Market research and consumer protection (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Identifying and creating new markets a new strategy for a global leader
Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal...
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
Applying the personal touch to financial services
The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs...
Managing change to meet market challenges
NATS is the UK’s leading provider of air traffic control services. Each year it handles 2.2 million flights and 220 million passengers in UK...
Using diversity and inclusion to provide better service
Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Using strategy and planning to measure monitor and report performance
When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Integrated information systems seeing the whole picture
An independent research organisation recently examined the work practices of 1,501 companies in six countries. They found that disorganised work practices within these business...
Extending the product life cycle
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...
Our business theory pages cover all the topics you need to know in business.
The extended marketing mix 7Ps
The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted...
Human resources
Human resources are the people that work for an organisation, and Human Resource Management is concerned with how these people are managed. However, the...
The personal budget
A budget is a plan, which is set out in numbers. It sets out figures that an organisation like a company hopes to achieve...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What Impacts the Cost of an Office Fit-Out?
The concept of remote working remains a hot-button topic in the wake of the coronavirus, with more people now working regularly from home than...
Importance of manufacturing in India
India arguably has one of the largest labour forces in the world, owing to its massive population. With over 500 million, India’s labour force...
Online purchases
The employment of the Internet makes purchasing of products a bit easier nowadays. With only a few clicks, customers can get the goods they...
Start legitimate business later life
A lot of people tend to know exactly what their life plan is from a very young age, following a structured path to their...
The newbie freelancer’s getting started checklist
Are you looking for a more flexible way to work and make money? If so, embracing the gig economy and finding some freelance work...
Logomyway has a new logo maker
Let’s navigate through the website together. I will be showing you Step-By-Step on How to
Make Your
Own Logo. As if I was a new
customer...
The Benefits Of Switching To HVO Fuel
HVO fuel is a popular alternative to regular diesel; currently, hydrotreated vegetable oil fuel is the world's cleanest fuel. This biofuel reduces as much...
4 steps to make your legal business more efficient
All businesses strive to become more efficient, but few organisations are quite as stretched as law firms to make the time count. Long hours,...
Six mistakes companies make during international expansion
Every business owner is bound to make a few slip-ups during international market expansion, but some missteps are costlier than others. Here, we count...
Stock trading apps: how they work and which ones are best to use
Trading actions is no longer a problem, for those who are away from home and do not have a laptop at hand. Traders are...
EPS what you need to know to maximize earnings
EPS stands for Earnings Per Share, and is the amount of money that traders will make per share they own in a business.
Figuring out...
Getting a License for Forex Brokers in 2022
For any trader who chooses a broker to work on the forex market, one of the key factors influencing the choice is the availability...
A businessman’s guide to making effective decisions
We make decisions all the time, every day. Most of those decisions are conscious, like deciding which apartment to buy, what to eat for...
How to Decide on the Right Career
Choosing the right career becomes more important than ever, it takes time though. A career is the calculative sum of the entire professional journey,...
How to improve leadership skills some tips on preparing a personal development plan
During a working
day (and sometimes even after that), a manager has to solve dozens of large and
small problems, communicate with different people, analyze, plan,...
Advice on How to Better Your Company’s Digital Marketing
The digital era we are in has created a new way of marketing that any company should adopt. In addition to the banners, flyers,...
Web hosting affiliate marketing 101
Affiliate marketing is an effective and popular way to make money online. The startup costs are relatively low when compared to other online ventures....
How Co-browsing is improving the world of customer support
Customer service is an essential part of every business in today’s marketplace. With new technology continuing to spin forward, the need to be able...
Effective tips for preparing your playground for the summer
For many of us, the summer is by far the best period of the year. The bright sunshine and warm weather afford the room...
What is the secret to writing essays?
Although homeschooling is still frowned upon based on outdated misconceptions, the sheer amount of homework students receive has made it possible for both parents...
Assignment writing services
It is safe to say that you are experiencing considerable difficulties with your assignments. Try not to stress; you are not the only one....
