Leading innovation in world healthcare (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Segmentation
Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
Implementing quality systems
A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
A customer centred approach to providing insurance
One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...
Decision making in an uncertain world
Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Strategy and the environment
Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...
Providing means of payment for today and for the future
In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...
Strategy in action healthy schools
Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...
Our business theory pages cover all the topics you need to know in business.
Production specialisation and division of labour
Specialisation is a key feature of complex industrial societies like our own. It takes place at a number of levels:
the division of labour
specialisation of...
Responsible production
Responsible production involves the production of goods and services in an ethical way which involves the minimisation of waste and pollution.
In the past...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Why The B.O.T model is an important key for the Best Offshore Development
With the fast-evolving international marketplace, many companies in Western countries are considering establishing business operations overseas to get the best offshore development team. Offshore...
WMS system: warehouse management in the real-time
Strong competition in the market places demands on the high level of logistics services for warehouse companies. Nowadays, the competent organization of logistics and...
5 Fantastic design tips for your office space
When you’re running a business it’s easy to forget about things like your office decor.
However, your office is the beating heart of your brand...
How to Start a Production House That Thrives
No matter if you’re a filmmaker who decided to be his boss. Or an entrepreneur who chose this line of work to dedicate himself...
5 Ways to print invitations in an Eco-friendly manner for growing business
Is your birthday getting near? Or some other occasions for which you need to send out messages? But amidst so much pollution and destruction...
Funding Opportunities For Startups
A startup is not only a business. It's a dream project. Each year, entrepreneurs around the world begin their startups with a lot of...
Trailblazing failures of the dot com bubble
In economics, a “bubble” describes a period of rapid growth, which is followed by a dramatic period of loss. And in the late 1990s,...
6 Essential Contracts for Every Kind of Business
Have you ever wondered what kind of legal contracts are required to get your small business started? Well, you might be surprised how few...
Manage your law firm’s phone system from anywhere using VoIP
Since 2005, VoIP has been a widely used word in the telecom industry. VoIP (Voice over Internet Protocol) as an advanced telecom service allows...
Tips to keep your business costs low
When you are running a small business, every little penny really does count. This is why it is incredibly important that you regularly look...
Tips to improve your trading performance
You trade with the strategies, the trading platform, your routine, your way of practice and other things. These are all your trading tools that...
Why Crude Oil Trading is Popular
Oil trading is the business of buying and selling oil to generate a profit. There are a variety of ways to partake in oil...
Key Ways to Handle Poor Workplace Performance in Your Firm
It’s not something that any of us like to face or have to deal with, but unfortunately, poor workplace performance does occur. Have you...
3 ways to gain leadership skills and climb the career ladder
Are you a leader or a follower in the workplace?
Do you set trends, lead projects and organise activities? Do you possess first-rate communication skills,...
The Secrets to Keeping Remote Workers Engaged
It’s all too easy for remote workers to feel forgotten about. For instance, while physical colleagues might enjoy an informal drink with each other...
Best Tips To Market Your Youtube Channel
Videos content is the new trend these days, so what could be a better place to be watching video content other than YouTube itself?...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
5 Ways to make your email marketing content social sharing worthy
Email is now an essential aspect of content marketing. Everything from newsletters to customer spotlights, email has been resuscitated from the dead and has...
Writing tips on assignment narrative essay
Actually narrative essays are on the list of basic essays and students exactly have to be familiar with some these are hardest to write...
The best useful website for students to solve all problems? we have one!
Students life is
full of event and emotions. Sometimes education is not at the top positions in
your list. We aren't judging you here we are...
Learning Business English on the Maltese Islands
Proficiency in English is one crucial skill that a lot of people need as part of their training to become a global citizen. A...
The Evolution of Gambling: From Ancient Times to Online Casinos
Gambling has existed since the start of humanity, emerging as diverse games of luck and chance competitions. At the beginning of its journey, gambling...
Are You Playing in a Legitimate UK Online Casino?
The United Kingdom's gambling market is one of the best-regulated and safest places for gamblers worldwide. Its Gambling Commission handles the licensing and evaluation...
South Korea could raise the age for casino entry
Korea has become a hot spot for gambling with many players across the country. To support these individuals, the country has developed many powerful...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
In the Minds of Masters: Exploring Insights from Top Solitaire Players
Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...
How to survive the COVID-19 lockdown?
The necessity to isolate yourself due to the coronavirus pandemic has become a tough challenge for many. But do not give in to your...
What Is the Importance of Recombinant Proteins in the Human Body
Proteins are the primary component of a biological system, responsible for completing numerous biological processes such as proliferation, cell growth, intercellular communication, gene expression,...
Top 3 makeup trends in 2020
It
isn’t easy knowing which trends are here to stay and which are just a passing
fad. If you are looking for the hottest trends for...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
How to know if your pet needs a dog brace
As a dog owner, you want to do everything you can to take care of your four-legged friend. Part of doing that can sometimes...
Tax System in the UK and 25000 after tax in the UK
Life in the UK isn’t simple when it comes to coping up with daily life expenditures. People working at lower wages have to worry...
5 Ways To Fund a Savings Account
Have you planned to create a budget or start an emergency savings account but never found the time? Do you tell yourself that you...
All you need to know about online personal loans; types, advantages, disadvantages and more
Any personal loan is issued much faster online than from a regular bank. Some companies promise to give a secured loan on the day...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
Five Misconceptions Clarified About ALPR Cameras
ALPR (Automatic License Plate Recognition) cameras are becoming more common in many parts of the world, especially in more populated areas. Like many forms...
How to build a successful business in the construction industry
For any company to thrive and grow, it needs routine maintenance, upkeep, and on occasion, renovation work. And if you’re running a construction business,...
Top tips for finding home improvement leads for your company
Article supported by Wallboss UK
Running a profitable business is not an easy thing. You need a constant flow of home improvement leads to make...
How property owners can benefit from using professional cleaning services
Cleanliness is something that only attracts attention, but it is something that most people desire. Don’t you think that you deserve to work in...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Digital and sustainability: this is how medium-sized businesses are changing
The digital change: opportunity and challenge
Whether in everyday life or business, digitization and sustainability are becoming more and more relevant. And companies can no...
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
6 Fantastic Benefits of Effective IT Support
Businesses need to function like well-oiled machines if they want to thrive. As long as everything is working effectively and efficiently, success is often...
How to Choose the Ultimate Document Capture and Scanner in 2023
Say Goodbye to Messy Paperwork Forever!
Document capture and scanning have become important tools for businesses and individuals alike as digitalization has grown. Choosing the...
Review of internet browsers for Windows 10
The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...
Why is a virtual data room imperative for your business?
Digital security is an integral part of every organization these days. However, there are still many companies that are targeted by hackers and criminals...
Strategies to market new age businesses
The term Blockchain is hardly a decade old. Yet, according to some reports, the industry is expected to cross $55 billion in revenues by...
Myths and truths about Bitcoin
For many years, efforts have been made to implement electronic money, which can be exchanged directly between its users, without the mediation of a...
Learn about the credibility of Cryptocurrency business
Cryptocurrency is on its way to success since its inception into the digital world. This is an online currency that has the potential of...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Genuine photography in a technological age
In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the...
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...