Linking promotional activity to the product life cycle (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Securing a market leading future through SWOT analysis
For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from...
Developing long-term customer relationships
In recent years, rapid advances in technology have led to the growing importance of information and communications technologies (ICT). Information and communications technologies have...
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
Driving change through values and culture
The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Staying ahead in a competitive environment
For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Businesses and taxation
Business growth
Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by:
increasing...
Adding value to the case for building societies
Building societies are mutual organisations. This means that they have no shareholders and operate solely in the interests of their members. A member is...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
Creating value brand management
The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...
Our business theory pages cover all the topics you need to know in business.
Methods of management
Management has been described as getting things done by other people. Managers have the responsibility of enabling an organisation to achieve its objectives. They...
Employee participation
Employee participation is the process whereby employees are involved in decision making processes, rather than simply acting on orders. Employee participation is part of...
Working together: business communications
Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information from a source (or a number...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Top Tips for Selecting a Custom Manufacturing Partner
According to Deloitte, continuous development and innovation of new products is making the manufacturing industry in North America to be a global dominance through...
Industry Insights: Ways To Improve Workplace Safety In Logistics
Do you work in a busy logistics environment or manage a team of busy removal company workers? If so, then it's important to understand...
Top 5 tools to improve productivity in your business
Smart business management can help any company thrive. It
helps cut costs down, get deadlines in comfortably and boosts the company
culture of your entire business....
What you need for startup success
Do you want to start your own business, but don’t know how or where to actually get started? Yes, being an entrepreneur is a...
The importance of risk management for small businesses
Owning a small business can be one of the most rewarding things you do in life. You’ve found a way to turn your passion...
10 Common Menu Design Mistakes Restaurant Need to Avoid
As a restaurant owner, you should know how to utilize an outstanding restaurant menu design to your advantage. Menus themselves are already powerful tools...
Trailblazing failures of the dot com bubble
In economics, a “bubble” describes a period of rapid growth, which is followed by a dramatic period of loss. And in the late 1990s,...
How cosmetics brands contribute to the environment
In the 21st century, humanity has become aware of how destructive its actions are to nature. The increasing production rates, uncontrolled use of plastics...
Why your business needs professional language translation services?
With the rapid pace of technology, global communication increased, world fast became a global village where national boundaries remain only on the ground level....
Knowing the basics of the CFD trading business
Forex refers to the selling and buying of one currency in exchange for another. It is a prevalent currency trading system for the people...
The Ins and Outs of Forex Trading
Forex Trading has been a prime subject of fascination for investors all over the world. Every day countless people join and leave forex trading...
Finding the right broker: Why it’s all about your needs
The markets are, by design, extremely complex. It is safe to say that it takes time, effort, and research to draw up a plan...
Four Guaranteed Tips To Improve Staff Retention.
Managing staff is one of the more difficult professional challenges you can face. Regardless of whether it’s a small contingent of workers or management...
How are Companies Managing Remote Employee Performance? Insights from Experts
In response to the stay-at-home orders prompted by the ongoing pandemic, many companies have no choice but to let employees work from home. They...
5 Ways To Motivate Employees To Create Clutter-Free Workspace
A focused and proactive team can take your business a step closer to success. Conversely, lazy and unproductive employees do just the opposite. It...
4 Surefire Strategies To Enhance Your Customer’s Experience
Customer experience is often referred to by entrepreneurial experts as the relationship between a business and its patrons. It involves every interaction a company...
Unveiling Strategies for a Memorable Advertising Campaign
As consumer attention spans shrink amidst an increasingly cluttered digital landscape, advertising campaigns must capture the imagination and spark engagement more than ever before....
Restaurant marketing agency tips: creative ways to woo back customers
Regenerating interest and awareness when your restaurant has been closed for any length of time is a unique marketing challenge. And as many successful...
Students hate writing essays
Writing is an integral part of a student’s life and there are many students who in fact hate writing texts at all. But, there...
Benefits of online learning and getting an online master’s degree
There are very few students who can approach taking their masters without also considering how they will pay their way. Traditionally, postgraduates have taken...
Importance of Online Education in Life
Everyone has their own perception of education. It varies according to the family to which one comes from and the society to which one...
