Using new product development to grow a brand (MP3) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Entering a new market with a new product
Decision-makers within organisations need to look into the future. As they do so, their thinking should focus on their customers. These should include existing...
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
Launching a new product range
Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’...
Financial management in a retail setting
Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to stay one step ahead of other retailers, both in...
Delivering business objectives staff development
Sodexho is the world’s largest food and management services company. Set up in 1965 by Pierre Bellon with a single catering unit in Marseilles,...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Sustainable performance in the construction industry
Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...
Steeling market share
It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Trade UNIONS- dealing with change
Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So:
Where has your...
Creating a global business
A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Our business theory pages cover all the topics you need to know in business.
Personnel functions
The term personnel department refers to the organisation's function that is responsible for the management and motivation of people in the workplace. The term...
Employee participation
Employee participation is the process whereby employees are involved in decision making processes, rather than simply acting on orders. Employee participation is part of...
Sources and uses of finance
There are a number of ways of raising finance for a business, below we examine the sources and uses of finance. The type of...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Tips on How to Make Your Office More Inviting
Your office says a lot about your company. A clean, organised, and relaxing space gives the impression that your brand is professional and trustworthy....
How Call Center Outsourcing Optimizes Operational Efficiency in the Insurance Industry
The insurance industry is evolving through call center outsourcing. This strategy reshapes customer service and operations, moving away from traditional practices. By partnering with...
How big data can help your business analytics
Business analytics is here to stay, and most venture capitalists are twisting their heads over this idea. Numerous data is collected from various interactions...
6 Side Hustles That Are Perfect For Stay-At-Home Moms
Being a stay-at-home mom is a full-time job in itself, but that doesn't mean you can't have a successful career as well.
Between taking care...
Legal requirements for starting an online business
It is becoming less expensive and practical for people to start up with online businesses like e-commerce. It's a new way of working anywhere...
What is a business plan and what is included?
A business plan is a document to visualize and outline the long-term goals of your newly founded company.
It’s needed for outside funding but also...
6 Top Law Firm Marketing Strategies to Close Out 2020
Do you own a law firm? Times are tough. The current Corona Virus pandemic has closed many courts due to the lockdown and many...
How can OOH media help drive business recovery post-pandemic?
To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...
What Might Happen with UK Interest Rates in the Next Few Years
Let's look at the world of UK interest rates, as well as what could be in store for the entire country in the future....
Traditional loans source funds small business
When you are running a small startup, having enough funds to keep your business running is one of the most important things to you...
Business taxation for US expats living in the UK
Taxation laws for US expats living in the UK can be complicated for a layperson. The problem gets further compounded if you own a...
Best ways to analyze the Forex market
The foreign exchange platform is complex and a lot of changes are happening in a very short period of time. This is why the...
4 Key Advantages of Hiring an Agile Coach for Your Company
Every year, hundreds of thousands of businesses lose billions of dollars due to a lack of efficiency, and bad innovation and development procedures continue...
Sustainable Integration into Society and the Labour Market – Young People Get Real Job Opportunities
The JOBLINGE organisation in Berlin is currently supported by the Aroundtown Foundation.
The Aroundtown Foundation aims to support JOBLINGE, which is a non-profit organisation designed...
Scaled agile what is it? why you need it?
Most Trusted Course- CSM
Certification training program.
Today
agile methodology is taking the world to the next level of technology. The same
with the U.K as well, this...
4 Rookie mistakes that small businesses make when choosing online marketing agency
The joy of running an enterprise and watch it thrive is always worthwhile. However, it's no easy task as many variables and risks often...
Does Keyword Golden Ratio Work?
Keyword Golden Ratio is a way used to find underserved keywords on the internet. This ratio is calculated by dividing the keyword phrase that...
Defining an Internet Obsession – Content
For a while now, the internet and the companies that make its cogs turn have had a love affair with content. This innocuous yet...
How writing skills help in earning money online
Not all students can bear to spend their college years concentrating just, particularly in case they have a school loan to pay. That is...
From AI to big data – how the education programmes of the future can keep up
As the business world is changing due to
technology innovations, higher education business programmes such as MBA
courses are also implementing digitally-focused strategies in order to...
