Growth through investment (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Targeting a market segment
In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
Strategy competitive advantage and the promotional mix
Mission and market
A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Operating an effective Safety, Health and Environmental Policy
Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
Entrepreneurship in engineering
In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...
Growth through investment
Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
Whitbread in the community
All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Using stakeholder partnerships to maintain success and secure the future
NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...
Staying ahead in a competitive environment
For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...
Our business theory pages cover all the topics you need to know in business.
Primary secondary and tertiary activity
Business activity can be conveniently divided up into:
Extractive (primary)
Manufacturing (secondary)
Services (tertiary).
Extractive industries like farming take out things which are already provided by nature, for...
Production specialisation and division of labour
Specialisation is a key feature of complex industrial societies like our own. It takes place at a number of levels:
the division of labour
specialisation of...
Business expansion
Business expansion presents potential benefits and drawbacks, some owners are even unwilling to take the risk of growing a business, instead deciding to stay small....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
7 Ways to Use Voucher Codes & Coupons to Generate More Sales
Image source: Unsplash.com
Most shoppers are always looking for discounts when shopping online. Retailers also understand this and add coupons and vouchers in their marketing...
How technology plays a key role in the manufacturing industry
Some could argue that without technology, manufacturing wouldn’t be what it is today. However, thanks to its continuous evolution, technology has been able to...
Website design trends that will be popular
Change is a huge part of web design. Every few months new trends become popular, while older trends start to disappear and the most...
The newbie freelancer’s getting started checklist
Are you looking for a more flexible way to work and make money? If so, embracing the gig economy and finding some freelance work...
Professionals you should consider hiring when your business grows
So, your business is growing and expanding…that’s great! And while you’re busy providing knockout services and innovative products, are you making sure that the...
Demystifying Product Research: Strategies to Find Winning Business Opportunities
In today's competitive business landscape, finding winning business opportunities requires careful product research. By understanding your target market, analyzing industry trends, and identifying gaps...
All you need to know about theft criminal charges
No one likes to be charged with a crime, regardless of how big or small the crime is, or how serious it can get....
Top green energy technologies and solutions
Energy expenses can be annoying. From heating your home and watering that beautiful lawn of yours, to gassing the car soaring energy bills can...
In the world of work, the cost varies from country to country
There are some things that every business can control but there are plenty of factors that are beyond their powers to influence. While an...
Does your business need key person insurance?
Human capital is the biggest asset any business can own, and its quality and expertise often determine its success. In some companies, a few...
Company debts short and long term effects
Not all company debt is doom and gloom; temporary reductions in funds could be due to recent investment or expansion. Similarly, lack of sales...
Top 5 States Offering Funding for IT Startups
The United States has the largest tech economy in the world, thanks to the availability of tech hardware, innovative businesses providing unique products, and...
Managing risk in employee Christmas parties
Across the UK, employee Christmas parties are an age-old tradition. If you are looking to advise a safe gift for a colleague at your...
6 Highest Paying Cities And Companies For Part-Time Jobs
Some people are content to work a traditional 9-to-5 job. Others, however, prefer the flexibility and freedom that comes with working part-time. If you're...
How to combat business downtime
Business downtime might sound like everyone gets to relax and enjoy a break but the name is very deceptive. Have you ever seen all...
Seven tips to ensure an effective remote onboarding plan
Successful remote onboarding programs go beyond simple welcome emails. You've spent a lot of time and money recruiting, hiring, and finding the right person;...
3 Essential Tips for Upgrading Your Business’ Profit Margins
There’s always room for improvement in your business strategy. So ensuring that your business has a bulletproof strategy for the changing nature of the...
What is a data broker and why use one
In the last few decades, the business landscape has undergone enormous changes.
Technology such as the internet and the increase in data-enabled devices has increased...
Benefits of using a plagiarism checker
In a world where information can be accessed from anywhere with a secure internet connection, developing research papers and articles may seem like a...
What every student ought to know about business case studies
Business
case studies are used to evaluate different skills, both transferable and
subject-based skills. And in the academic world, they mainly help students to
grow their softer...
Writing tips on assignment narrative essay
Actually narrative essays are on the list of basic essays and students exactly have to be familiar with some these are hardest to write...
