Providing a customer-centric service (MP3) 
Investing in people and in brands (PDF) 
Growing a brand in an unbranded market (PDF) 
The importance of cause related marketing (PDF) 
Factors affecting organisational structure (PDF) 
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Business Strategy
Helping individuals and companies that are in financial difficulties
Fear of failure and insolvency can be a major...
Business Strategy
Strategy and the environment
Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently...
Aims and Objectives
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging...
Business Dictionary
What is Robotic Automation
Robotic automation represents a transformative shift in how industries...
What is Cloud Computing for Business
Cloud computing has revolutionized the way businesses operate, offering...
What are Social Impact Investment Strategies
Social impact investment is a burgeoning field that seeks...
What is AI-Powered Personal Finance Management
In recent years, the landscape of personal finance management...
What is Venture Innovation
Venture innovation represents a dynamic intersection of entrepreneurship and...
Case Studies
Rebranding a corporate image
When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise...
Sustainability and water
Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not...
Helping develop e-business and e-customer service
Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five...
Developing growth strategies to become a market leader
A business will not become the market leader by chance. It takes careful planning to build an organisation that...
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