Student life planning a successful school event
Schools may host more events than any business ever would in a year. Nearly every month, there is some sort of event that takes...
The Most Common Gambling Licenses for New Casinos in India
Anyone using a casino in India wants to be sure that they have a safe and fair experience. This is one of the main...
Creating a Top-Rated and Trustworthy Casino
To succeed in the casino industry, you must ensure that your customers are satisfied with their experience. To do this, you must provide them...
7 things to look for when choosing an online casino site in 2020
Players of this era tend to play in an
online casino than a traditional casino. The former comes with so many perks
and there is hardly...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
How to Choose the Perfect Gaming Laptop
Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....
Can anyone now sell CBD oil in the UK?
To understand CBD regulations in the UK, we need to delve into its origins. The CBD that is present in CBD oils in the...
The benefits of cannabis for busy people
Marijuana has caused a lot of controversy around the world over the years, and many people don’t know what benefits it offers because it...
Is it worth using a cosmetic dentist?
If you want a nicer, more attractive smile, you may be wondering, "Is cosmetic dentistry really worth it?"
The majority of individuals will agree that...
3D harm and use
3D is popular. Films and videos of the format are colorful,
realistic but not as safe as it may seem at first.
According to the
researches of...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
7 necessary qualities when choosing a good lawyer
If you are in trouble with the law, then you should retain the services of a lawyer. You need such help immediately. Being arrested...
An in depth beginners guide on borrowing money
As a first time borrower, the entire exercise may seem somewhat intimidating and complicated. While the process is simple to understand, the ramifications are...
What people need to see before investing in crowdfunding projects
You will find tonnes of crowdfunding success stories on the web, with some projects raking in millions and finding great success. While it is...
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
Did you know that the title of your vehicles ownership could get you out of a financial trouble
Yes, that's right, you read well, just by owning the title of your vehicle you can get a loan in the blink of an...
10 things to know about carpet cleaner
There are many types of Brisbane carpet cleaners to consider in the market, but making the right choice can be difficult. Every carpet is...
How much should I pay for a man with a van in London?
This is a question many Britons and newcomers alike ask themselves every year. London is a city that is as busy as a beaver...
Smart ways to save for real estate down payment
If you have been thinking about getting into real estate investing, you are on the way to long-term financial freedom. However, the first step...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Ideas to have fun in London during a business trip
Business trips tend to involve deadlines, meetings, conferences, interviews and a rather strict schedule. But even if you’re travelling for work, you can still...
How To Have A Productive Summer Break
Summer is a great time to relax and have fun. It’s that time of the year when you no longer need to worry about...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Market Size & Analysis of Online Transcription Services
The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
Working Ways to Enter Blocked Websites
In the modern world, the value of information can’t be overestimated. If you want to get access to the data, nothing can stop you....
How Artificial Intelligence Evolves In the Modern World
Artificial intelligence is everywhere. We use it every single day and most of us don't even realize it. To define it simply, artificial intelligence,...
Buy IPv4 Addresses at Prefix Broker
Are you looking to buy IPv4 addresses? Prefix Broker is the perfect partner for you! They are specialized in anything that has to do...
Why trading crypto on decentralized exchanges matters
Blockchain serves as the network within which cryptocurrencies are traded, invested, sent and received. This public ledger operates through a consensus-based system, and it...
Buy Bitcoin With a Credit Card
Back in the day, gold and paper bills were traded to pay for services, but as the barter system’s inconsistency started rising, fiat money...
Start Trading with BitcoinX
Bitcoin trading has gained in popularity as one of the most lucrative ways to make money online over the years. According to a recent...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
Fast Piratebay proxy is an authentic list of proxy
Sometimes a person needs the best solution, or he wants to get access where he gets everything in one place. Due to many issues,...
Important factors to consider when choosing a UK web hosting provider
Once you decide to launch your website, you may understand the importance of having a reliable web hosting provider. So, what exactly should you...
Best European Web Development Companies
The Eastern European software outsourcing market is one of the most promising in the world. According to Eurostat, there are 1.7M tech experts who...