Using market research to support decision making (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
Using the marketing mix in the fashion industry
Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...
Coca-Cola and sports partnership through competition
The importance of image
Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Factors affecting organisational structure
The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...
Training and development as a strategy for growth
Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
Creating a global business
A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Our business theory pages cover all the topics you need to know in business.
Types of organisation
The main types of business organisation in the private sector are illustrated in the chart below:
Criteria For Judging The Success Of Business
Businesses come in...
Information gathering and interpretation
Information gathering and interpretation is a key business process. Information consists of organised facts and figures that have meaning within the context that the...
Trade unions
Trade unions are organisations formed, financed and run by their members in their own interests, and several have existed for over a hundred years....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Richard Liu’s journey in E-commerce
Richard Liu is one of the most influential businessmen in China. He founded JD.com and is the current CEO of the top leading online...
How moving into a serviced office could help your business to withstand various financial pressures
The confidence of UK businesses has understandably faltered as the country’s economic outlook has weakened. In recent research by payments processor Barclaycard, 48% of...
Importance of manufacturing in India
India arguably has one of the largest labour forces in the world, owing to its massive population. With over 500 million, India’s labour force...
Six upcoming ideas for entrepreneurs in India in 2021
Upcoming Business Ideas In India
The government of India has created favourable conditions for aspiring entrepreneurs. In 2021 these six ideas are expected to go...
6 Tools to Scale Your Business Faster
A business takes a lot more than hard work and connections to grow. The owners have to look beyond hiring the right people and...
Profitable Small Business Ideas For Expats in London
Starting a business can be daunting, especially for expats living in a new country. Not only are you unaware of your new surroundings, but...
How businesses can get ready for brexit
Knowing what other companies are thinking right now is hard
to figure out. I suggest that it's better to take a proactive approach instead
of reacting...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
Running a successful business while abroad
Owning a business comes with its share of perks and pitfalls. To run it successfully, whilst on the abroad, can be a serious head-scratcher....
The Motley Fool: Standing Out Among Peers
It’s pretty much a guarantee that anyone who has researched stocks on the Internet has discovered the Motley Fool.
You may have chuckled at...
History of NASDAQ: one of the most interesting indexes
NASDAQ is the acronym of the National Association of Securities Dealers Automated Quotation. This market was established on Wall Street on February 8, 1971,...
Forex Trading Tips
Maintain Emotional Control
Keeping a level head is the #1 skill required for a successful Forex trader. Forex is an exciting world of almost unlimited...
The hidden cost of substance abuse in workplaces
Government and businesses lose huge amounts of money yearly to substance abuse. According to statistics, drug and alcohol abuse costs the UK £15 and...
5 tips for women seeking an IT career
The IT sector can definitely look like an old boys’ club i.e. a world ruled by men for
men, especially if you are on the...
Why your office should switch to activity based working today
Let’s face it. The traditional and much-maligned cubicle office is going extinct and open floor offices are slowly but surely becoming the new normal....
Starting Up Online Affiliate Businesses Without a Budget
Creating something out of nothing - that’s the goal for lots of people who would dearly like to work on and achieve something whilst...
Is email marketing dead statistics for 2019
There’s a saying in marketing circles about the money being in the list and all. With the advent of social media, more options for...
Why Your Business Needs SEO Yesterday
It doesn't seem so long ago that the word SEO (search engine optimisation) was unheard of.
Fast forward a few years to today, and SEO...
Why Case Study Videos Will Always Beat Written Case Studies
Persuasive, memorable, and story-driven case studies are a great way to turn curious prospects into happy customers. Case studies can take a range of...
The Internet And School: Benefits Of The Internet To The Education System
The internet is without a doubt the most useful technology of modern times. It has revolutionized our day-to-day activities as well as our professional...
Writing tips on assignment narrative essay
Actually narrative essays are on the list of basic essays and students exactly have to be familiar with some these are hardest to write...
