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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Providing a customer centric service
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
Launching a new product range
Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’...
Managing workforce requirements
ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...
Apprenticeship training within the steel industry
Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...
Getting the message across the importance of good communications
Today´s Inland Revenue
The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
An integrated approach to customer service
When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
The route to fast food franchising
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...
Building community partnerships
In recent years, there has been a profound change in the financial services industry, with increasing competition coming from companies not normally associated with...
Adding value to the case for building societies
Building societies are mutual organisations. This means that they have no shareholders and operate solely in the interests of their members. A member is...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Supply chain from manufacturing to shelf
The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
A focus on customer service
Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...
Our business theory pages cover all the topics you need to know in business.
New product development
When new products are needed to replace those coming to the end of their product life cycles in order to keep up with market changes,...
Growth and decline of businesses
Businesses grow in a number of ways - e.g. by increasing sales and profits, employing more staff, operating from more outlets, producing on a...
Human needs and rewards
People being human need to be rewarded and encouraged for their endeavours. A number of researchers have investigated the link between motivation and reward....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Making the most of special offers in and outside of business
"Money" by GotCredit (CC BY 2.0)
Business owners know how to find a bargain. This is because we’re often called upon to balance budgets that are...
A Guide to Freight Forwarding
Freight forwarders are also loosely called "architects of transport" or "travel agents for cargo." These are accurate descriptions of what freight forwarding entails. Like...
Importance of manufacturing in India
India arguably has one of the largest labour forces in the world, owing to its massive population. With over 500 million, India’s labour force...
How To Run a Profitable Basement Conversion Business
A basement conversion is considered to be a very successful home extension. Turning a basement into a kitchen that is below ground level and...
The First-Time Entrepreneur: How to Stay Sharp
There is no denying that running a business can be a challenge no matter your chosen industry. When dealing with any competitive business landscape,...
The way the Coronavirus lockdown is influencing small businesses in Britain
The spread of the COVID-19 infection that started from Asia has managed to devastate Europe as well. Not only has it spread all around...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
4 steps to make your legal business more efficient
All businesses strive to become more efficient, but few organisations are quite as stretched as law firms to make the time count. Long hours,...
India seeks Kuwaiti investments in infrastructure and power sector
The relationship between Kuwait and India
dates decades ago, and the country houses a large number of Indian workers. The
two countries' friendly ties over the...
What is Dax 30 Index
Created in 1988 and starting with a base index value of 1,000, the DAX is German's stock index, tracking 30 of its largest most...
Can a company avoid liquidation?
Liquidation is essentially a death sentence for companies. Once the process has been enacted, there’s no going back, for better or for worse. While...
Tips to keep your business costs low
When you are running a small business, every little penny really does count. This is why it is incredibly important that you regularly look...
4 Essential skills for amazing business leadership
Is leadership a skill? The answer to that is straightforward. Yes, it is a skill, and like any skill, it can be taught, it...
Human resource management tips
For businesses that have employees, human resource
management is an important consideration. Depending on the size of your
business, you may deal with all of your...
Five lucrative careers in online gambling that don’t require betting
The casino industry is thriving. With the legalization of online casinos in various countries across the globe and the investment made in technology for...
Target Your Customers Through IP Address
Image by Andrey_Photos from Pixabay
We all know that marketing is a big competition and one of the deciding factors for customers who are choosing...
7 simple ways to personalize your beloved steel mugs
Whether you want to give out a mug as a gift or make one for a friend’s birthday, nothing suits a special gift than...
Why You Need to Trade with Algo Affiliates
Undoubtedly, the current generation of traders is gradually but surely going digital. With rising competition arising from mushrooming digital businesses, marketing digital products have...
How to create the best college essay
When writing a college essay, the first thing that you must keep in mind is that the admissions officer has to read numerous papers...
Here’s why you should learn a new language now
Having a second or even a third language in your toolbox of skills is going to be so beneficial for you. It can help...
The Beginner’s Guide To Write An Essay
How To Write The Perfect One: Step-By-Step Guide And Tips
A writer's tool is a word that he knows how to use skillfully. Unfortunately or...
How to Cash Out Casino Bonuses: Wagering Rules & Recommendations
When playing at an online casino, players are faced with numerous bonus offers. And many are asking if this is a profitable thing to...
Benefits of Betting Online Live Casino Games
What is an Online Casino & Where To Play?
Online casinos are great for those who want to enjoy their favourite casino games without having...
Info about online casinos and NetBet
Also known as internet casinos and virtual casinos, online casinos have grown in popularity over the decades. These virtual casinos are the online version...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
How Long Do CBD Gummies Last In Your System?
CBD gummies are the new “in”. They are discreet, easy to use and also easy to dosage. It is harder to control how much...
Why Is It Important To Know Your Genealogy
Genealogy is a divisive topic whose impact on people is profound. Many people have a limited scope of what the past looked like. To...
CBD industry growth analysis for 2020
Currently,
the CBD market in the USA alone is estimated to be worth around $7 billion
dollars, this is an increase from 2014 where the figures...
How to sell Chinese antiques fast
Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
Retirement planning in the 21st century: strategies to secure your future
Retirement planning has truly evolved over the years, and now more than ever, there’s a wide variety of ways you can receive guidance for...
Struggling to pay back a significant debt? This post is for you
We are in a generation where debt is commonplace. Income is no longer enough due to unending bills that need our attention. Whether it's...
What is the best 70-inch TV?
4k TVs are today, the highest level of power that we can find in the market. And we talk about the market because there...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Why Is the Myrtle Beach Real Estate Market Booming?
In recent years, the housing market in the United States has boomed. It is stronger than ever. Although it’ll likely experience a downturn soon...
5 Bird Proofing Techniques for Your Solar Panels
Birds can be charming to any environment, adding a touch of nature's beauty and melody. However, when it comes to our homes and particularly...
How Real Estate Agents Sell Properties In A Blink Of An Eye With The Right Marketing Solutions
There are three phases of a property purchase. The first phase is discovering the perfect seller, which you can do through marketing and advertising....
What is Canada’s ETA and do you need it
Most travellers going to Canada will need an eTA (electronic travel authorization) or a visit. This is also the case with transit happening through...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How technology has made businesses more efficient
Technology has come a long way and still has a long way to go in many respects. It has revolutionised the lives of people...
Use of Technology to Boost Business Processes and Increase Profits
All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
Whats the status of virtual private networks in the United Kingdom
If you’re located in the United Kingdom, you’re probably well aware of the rules that have been put in place for monitoring internet usage.
In...
How proper safety features might increase your small business ROI
Image Source: Pixabay
Safety is one of the most
important aspects of running every and any modern business. Since every single
store has a presence on the...
Researchers 3D Print Recycled Plastic Into Affordable Tools For African Farmers
The plastic that we throw into the recycling bin every week could find a new lease of life as agricultural tools to help those...
4 Cryptocurrency business opportunities that entrepreneurs are excited about
Cryptocurrencies
are continuing to attract attention from mainstream entrepreneurs and for good
reason. There are numerous business opportunities around cryptocurrencies. Here
are four that have got a...
How To Get Started With Bitcoin Bank
The Bitcoin revolution essentially creates a whole new virtual world with exciting innovations of automated trading platforms. The public's reaction to blockchain and Cryptocurrency...
Bitcoin Investment Progress for this Decade in Tunisia
Over the past decade, Bitcoin investment in Tunisia has shown significant progress. The country has witnessed a continuous increase in the number of individuals...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
The seven components of a great website new businesses need you to know
New businesses have a lot to decide and design before they ever open their front doors. There is so much to do, in fact,...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...