to tidy up: Keeping a sterile and clean workplace
Image Source
There is no denying that we are all troubled with rigorously observing the cleanliness of our environment. On top of all, personal hygiene...
Sparkle and Shine with The Secret to Radiant Wedding Dresses Revealed
The one thing that grabs the utmost attention in a wedding destination is the wedding dresses of the bride and groom. The radiant wedding...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
Loans explained
Increasingly, people are turning to loan providers to help them out of a rough patch in their life, or to help them start a...
Discover if you are eligible to claim tax back for washing your uniform
When your employer requires you to wear a uniform to perform your job, then it is okay to claim any cost including washing the...
Europe. Treasury Bonds, Bills and Notes: What They Are and How to Buy
Deciding on what to invest in is a time-consuming and challenging process but pays off when you don't neglect funding your retirement. A ready-to-learn...
How will the future of cars change the way you get around
The advancements in automotive technology in recent years have changed the game in terms of driving cars. From self-driving vehicles to innovative dashboard technologies...
Road Crashes Can Happen Anywhere: Here’s How To Prepare
No human being ever expects to be a part of a collision on the road. Even though nothing can truly make you prepared for...
Choosing Painted Bumpers: Benefits And Factors To Consider
Today, many car owners buy pre-painted front bumpers. It's a more convenient option because of its time-saving properties. This article focuses on the most...
5 Facts about MDF
MDF or medium density fibreboard is one type of engineering product. This is a wood product but this product is made by breaking hardwood...
How to Choose Design for Bathroom
Sometimes, choosing decor and bathroom fixtures can be a daunting process. Choosing a bath, shower, and even carpet of high-quality and with nice decor...
7 Business ideas to make money when buying land
The current real estate market in Pakistan offers great opportunities to acquire land at low prices and in privileged locations.
Faced with the possibility of...
How to prepare for a successful but fun business trip
Depending on what job you have, you may be
required to travel on business from time to time. While some people love the
opportunity to get...
Why People Invest in a Citizenship by Investment Program
Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...
Dubai marina the hotspot to refresh and rejuvenate
We all live in a
constant circle of waking up, going to work, coming back, sleeping, and
following the same cycle the following day. After a...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
How in-memory technologies transform business
In recent years, most companies have undergone a digital transformation due, in some part, to its apparent benefits, but also due to necessity. Digital...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
3 in demand jobs due to artificial intelligence (AI)
In last year’s World Economic Forum (WEF) Annual Meeting, one of the major themes that emerged from the discussions was the future of work....
Reasons a company might need custom software development
There are certain situations where off-the-shelf software isn’t going to work for a business. Yes, it might be faster and easier to use something...
Why is a virtual data room imperative for your business?
Digital security is an integral part of every organization these days. However, there are still many companies that are targeted by hackers and criminals...
Why your business should host a Bitcoin ATM
The exchange of cash for goods and services is becoming “old school” as people rarely commute with stacks of cash in their pockets anymore....
All you need to know about Cryptocurrency trading to start right now
Knowledge is Money when used at the right moment. This saying is undoubted because nowadays you should gain and master some special knowledge and...
How Cryptocurrencies can be the future of many online businesses and industries
In 2009,
Bitcoin was created by a group of people under the name Satoshi Nakamoto. It’s
really unknown whether this alias is for a group of...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...