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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
Growing a brand in an unbranded market
A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers...
The new world of Rexam
We are surrounded by brand images. Coca-Cola, Nike and Shell are all strong brands backed by corporate names that we are all familiar with....
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
Developing an effective organisational structure
Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture through innovative research and technology. Its purpose is 'bringing plant potential...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Relocating a Gala Club
Gala Clubs
The core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...
Delivering a superior customer experience
The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...
Creating a sustainable chocolate industry
Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...
Financial information in decision making
CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries. CIMA works with some of the...
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Building the future of English football
The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...
Developing responsiveness through organisational structure
UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...
Our business theory pages cover all the topics you need to know in business.
Financial advice, sources of credit and savings and investments
Sources of finance are where finance comes from.
For example,
Bank loans,Owner's (share) capital,Trade credit,
The MFI case study shows how MFI was able to obtain finance...
Growth and decline of businesses
Businesses grow in a number of ways - e.g. by increasing sales and profits, employing more staff, operating from more outlets, producing on a...
Setting aims and objectives
An objective is the end or ends that an organisation is trying to achieve. Typically, objectives will be set at a number of levels,...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
China’s counterfeit industry
China is the capital of forgery of
luxury-brand products. Outside any market in the country and people will find
vendors selling goods that wouldn’t be found...
How does Root Cause Analysis Help in Manufacturing Setting
How does Root Cause Analysis Help in a Manufacturing Setting?
Effective root cause analysis plays a pivotal role in diminishing the recurrence of failure components...
6 crucial elements for opening up your very first Shopify store
Shopify is the digital world's best-known and fast-growing crowd favorite when it comes to e-commerce platforms. You can use over 70 payment gateways with...
Issac Qureshi outlines tips to simplify your entrepreneurial journey
You have a dream that one day you'll own a fashion boutique downtown, making your own clothing from upcycled material.
You can already see it...
How Personalised Number Plates Can Help Grow Your Business
A custom number plate can be a great ego boost and makes it easier to identify your vehicle when you’re out, but it can...
6 Side Hustles That Are Perfect For Stay-At-Home Moms
Being a stay-at-home mom is a full-time job in itself, but that doesn't mean you can't have a successful career as well.
Between taking care...
Swedish household debt is threatening the economy
Swedish consumers share many of the same financial behaviors as Americans and Canadians. Saving money is very important to Swedish consumers. The Balance posted...
How to start a plastic recycling business?
Plastic is one of the most used materials currently on Earth. However, at the same time, it is one of the most dangerous ones...
Tips On Conducting Business Internationally
Taking your business to an international level may seem overwhelming. However, there are some tips that you can follow to make sure that you...
Basics of Forex trading
The foreign exchange is not just enormous. It is bigger than any other financial market worldwide. Every single day, it sees transactions for over...
Investing in stocks vs trading on price movements: what’s the difference?
In the world of finance, we often hear the words ‘trading’ and ‘investing’ used interchangeably. However, although investors and traders are both attempting to profit...
Reasons to Use MetaTrader for Forex Trading
Whether you are ready to start trading in the forex market or you have been trading in forex for a while and you are...
How to plan a career to maximize income
When planning out your career, it is essential to consider your earning potential as salary is a vital part of how fulfilling your job...
Escaping the office business ideas for people who love to be outdoors
Some of us couldn’t think of anything worse than being stuck inside an office for the best part of the day and if you...
Brands that stand out why the human factor makes a big difference
Brand recognition and trust could arguably be considered the golden ticket that helps your business become successful and profitable, giving you a considerable edge...
Navigating the Evolution of Google’s Iterative AI SEO: A Roadmap for Website Ranking Success
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for maintaining and improving website visibility on Google's...
3 top tips to create the best lead generation funnel
Lead generation is as close as some marketers
get to sales. It can be really overwhelming to have a leads quota as a marketer
and we...
Local SEO what is it and what services does it offer
In order to become successful, these local companies or businesses must reach out to the new audience from time to time. Most often people...
Ready to start your business degree? how to find affordable accommodation
For many students, getting into their preferred university means that they’ll have to live away from home for the most part of the year....
Don’t let predictions define you
From the moment we begin high school, we are instantly appointed both targets and predicted grades, the best way to ensure success is to...