The Best Slot Sites UK for Online Gaming Success
Discover the top slot sites in the UK for an exhilarating online gaming experience! From generous bonuses to a wide variety of games, find out where to play for the ultimate chance at gaming success..
Slot Games with the highest RTP
It is funny when you look back to the primal beginnings of slot machines, mainly because they weren’t capable of paying out nearly as...
The Deeper Dive: Exploring the History of Online Casinos and Their Evolution
Casino gambling has been a popular form of entertainment for centuries. From the glitz and glamour of the Las Vegas strip to the lavish...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
4 self improvement apps you can fit into a tight schedule
Everyone strives for self-improvement. But in an increasingly fast-paced world, self-reflection and contemplation feel like a luxury that those of us on a time-crunch...
Unlocking Your Brain’s Potential
You've likely heard the saying that we only use 10% of our brain's potential, and while this myth has been debunked, the truth is...
10 Tips to Grow Your Mental Health Practice
Many feel too overwhelmed or uncomfortable to seek help. As an established mental health practitioner looking for ways to expand and further develop your...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
Sparkle and Shine with The Secret to Radiant Wedding Dresses Revealed
The one thing that grabs the utmost attention in a wedding destination is the wedding dresses of the bride and groom. The radiant wedding...
Understanding No Exam Life Insurance
Depending on the policy you go with, you may or may not have to go through with a physical medical exam. However, there is...
7 Interesting Facts About the Euro You May Not Have Known
The euro is the currency of nineteen of twenty-seven European Union member states. After the United States dollar, it is the second most frequently...
How to Plan a Cost-Effective Wedding
Did you know that the average cost for a wedding in the United Kingdom is about £20,493?
For that amount, you could buy yourself a...
Ceramic coating car, innovative solutions for the world of car paint
Since the 70s, in the field of car paint, polyurethane topcoats formulated based on acrylic resin have proven to be the most resistant in...
How car finance brokers are making loans more accessible for drivers.
Traditionally, drivers think the dealership approach is the best way to secure finance approval. Whilst it can be a quick and easy way to...
Five Misconceptions Clarified About ALPR Cameras
ALPR (Automatic License Plate Recognition) cameras are becoming more common in many parts of the world, especially in more populated areas. Like many forms...
How to raise capital for property development
Most of us see property developers as people that can easily make money without having too much experience in the field. It is believed...
Real estate investment tips for beginners
Without
a doubt, real estate is one of the best investment options for your portfolio.
However, if you don’t know how to navigate the ropes, you...
Places To Rent In Williamsburg At Cheap Rates
Are you looking for a space in Williamsburg, New York? Then, you are looking at the right website. As you read ahead, learn the...
How the UKs super commuters are maximising their journey time
It’s common to hear about companies that were started
around a kitchen table, but public transport can be equally fertile ground for
launching a business or...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
The way we charter yachts and boats is changing
Not so long ago it would have been unthinkable for people to book their own holidays and arrange flights, accommodation, hire cars and so...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
4 Pieces of Tech Your Growing Business Needs
As your business grows, so will your need to implement more technological solutions to keep up with demand and improve efficiency. You will first...
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
A revolutionary web scraping software to boost your business
If you were an Amazon seller, would you want to know the listing price of a product of all competitors? Since you don’t have...
Artificial Intelligence In The Image Stock Market
The image stock market is a multi-billion dollar industry that allows individuals and businesses to buy and sell high-quality images for various purposes. In...
How cloud manufacturing is disrupting the traditional supply chain, a three-part case study
Cloud manufacturing is disrupting the traditional supply chain, exposing underlying inefficiencies that will get erased systematically.
Whilst the so-called discrete manufacturing industry will be affected...
How does Bitcoin work and what is it?
Bitcoin was the first cryptocurrency, established in 2009, although there were previous attempts at creating an online currency, like Bit Gold and B-Money, which...
Why Do Bitcoins Have Value?
While there has been plenty of talk lately surrounding Bitcoin, there is also a lot of confusion as to how it is priced and...
5 Ways to Find the Right Crypto Training Course for You
Age of Crypto
While there is no shortage of people who want to overlook cryptocurrency as just another phase in the global market. The truth...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
Hot Tips To Choose The Perfect Theme For Your Website
When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...