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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Improving a leading brand

Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...

Responding to an emerging market

'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....

Sponsorship and the marketing mix

Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve their ambitions, they will probably talk about their performance...

Trade associations at work

This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...

Job roles at Specsavers

Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

The business mission of Britannia

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Health and safety in the workplace

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

Managing a store relocation project

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Sectors of industry

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Using aims and objectives to create a business strategy

When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it...

On-line shopping: the Dixons experience

Retailers simply cannot afford to ignore these developments. However, not all retailers are equally well placed to take advantage of this changing environment for...

How a regulatory system works in practice

The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...

The message is in the medium

Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...

Promoting sustainable development

Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Revolution in retailing

The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future....

The role of training and development in career progression

As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...

Direct marketing

Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...

Our business theory pages cover all the topics you need to know in business.

Planned market and mixed economies

Three main sets of decisions need to be made by the economic system - what to produce, how to produce, and how to share...

Market planning

Market planning is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a way as to...

Improving productivity

Productivity is the efficiency with which a firm converts inputs into outputs. Since staff represent the largest cost for many firms, labour productivity has...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Ecommerce business types – you must know

We have seen a lot of expansion and change in the retail business over the past few years mainly because of the revolution of...

How to reduce your cart abandonment rate

Shopping cart abandonment, when online shoppers put items into their carts and then leave without completing their purchase, is one of the most frustrating...

Understanding Federal regulations safety complaints

Whenever the government is involved in anything whatsoever, there are bound to be pages upon pages of rules and regulations which must be complied...

10 small scale business ideas for writing entrepreneurs

People with an ability to turn words into beautiful and meaningful phrases have never been in such high demand as they are nowadays. Writing...

Excited about buying into in a franchise these 6 tips will help you avoid failure

Buying-into a franchise means becoming a party to a contractual relationship in which you (the franchisee) pay an initial fee as well as regular...

5 Low-budget marketing ideas for small businesses

The key to growing your business is marketing, in other words, finding a way to break through the clutter and connect with your audience....

MPs discuss boosting gene-editing technologies after Brexit

(Image credit - iStock.com/ poba) The Agriculture Bill has the potential to shape the biggest reform of British agriculture in decades by defining how farming...

Law firm marketing strategies to overrule the competition

Is Your Firm a Throwback to the Dark Ages? It doesn’t matter what industry you are in when it comes to marketing, and being an established law firm,...

Understanding where India stands globally in terms of renewable energy sources

The world is going through a considerable climate crisis. People are rising against the challenges of climate change in the West. Greta Thunberg came...

Why finances are so crucial in the world of business

Let’s be honest, finances are the heart of everything in the business world – in fact, money makes the world go round. So, you...

CFD Trading Tips: 5 Ways to Survive

Being a professional trader may be more appealing than taking on another job at night. Though financial markets are constantly changing, it can be...

What is SGST?

The Goods and Service Tax (GST) introduced in India brought about a good economic reform in terms of tax administration by creating a ‘one nation, one...

Boost your career prospects with growing opportunities from Thameslink railway

Looking to develop your career prospects? The job market can be fiercely competitive and it can be challenging to stand out from the crowd...

How to Successfully Manage Remote Teams

Looking back no more than a year ago, the thought of working with remote teams may have seemed like a strange idea, something that...

3 Easy ways to recruit temp staff for a business event

Learning to be an effective networker is an essential skill for anyone who is looking to make their business stand out amongst the competition....

How to start a strong SEO strategy for your business

Every business, brand, and professional that owns and operates a website needs to start thinking about SEO. This thought should only be that it...

The Key Benefits of Using HubSpot as your website CMS

CMS stands for a content management system, it is a highly effective system helping users to create, manage and analyse content on a website...

3 Ways Strategic Content Marketing Can Benefit Your Business

Content marketing is a strategy to create useful and relevant online content to attract and build an audience. It allows you to get more...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Do I Need An Undergraduate Business Degree to Get My MBA?

A master's in business administration or MBA is highly valued in business professionals seeking management roles and entrepreneurs. Management training is the valuable core...

Why is essay writing important for students?

Essay writing is an integral part of the educational process. Though many students don’t like it as it takes way to much time and...

Microsoft Office is easily the superior choice for technology in K12 schools

With a user base of over 155 million people, Microsoft Office is undeniably the most popular office productivity software on the planet. As blended...

Thailand gambling guide in 2021

Thailand has banned all kinds of gambling and has listed the act as very strict. The only exception to the prohibition is national lotteries...

Getting started with casino bonuses

Having access to numerous casino bonuses is one of the many advantages of gambling online. But how do you know which bonuses are right for...