The Most Commonly Accepted Currencies in Online Casinos
You will find casino and gambling enthusiasts all around the world, wherever you go. Currently, according to recorded statistics, 1.6 billion people indulge in...
Impact of cryptocurrency on online casino sites
Since its release in 2009, cryptocurrencies have seen an exponential growth specifically due to its anonymity feature. As more and more players are moving...
How businesses can learn from gaming
In the UK, gaming is a very healthy part of the economy. UK Interactive Entertainment (UKIE), the game industry’s trade body, announced that the...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
Can anyone now sell CBD oil in the UK?
To understand CBD regulations in the UK, we need to delve into its origins. The CBD that is present in CBD oils in the...
Want to be more productive? You need to improve your sleep?
Do you remember the last time you had a big exam coming up and your parents told you to get a good night’s sleep?...
Three Types of Cognitive Therapy Used in Eating Disorder Treatment
When a person goes into eating disorder treatment for the first time, they might not know what to expect. Most people assume there will...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
British entertainment industry: cinema, theatres and amusement parks
The cordiality, nationality, etiquette and reverence for tradition is carried by countless films and goldenbet casino.
A true knowledge of British culture is expressed by...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
Why Does the Credit Score Matter For a Car Loan?
Your credit score is, in part, a reflection of your ability to handle money responsibly. A poor credit score can indicate that your money...
How to make a claim against a deceased estate
A will can be defined as a person’s wishes in the form of a written document legally executed to which they declare the disposals...
Europe. Treasury Bonds, Bills and Notes: What They Are and How to Buy
Deciding on what to invest in is a time-consuming and challenging process but pays off when you don't neglect funding your retirement. A ready-to-learn...
Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?
Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...
5 tips for safe refrigerated trailer hire for your event
Safety is paramount for any business and this
is as true for those hiring refrigerated trailers as it is for those in the
building trade. Refrigerated...
Top Methods of Vehicle Security
Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...
The necessity of hiring an orange county public adjuster
Orange County Public Adjuster: Who are they?
An Orange
County public adjuster assesses property loss on a policyholder’s
behalf and assists them in filing insurance claims for a small fee....
What is the mezuzah and why is it important
A doorway mascot used to mark the doorposts of Jewish homes, known as Mezuzah. Jewish people used to hang Mezuzah on the entrance of their homes...
How to choose the right heating and cooling system in Oregon
Coming home to an extremely cold house in winter is just as unpleasant as walking into a burning one in blazing hot weather. But,...
Tips for Choosing a Luxury Airport Transfer
In case you have a business trip you will not want to miss to reach at a meeting right on time. It can be...
Ideas to have fun in London during a business trip
Business trips tend to involve deadlines, meetings, conferences, interviews and a rather strict schedule. But even if you’re travelling for work, you can still...
Three Must-Haves To Pack For Your Next Business Trip To London
In a world that is finally beginning to get back on its feet after a pandemic that has forced the world to adjust significantly...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
How does an IT company help businesses?
In today's business industry, getting in touch with a reliable IT company is the best gift you can give to your business. With increasing...
How To Leverage In Store Digital Solutions For Your Business
Technology has shaped contemporary society for the better. Business is no exception as it has evolved to adapt to the winds of technological change....
Review of internet browsers for Windows 10
The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...
Balancing Data with Instinct: The Key to Strategic Business Decision-Making
In business decision-making, leaders stand at a crossroads where data and instinct intersect, prompting a crucial question: which factor holds more weight when making...
What Qualities to Look For in Online Casino Software?
Casino software is an essential component of the operation of online casino singapore. It is the software that allows the casino to run efficiently...
Top 5 places where to monitor EOS exchange rate
What Is EOS?
EOS is a blockchain-based crypto platform built for decentralized apps (dApps) development, hosting, and execution. The project aims to design a user-friendly...
3 Great Facts About Cryptocurrency
Bitcoin is on the rise and becoming well-known as the king of cryptocurrency. You can find the technical and financial facts about Bitcoin absolutely...
5 Reasons Why Bitcoin is the Future of Online Casinos
Today there are many casinos, both physical and online, that already accept cryptocurrencies. A situation where the market is dominated by traditional currencies has...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
Design Tips for Comparison Websites
With so much of information available on the internet, it has become exceedingly difficult to shop around for products and services. For every single...