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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
Developing customer focus
In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...
Segmentation
Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...
Building a better workplace through motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Taking flight into the future
One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...
Health and safety in the workplace
Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...
Design as a differentiator
Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...
Vision, values and business strategies
Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Today it is one of the largest retailers...
Using aims and objectives to create a business strategy
When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Coca-Cola and sports partnership through competition
The importance of image
Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...
The Body Shop Approach to Stakeholder Auditing
This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...
Expanding a business through skilful acquisition
The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....
Our business theory pages cover all the topics you need to know in business.
Using a budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Exchange rates
Money is demanded in order for it to be used to buy and sell goods and services. The same applies to international currency. Foreigners...
Production technology
Technology is the process of applying the finding of science and other forms of enquiry to applied situations. Production technology, therefore, involves applying the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
The Importance of Good Product Images in eCommerce
It is true what they say, that a picture speaks more than a thousand words. This is particularly true in the world of eCommerce,...
Packaging Solutions for Temperature Sensitive Shipments
Whether it's extremely cold or hotter, temperature-controlled shipment is critical in the supply chain and logistics sector. The shipping phase is essential because the...
Assembly line robot applications
Assembly line robots act as a link between hard automation and humans. They are designed to operate faster and more accurately than humans. What’s...
5 ways use data grow business
Customer data and feedback are vital to the success of any business, but before the Internet, this information was difficult to come across. One...
5+ Strategies to grow your commercial plumbing business
Whether you own a long-time plumbing business, or you’re interested in starting your own commercial plumbing company, knowing how to effectively strategise (and then...
When and how to use large format prints
There
was once upon a time when print advertising and marketing ruled the world.
Everything was printed, from small formats of flyers and brochures to large
print...
Going green with sustainable shredding
How to reduce your business’s carbon footprint.
Many organisations have a focus on helping to balance the financial needs of their business with the pressing...
A virtual office space in the Netherlands as cost effective start with benefits
Are you a planning
to start a new business in Western Europe? Amsterdam, the capital of the
Netherlands, is a great place to start a new...
Kroger is providing hope and a chance to secure the future
The whole world is fighting the pandemic and trying to secure its future in order to survive the pandemic. A high downfall in the...
Understanding the importance of contractors insurance
Running a business can be tough and it is definitely going to come with significant risks. If you’re not careful, there is always a...
How to choose the best platform to operate: Some main features
Find out how to choose the best platform to trade on the Stock Exchange and what are the most sought after features by traders....
Do roofers need to be insured
High-risk occupations such as roofers are statistically more likely to suffer work-related injuries at some point and unfortunately are more at risk of fatality....
Casino dealer jobs
10 Best casino dealer training jobs
Can you imagine the sense of anticipation when being a caller on an online bingo site? Or, what about...
4 ways to boost your recruitment process
Are you struggling to close the skills gap within your
industry? Are you unable to find talented employees that fit your role
requirements? If you are...
Does Fast Broadband Lend Itself To A Better Working Environment?
A recent UK study has revealed shocking findings that 1 in 4 employees are willing to quit their jobs if not provided the option...
Different digital business cards
We have designed and printed a few hundred
business cards over the last few years, for CEOS of companies, gardeners,
lawyers, musicians, actors, photographers for any...
Top Cost Effective Customer Acquisition Strategies for B2B Tech Companies
One of the top challenges of B2B tech companies is how to keep customer acquisition as cost effective as possible. If you spend too...
Automated Keyword Research: How to Optimize Your SEO Strategy
What is SEO Keyword Research?
The success and efficiency of any online platform depend heavily on its ability to attract visitors.
While companies employ various marketing...
Tips to make the most of your online class
Online learning can offer challenges, especially if you’re new to the platform. To start the new year successfully, here are a few steps to...
How to Choose the Best Renewable Electricity Source Supplier for Your School
Is your learning institution looking to embrace renewable electricity? If this has been on your radar for a while, you have to the right...
Importance of Online Education in Life
Everyone has their own perception of education. It varies according to the family to which one comes from and the society to which one...
The iGaming Giants Listed in the FTSE 100 Index
In 1984, the FTSE Group decided to create a share index of the 100 largest companies listed on the London Stock Exchange (LSE). The...
Mobile and Online Casinos Launch Responsible Gambling Tools
As both mobile and online casino sites offer people the chance of playing their favourite casino games online for real money and therefore give...
Everything You Need to Know About Mobile Casinos
The thrill of the casino is at your fingertips. It sounds like a dream come true, but it’s reality. The presence of online and...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
For all your dispensary packaging needs, get custom weed bags
The new law allowing the legal dispensing of marijuana has brought with it, new business opportunities for marijuana suppliers. For one, this is now...
How Does Telemedicine Work?
Telemedicine was known to us for a long time ago. But the only difference is, the conventional telemedicine is not as technology-friendly as it...
Best way to choose body armor
When you need to choose body armor it is important not to over-focus on a single attribute. While protection level or weight might be...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
What is Shapewear and Why Do You Need It?
In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Hallmarks and carats: how to recognize the purity of gold and silver
Anyone who deals with
the subject of precious metals cannot avoid the terms hallmark and carat. These
usually indicate the fineness of gold or silver and...
Why payday loans are a bad idea
You're in need of money and you’ve considered several alternatives such as borrowing from a relative, a friend or even from the bank. Still...
How to store and protect your precious metals with noble gold
Owning and storing gold can sometimes be overwhelming to many people. Where and how to store it is not an easy decision to make....
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
Things to know about Proton Persona 2019
Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...
A Quick Guide For Buying the Right Used Car
Today, there are countless amazing deals on used cars. Moreover, with the internet as a shopping tool, you have a much better chance of...
What is a lifetime mortgage
The majority of seniors in the UK have their wealth tied up in the house they bought years ago, while their liquid assets are...
How to Choose the Right Solar Panel System for Your Property
Investing in a solar panel system is a significant step towards sustainable living and energy independence. However, with various types available in the market,...
Hassle-free methods to get finance for property development
Property development has been described as the business of buying land and buildings and then improving them so that the selling price is higher...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
Reasons to Hire a Car On Your Next Overseas Business Trip
Photo Credit : Samuele Errico Piccarini (Unsplash)
We live in a high-globalized world, and despite the global coronavirus pandemic, many people are now beginning to...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Use Technology to Grow Your Fashion Business
The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.”
But the changes that are sweeping the fashion industry may...
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
The impact of technology towards online finances
Attitudes towards money and finances have changed substantially in recent years with more and more of us using the internet and mobile technology to...
Learn how to remove spyware from your Apple devices
Removing spyware from Apple devices can be a great idea, and it’s one of those things that can bolster performance. We can define spyware...
How brands can maximize their revenue using price optimization software?
Price optimization software have helped a lot of brands to improve and increase their revenue. We've listed down below some must know things about...
How AI can help you win the market
Retail is moving at alarming speeds today, and the ecommerce market is moving alongside it at the same speed. In addition, shoppers are now...
What Is Bitcoin Gold?
It all began with Bitcoin, but these days, cryptocurrency has many different prongs that spread out and cover different things. Even Bitcoin has chosen...
Can safetrading help you to choose good Crypto services?
The best thing about cryptocurrency trading is that you are able to choose the service that was checked by professionals.
But where to find these...
Is there a fund for Ether?
While financial transaction technology was the original idea behind blockchain, crypto assets are being developed to help secure everything from medical records to copyright...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series
Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...