Is the iGaming Business Profitable?

The digital world is the centre of all major trade and people buy essential needs online. People are dependent on everything virtually such as...

Best Picks for Entertainment on Mobile

The mobile platform has picked up tons of speed in the last decade. Thanks to its convenience, plenty of people are choosing it as...

How Playing Games can Improve Productivity

Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...

Video games are good for your brain or not

Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...

Why CBD Products Are Popular More Than Ever?

It will not be a surprise if you have heard of CBD products. It has been gaining popularity lately, and its fame will keep...

Delta 8 Near Me: Why You Shouldn’t Buy Delta 8 in Stores

CBD and its commercial success have opened the door for many new hemp-based products to enter the market, which can be very good, but...

2021’s 5 Best Wholesale CBD Vendors – Buyer’s Guide

Discover How Much the Top CBD Wholesale Stores Can Offer You If you are an entrepreneur looking for a thriving business in the United Kingdom,...

How to look the part in business

American costume designer Edith Head once said: “You can have anything you want in life if you dress for it.” And when it comes...

The easiest way to watch football highlights

Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...

Sell movie collectables online

Geeks have become a force of nature in past years. While they were the outcasts, now they are the ones that shape pop culture...

4 Things to consider before purchasing an automatic fish feeder

Fishkeeping can be a time-consuming exercise. Often we find ourselves squeezed for time and unable to fulfill our passion. It should not stop us from...

Does BNPL offer 0% interest on any purchase?   

 Unlike other forms of payment, the BNPL method usually doesn't charge interest or fees. Instead, it usually comprises a fixed repayment schedule, which might...

ZEN.COM and PrivatBank launch free money transfers to Ukraine

ZEN.COM has become a new participant in the PrivatMoney Payment System. This means that from July 18 all users of the ZEN.COM mobile app...

Not just designed for drivers excellent uses for modern GPS

Modern GPS (global positioning system) devices made it more convenient to drive to new places. Afterward, people no longer needed to worry about getting...

What Should You Do After A Car Accident?

Being involved in a car accident is an incredibly stressful experience. However,  when you have considered in advance what you need to do, and...

Five Misconceptions Clarified About ALPR Cameras

ALPR (Automatic License Plate Recognition) cameras are becoming more common in many parts of the world, especially in more populated areas. Like many forms...

How To Buy A Flat With A Short Lease: What You Should Know

There are many flats that look too good to be true if you're looking for a place to call home. What is the reason...

How to calculate structural steel weight

Calculating steel weight is crucial to get the most accurate results when constructing, arranging building projects and budgeting material. Since there are a huge...

Important things to know before buying a pump

Are you going to a market for buying a pump? Then you are in the right place as we are going to tell you...

Italy’s green pass ‘will be valid for US and UK visitors’

You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...

10 Essential Expat Tax Tips for Americans

Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...

Florida is Ground Zero for the Future of Spaceflight

A new era of spaceflight is upon us.  The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

5 Elements of a Successful Enterprise DevOps Transformation

Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...

Things we enjoy today that would have been too much 50 years ago

If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...

How to Use Technology to Grow Your Fashion Business

The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.” But the changes that are sweeping the fashion industry may...

5 Ways to Manage Data in Your Business

Managing data is an essential component of success when running a successful business. It is the lifeblood of any company and is used to...

Boost business with 3 software automation techniques

Automation is penetrating in almost all types of business and with the wide range of technologies offering several solutions, it is a herculean task...

Working Ways to Enter Blocked Websites

In the modern world, the value of information can’t be overestimated. If you want to get access to the data, nothing can stop you....

The Best Crypto-Friendly Banks in the United Kingdom

If you're looking for a crypto-friendly bank in the United Kingdom, you've come to the right place. In this blog post, we will discuss...

4 Cryptocurrency business opportunities that entrepreneurs are excited about

Cryptocurrencies are continuing to attract attention from mainstream entrepreneurs and for good reason. There are numerous business opportunities around cryptocurrencies. Here are four that have got a...

Take advantage with the current trends of business by using the Bitcoin

The value of the bitcoin will continue to rise forever in the other commodity. The trading can be done with the new resources because...

Can a mobile roaming tariff be tailored to an individual business?

Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...

Choosing the Right Partner for Your High-Volume Communication Needs

In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...

Top 10 List for Software Mobile App Development

Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....

How web hosting affects your search engine rankings

SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...

How to use PWA in Magento 2

Over the past few years, progressive web applications have been in the public eye and are slowly gaining popularity. PWA technology is actively supported...

Qualities of web designs that people appreciate

While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...

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