How to set up an online casino
Are you thinking of a business to invest in? The online casino business is so worth it, and you can make lots of profits...
Tips that can help you win a lottery
You must have already searched for tips on how to win a lottery on the internet or books. Well, there are lots of tips...
GAMBLING INDUSTRY GROWTH IN IRELAND
For decades, the Irish have enjoyed gambling. You could say that it is a vital part of Irish culture. For many, there is nothing...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
Has Home Fitness Seen A Boom In Business Due To The Ongoing Pandemic?
Home fitness has become a huge thing for many over the last 18 months or so, with the ongoing pandemic certainly having had a...
Health & Wellness Business Trends and Examples for 2021 & Beyond
Health and wellness are important resources for any person's quality of life. It's a constantly evolving field, and it can be a challenge for...
Chris Evans CBD UK Reviews – Shocking Report Reveals Must Read Before Buying
The human body has the natural ability to combat pain and inflammation. Unfortunately, as we get older this ability gets deprived and other age...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
Business case study store cards vs credit cards
As the holiday shopping season approaches, many customers will be considering the benefits of applying for a store line of credit versus a new...
What is One-Click Payment and How to Use
Long gone are the days when in order to make a bank transfer to another individual it was necessary to make a long queue...
Guide to Payday Loans in North Carolina
North Carolina banned Payday loans because they are usually a debt trap for the borrowers. This decision was based on the high interest associated...
Low Emission Era: Nissan’s Automotive Innovation
You cannot talk about automotive innovation without mentioning the geniuses at Nissan. It’s an underrated company in the realm of electric cars, especially considering...
Things to know about Proton Persona 2019
Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...
Things to Keep in Mind While Applying for Truck Finance to Expand Business
When it comes to expanding your business, trucks can be the ultimate vehicles and the medium of transport that lets you reach the apex...
Benefits Of LVT Flooring
Luxury Vinyl Tile is a popular and affordable flooring formed from multiple layers. They are best suited for the bathrooms and kitchens as they...
Things you need to know about Eames chairs
Charles and Ray Eames married in 1941. The Eames couple
comes up with an idea of making a chair with molded plywood in 1946. The...
7 helpful tips for homeowners with mortgage issues
When money is flowing freely and your life is looking prosperous, you may think of nothing taking out a mortgage. Unfortunately, times can change...
Tips for Choosing a Luxury Airport Transfer
In case you have a business trip you will not want to miss to reach at a meeting right on time. It can be...
How to prepare for a successful but fun business trip
Depending on what job you have, you may be
required to travel on business from time to time. While some people love the
opportunity to get...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 Ways to Boost Office Productivity with Technology
Boosting office productivity is a common goal for a lot of business owners. We want our employees to get as much done as they...
iMind – the secret of effective online communication for business
The 21st century is the new age of technology. This technology extends to everyday life, communication, and work moments. Many companies are moving into...
Why Your Company Should Acquire Managed It Services
To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...
Are printer ink replacements good enough
You might be wanting to save money on your
printer ink but are unsure how to go about it. Saving money is important but so
is...
The business of cyber hacking can it be stopped
Cybercrime is a vast problem for businesses around the world, with organisations of all sizes facing a never ending barrage of attacks.
Research shows that...
Best Tips for Master Data Cleansing
Master Data Management is essential in a world obsessed with data holding and storage. It is no longer a "thing to think about in...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
Investing in Cryptocurrency with YuanPay Team
One of the different types of investment options today is to invest in cryptocurrency. In fact, you will always hear about the crypto market...
How‌ ‌to‌ ‌develop‌ ‌a‌ ‌food‌ ‌app‌ ‌for‌ ‌your‌ ‌restaurant‌ in‌ 2021‌ ‌
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
6 tips for finding the perfect app developer for your brand
These days, finding an app developer isn’t tough at all, but finding one who is a perfect fit for your business can be tricky....
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...
Step By Step Guide On How To Start A WordPress Blog
It’s no secret that WordPress is the most popular website builder. It’s incredibly user-friendly, it’s free to use, it’s completely open-source, and it’s scalable...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...