Evaluating thepensters.com review of a writing service
Do you look for an essay writing service? Want to understand if ThePensters.com deserves your attention? This review will help you make the right...
Mental Health Benefits of Online Casino Gaming
Online casino gaming is the new norm. According to a study, young gamers prefer online casinos to offline ones. But why? How has this...
Online and Land-Based Casinos in Cyprus
Cyprus is a beautiful island country in the Mediterranean Sea, known for its rich history, culture, and natural beauty. It is also a popular...
What are the future trends within the online bingo industry?
Bingo, it seems, is more popular than ever. The classic game has gone to new heights ever since bingo went online back in 1996....
How Augmented Reality Can Empower Mobile App Development
The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
Best Picks for Entertainment on Mobile
The mobile platform has picked up tons of speed in the last decade. Thanks to its convenience, plenty of people are choosing it as...
Improving Your Sleep
There are a few key principles, supported by the evidence, to improve the amount you sleep and its quality.
This approach has been designed for...
Cannabis business: an overview of the industry
Over the past few years, the cannabis industry has been growing rapidly on a global level. It first started as a recreational drug but...
Keto Pro Dragons Den Pills UK Reviews 2021-Does Keto Pro Works?
Keto Pro Dragons Den Pills UK Reviews 2021-Does It Works?, Obesity has become one of the major health issues all around the world. The...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
How Can Technology Save You Time When Applying for a Loan?
Applying for a loan can be a time-consuming process, especially when taking the traditional route of personally visiting the lending institution. Banks in the...
Financial Security for the Unpredictable: Why Life Insurance Matters
While we all strive for the best possible outcome in life, preparing for the unexpected is essential. Life insurance is a financial tool that...
How to protect your money during a divorce
Divorce is said to be one of the most stressful life events you can experience. When you decide to part ways, there are a...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
5 Things to know before signing a car loan
Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...
How To Make Your Home More Energy Efficiency
Energy is just one of those commodities that we have to use in our daily lives. Whether it’s for keeping the house warm or...
Laundry with Total Care at Vida Court
A specialist dementia care provider with purpose-built homes in Pannal, Starbeck and Harlow Carr, Vida Healthcare’s ethos is to make sure that every one...
What Industries Have Proven To Be the Best Real Estate Investments So Far?
Real estate investment has long been recognized as a reliable and profitable wealth-building strategy. Real estate has attracted global investors as an asset class...
The best package holiday deals flying from the UK
With the world opening up again, UK travellers are looking for overseas package holiday deals that offer it all.But where, precisely, should you go?In...
Enjoying Snowy Vacation With Your Family on a Budget
Our desire to interact with new visual stimuli thus get away from our daily routine and go on an adventure gets more intense in...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Advantages of the latest technology in the business landscape
Apart from the size and type of the
business, latest technology has a great impact on several business processes
and operations. It offers both palpable and...
Why digital transformation is key to your business
The methods of operation that today's businesses are choosing to implement are being heavily influenced by changes in digital technology. Furthermore, these businesses are...
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Editing Your Videos The Smart Way
It’s the 21st century and everyone with a smartphone has the potential to produce videos. In fact, we are in the age of SaaS...
How Often is the Public Cloud Being Used Today by Modern Enterprises?
Cloud-native technology has been shaping the way businesses operate over the past decade. The safe and secure storage of data has evolved rapidly to...
PDF Bear: 3 useful features that anyone can use
Technology is continually evolving, and what you think is advance now will be obsolete in the future, and that’s inevitable. With the rapid change...
4 Cryptocurrency business opportunities that entrepreneurs are excited about
Cryptocurrencies
are continuing to attract attention from mainstream entrepreneurs and for good
reason. There are numerous business opportunities around cryptocurrencies. Here
are four that have got a...
3 Proven Ethereum Use Cases
What is the purpose of Ethereum? Ethereum is a blockchain platform that stores digital transaction data. It is predicated on the blockchain principle, with...
A Comprehensive Guide to Understanding Crypto Tokens
What is a crypto token? It’s a digital unit that carries value or rights, operating on a blockchain that records its transactions and ownership....
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
Why won’t this website work?
As you are reading this, somewhere an app or website is crashing. Some of them will be for banks, some will be for a...
How to use PWA in Magento 2
Over the past few years, progressive web applications have been in the public eye and are slowly gaining popularity. PWA technology is actively supported...