Innovation at Heinz (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to relaunch a brand
Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...
Sponsoring the Nationwide Football League
Every day consumers come across a wide range of product names, images, stimuli and information which appear in many different formats - in the...
Pricing the product
Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Turning waste into wealth
The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...
New technology development in the primary sector
Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...
An integrated approach to customer service
When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....
Delivering a business strategy
TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...
Strategically repositioning a business
When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...
The route to fast food franchising
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...
Responding to a changing marketing environment
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
Competitive advantage through sustainable product development in construction
Understanding the external environment
Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
Sky and the digital revolution
Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their...
Our business theory pages cover all the topics you need to know in business.
Human resources
Human resources are the people that work for an organisation, and Human Resource Management is concerned with how these people are managed. However, the...
Legal forms of business
There is a range of legal structures associated with different forms of business:
1. Sole trader businesses are the easiest to set up because there...
Accounting concepts
Accounts are records of financial transactions. Information that is used in accounts is initially entered into books of prime entry, which may simply be...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Business in a New Way: The Corona virus Pandemic is a Boost for Online Commerce
People all over the world are forced to buy online what they used to go to the store for. Will they be able to...
Improving The Supply Chain With Data Analytics And Intelligence
One of the most important aspects of the process of digital transformation is supply chain data analytics. Data provides supply chain management techniques that...
The Important Details of European Express Freight
According to the well-known saying – the devil is in the details. This is true in many walks of life, of course, but it...
6 Technological Solutions for Data-Driven Decision Making
Every technology in today's world is data-driven. Organizations are no more interested in making intuitive decisions. All they seek is data-driven technological solutions for...
The most profitable businesses for sale can be found online
In the digital era, the online environment offers us unlimited resources. By using devices connected to the internet, we can communicate, buy things, look...
Benedikt Sobotka the biography of Eurasian Resources Group CEO
Benedikt Sobotka’s biography
Benedikt Sobotka holds a master’s degree in Management from WHU – Otto Beisheim School of Management and speaks several languages: German, English,...
How brexit will affect betting sites
For anyone who enjoys a spot of online casino gaming and
online betting, Brexit might have you sweating. Whether you’ve placed a bet on
a deal...
Using trademarks to exercise Amazon brand protection
When it comes to labelling, regardless if it is private or white, you as a seller must understand what trademarks can do to help...
Local B2C businesses: Ensuring your post-Brexit future
At 11 pm GMT on 31st January 2020, the UK left the EU Single Market and Customs Union, a move that affects citizens and...
Determining a stop-loss
When you’re day trading for a living, it’s important to understand that you risk becoming vulnerable to sharp movements in price as the trading...
7 Ways To Bring Office Expenses Under ControlÂ
There are many office expenses that the modern working environment requires to function at an optimum level. However, some of these business expenses are...
Curious about wedge patterns in trading but not sure where to start
Curious about wedge patterns in trading but not sure where to start? In this article, we'll break down everything you need to know about...
6 Tips to Improve Your CV for Your Next Job
A CV is a detailed document showing your professional and academic achievements. It is the first document based on which your prospective employer is...
Top tips for getting a solicitor training contract
For many people,
securing their dream job as a solicitor is their main ambition. To achieve
this, however, you will first need to get the right...
6 Solid Ways You Can Keep Your Employees Happy and Stable
Being a manager is a very challenging job. From maintaining and demanding high performance and output to finding ways to keep employees happy and...
Why target marketed research is so important in digital marketing
Conducting regular market research is key to any successful digital marketing campaign and most fruitful digital marketers also understand that researching your target audience...
5 Tools to Elevate Your Social Media Marketing Strategy
Online media has become an integral part of daily life in less than ten years. It’s been used to communicate, post pics, entertain people,...
Why you shouldn’t buy Linkedin accounts
LinkedIn stands as the largest professional network globally, boasting over 800 million users and 55 million companies. This platform serves as a crucial tool...
How to start an essay writing business
Is it possible to create a highly profitable business without investments? How to earn 2 salaries per month, doing your favorite thing, to wake...
Tips to write the best conclusion while writing essays
Writing an essay, paper or thesis is for many students the biggest challenge of their studies. It is often possible to stamp exam material,...