Shangri la online casinos and sports – the new word in the world of online casinos
Shangri La Online Casino is a new generation site that is suitable for players with different interests. Online casino slots, games with a live...
Aristocrat slot machines are now in tunfs library of online casino games
Slot machines by Aristocrat are popular, and they can now be found quickly at tunf.com.
Find Popular Slot Games Fast
Aristocrat is a leading company for...
How to Turn Your Passion Into Profit?
Eyes here, gaming enthusiast. It’s something good for you! Playing games has developed into a multi-billion dollar industry that draws millions of players. And...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
Planning For A Baby Cot Purchase: Color Options To Explore And Why
Baby cots are used right from day one of your baby’s arrival. They come in a variety of shapes and styles along with many...
Kara’s Orchards CBD Gummies UK Reviews – Scam Complaints or Karas Orchards CBD Gummies Really?
People who are smart and looking for an innovative way to control their lifestyle are switching to CBD oil for many good reasons. However,...
Hairdressers and beauty salons only contribute ‘up to 0.05%’ in the rate of COVID transmission
The lockdown regulations have brought the salon industry to its knees. Salons were some of the last businesses allowed to return, and when they...
5 Ways to Wear a Bathing Suit With Confidence
It's time for the swimsuit season, pool parties, and warm weather. There is never a better time to feel fantastic and look amazing. Many...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
Here’s How to Pay Your Bills Online
Paying the bills is an essential chore not only in our private lives but, most importantly, in our businesses. In this guide, maxpay.com experts...
When do you need to hire a personal injury Lawyer
Deciding whether or not to hire a personal injury lawyer can be a tricky situation. Some people, after being injured, do not feel that...
Advantages guarantor loan get access credit
What do you do when you’ve previously had credit difficulties and perhaps have already been turned down for a credit card application or a...
Tips to buy a car with bad credit
You will want to make sure that you can afford the payments even though you have bad credit and are in need of a...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
Choosing Painted Bumpers: Benefits And Factors To Consider
Today, many car owners buy pre-painted front bumpers. It's a more convenient option because of its time-saving properties. This article focuses on the most...
Pest control service phoenix AZ experts can eliminate silverfish infestation
You can eliminate silverfish from your home or apartment by calling your pest control service in Phoenix AZ company. It is important to get...
Top Tips for Building a House
Building a new home from scratch is one of the most rewarding experiences an individual can accomplish. It’s also a very challenging experience with...
UK Equity Release Calculator
Are you looking to release equity from your home? With this calculator, you can find out how much you would get when you sell...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
10 Essential Expat Tax Tips for Americans
Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Advantages of the latest technology in the business landscape
Apart from the size and type of the
business, latest technology has a great impact on several business processes
and operations. It offers both palpable and...
Automating your business is easier than you think
When you run a small business, it’s easy to get so caught up in the manual, mundane tasks that you no longer experience the...
5 ways fintech is changing the financial services industry
Financial
technology or fintech is used to describe new technologies that are used to
improve and automate the use of financial services. With innovative
technologies, online casinos...
The Encryption Debate and its Potential Effects on Business
At the heart of the encryption debate lies the question of privacy and security, as both individuals and companies are secured by encryption technologies....
Top 3 Best Cybersecurity Companies of 2020
Cybersecurity is one of the hottest areas of the Information Technology sector. There are thousands of reputable cyber security companies working in this Billion...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Blockchain spreads rapidly
You may have heard about blockchain and might have wondered what it is and how exactly it works. An interesting fact is, five out...
How to use bitcoin as a payment option?
It was only a few decades ago that the idea of buying goods and services with digital currency was unheard of. We've come a...
Dijust Development share experience: Discovering AppsFlyer opportunities and assessing effectiveness
In today's digital era analytics plays a crucial role in a successful mobile app strategy. Gaining insights, into user behaviour evaluating the impact of...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Understanding How End-to-End Website Development Works
You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might...
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...
5 examples for successful online business
Majority of businesses that would typically be set up as brick and mortar stores are being set up online instead. The increase in online...