Business and Solidarity Projects are Possible
Learn about the Educational Centre Created by Lola Karimova-Tillyaeva
Many people are familiar with Lola Tillyaeva and the foundation she operates with her husband, businessman...
Gambling stocks with potential in 2020
There are a lot of people wanting to learn about how to
invest in gambling stocks but don’t know where to start. In this article...
A Step-by-Step Guide to Depositing and Withdrawing Payments on Mobile Casinos
Mobile casinos have revolutionized the way we enjoy online gambling, allowing us to play our favourite casino games anytime and anywhere. With the convenience...
How betting operators keep their players safe
While betting and gambling, especially on sports, continues to be extremely popular, especially in the United Kingdom, it is also true that there are...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Business Insights from Traditional Card Games
In the dynamic business landscape, age-old card games like Hearts, Spades, and Bridge surprisingly hold valuable lessons. These games, steeped in history, are not...
Why the NatureLeaf CBD oil range is the best
There are a lot of things that you need to think about when you’re buying CBD oil. First of all, you need to consider...
Why choose Turkey for Dental treatments?
Dental treatments such as implants, veneers, crowns, root canal, etc are often very expensive around the world. If a person needs any dental treatment...
Lockdowns, mental health & the impact on business
As the UK government announced plans to improve mental health services in April, more people are returning to the office following the COVID-19 restrictions....
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
If your height is below average, height increase shoes can be your best investment
Do you know what the average height of an adult human
is?
It is about 5 feet, and 7 inches and men
tend to be taller...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
Personal Injury Fraud and Fiction – Desperate Times call for Desperate Measures!
Insurance claims, in general, are on the up and one reason being cited for this is the hardship a lot of people are experiencing...
Domestic relations investigations
Domestic investigations are focused on individuals and their possible legal problems that might occur inside a family. Those issues might be physical or mental...
Why pink diamonds should be in your investment portfolio
Trading in the stock market has long been one
of the most common methods of making money from trading commodities. However,
more people are slowly turning...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
Get cheaper business car insurance
There are a lot of different ways to reduce the amount of money that you have to pay for car insurance. The tips and...
5 Ways Your Fleet Can Save Money
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...
Pro Tips to Help Clean Your Carpet
Despite a lot of flooring options available for the homeowners such as bamboo, tile, laminate, stone- carpet is still popular. One of the reasons...
Your Only Guide To Understand All About Roof Restoration and Why You Should Consider It
When restoring a flat roof, it is essential to have flat warm roof insulation installed for better energy efficiency.If it feels like the time...
There’s more to real estate investments than meets the eye
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Attribution Required
Foreword: Many folks
looking to diversify their financial portfolios are incredibly eager to learn how
to invest in real estate. For newbies, these...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
The Incredible Benefits of Travel on Young & Curious Minds
Travel is important and beneficial at any age, but it can be a life-changing experience for young and malleable minds. Discovering new cultures and...
How to prepare for a successful but fun business trip
Depending on what job you have, you may be
required to travel on business from time to time. While some people love the
opportunity to get...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
Corporate markets: modern issues in business technology
Information technology has played a rising level of importance in recent years and these industry trends have increased the abilities of even the smallest...
How Hackathons had started
There are many concepts popular in the current corporate world. But one of the most popular one is the concept of hackathon. In the...
Sign Documents Online With E-signature Solution to Grow Your Business
In this modern world, advanced technology has transformed the way we sign and authenticate documents. Traditional methods of putting signatures on documents are being...
The Key to Achieving Stable Diffusion: A Comprehensive Guide
Unlock the secrets to achieving stable diffusion with our comprehensive guide.
The major Bitcoin price models predict very different futures
Bitcoin has created a lot of buzz in the finance industry over the past few years. Though it was criticized at the start, Bitcoin...
Trading Ethereum: A beginner’s guide
While Bitcoin (BTC) is the top cryptocurrency based on the value of its coins in circulation, Ethereum (ETH) doesn’t skimp on gaining ground and...
From Monitoring to Optimization: How Bitcoin Miner Management Software is Transforming the Mining Landscape
Whether you are a crypto-nerd or relatively new to the concept of decentralized digital currencies and blockchain technology, it’s hard not to agree that...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...