UNISON A3 ePoster Edition 15 "Negotiation and representation at work" 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building on a fashionable brand image
Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a...
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Achieving Better Public Services – The work of the Audit Commission
Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Training and development at NDA
Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
The importance of excellent customer service
With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...
Introducing a Pan European product
The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...
Building community partnerships
In recent years, there has been a profound change in the financial services industry, with increasing competition coming from companies not normally associated with...
Pursuing a growth strategy
Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of the shares in the business....
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
Balancing a fine line in an environment of change
Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Respecting stakeholder values
Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Feeding and fuelling the world through technology
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...
Our business theory pages cover all the topics you need to know in business.
Relationship between size risk and profit
In the 1970s and 80s size was very important to a successful business. Large organisations sought to benefit from economies of scale in order...
Primary secondary and tertiary activity
Business activity can be conveniently divided up into:
Extractive (primary)
Manufacturing (secondary)
Services (tertiary).
Extractive industries like farming take out things which are already provided by nature, for...
Recruitment and training
Recruitment takes place from the point when a business decides that it needs to employ somebody up to the point where a pile of...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Advantages of Retail Space in London for Businesses
London is an exceptional city. While no two districts are the same, it is a perfect location to grow your business. The availability of...
Why Preventative Maintenance Is A Must For Loading Dock Equipment
Regular preventative maintenance is an essential part of keeping loading dock equipment in top condition. Without it, the lifespan of these machines can be...
Learn 6 steps towards a Feng Shui office space
The office is very crucial in the world of Feng Shui given its role in the maintenance and creation of financial wellness as well...
10 tips make startup look larger
Getting your startup off the ground takes a lot of effort, as does making it seem like a large, legit business. These tips are...
Inside the Business Empires of America’s Presidential Frontrunners
It's no secret that money talks in American politics. This is especially true when it comes to the occupants of the White House. Over...
Richard Liu’s journey in E-commerce
Richard Liu is one of the most influential businessmen in China. He founded JD.com and is the current CEO of the top leading online...
What You Need to Know about the ROI of a Commercial Solar Panel Installation: Facts and Figures
For business enterprises looking into installing a commercial solar panel system, the first factor they would need to consider is the system's return on...
Should professional translation be done by natives only
Professionals translating into their mother tongue provide better translations, because they are in their part – both linguistically and regarding the subject matter, which...
How to open an electronic equipment recycling company?
Computers, TV sets, cell phones, and similar things are what most of our regular waste comprises today. We refer to this as e-waste and...
Some great benefits of unsecured commercial loans for expansion
Business financing is always not straightforward. Loans for expansion are still there, but you need more than excellent Credit to secure affordable credits for...
Different types of funding for your start up
Are you an entrepreneur and looking for funds for your
startup? Then you need to explore the different sources. In this article, we
are going to...
How To Get A Business Loan With Bad Credit?
In running your business, you're most certainly going to need financial assistance at some point. For some, this is a logical progression for some...
Tips to Keep in Mind When Building a SDR Team
No business can succeed with customers and sales. You already know that. However, you might also know that finding customers can be very difficult...
Purposeful productivity simple steps for starting an employee volunteer program
There are many benefits to starting up an employee volunteer program in your place of work. But what exactly does this involve, and how...
Non-Intrusive Ways To Track Remote Employee Productivity
Employers are confronted with the difficulty of monitoring their workers' productivity while they work remotely as remote work gains traction in the modern world.
Measuring...
How to make Linkedin work for you
We are living in the digital age and if you’re on the lookout for a new job, you absolutely must be on LinkedIn. According...
Why Business Owners Need to Harness the Underlying Benefits of a Strong Brand – Advice from a Business Marketing Mentor
Most business owners understand the importance of creating a strong brand presence; the question is, how well do they impact business scaling?"Branding" is a...
How to properly create and grow your personal brand
With the alarmingly fast rise of the internet and connectivity between people on Earth, it feels as though it’s become harder than ever to...
MBA ideal next step toward dream business career
If you’re working towards a lucrative career in business, then furthering your education may be one of the next things on your agenda. Whether...
Tips for writing an effective business case study
Case studies are important because they show how a product or service affects real people in the real world. However, communicating this information in...
Why you should record and transcribe lectures
While they present an oasis of knowledge, academic lectures often contain an overwhelming amount of information. Some things are mixed up, left out or...
Adapting to UK Poker Culture: Slang & Terminology You Should Know
The UK has a thriving poker culture, with many professional players and enthusiasts alike. However, as a beginner, it can be intimidating to enter...
How will online casinos fare post Brexit?
On the 1st of January 2021, Brexit finally arrived, and for many industries and employees, it has meant a huge leap into the unknown....
New online slot releases
The beauty of online games is that there is usually no shortage of new releases. This gives gamers a chance to try out fresh...
Video games are good for your brain or not
Video games are no doubt a great way for entertainment as research shows that gamers spend about 3 billion hours per week on the...
Choosing The Best Controller For Your Gaming Life
In spite of enthralling narratives, conniving characters, and aesthetically pleasing graphics to die for, the substantive enjoyability of a video game lies within the...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
Accelerating Biopharmaceutical Development with Advanced Automation Tools
The biopharmaceutical industry is a critical pillar of healthcare, focusing on developing drugs derived from biological sources. This industry faces immense challenges like lengthy...
How to renew your driving licence in UAE during COVID-19
Due to the ongoing pandemic, the world is at a stand still. Businesses are closed, the roads are less busy, and people all over...
Why the NatureLeaf CBD oil range is the best
There are a lot of things that you need to think about when you’re buying CBD oil. First of all, you need to consider...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
Your time versus your money
One of the traits almost all Californians share is the tendency to be very entrepreneurial. This urge is both a hunger and a potential...
Factors that affect home insurance rates
Insurance companies typically base their rates on risk. The greater the risk, the more you’re going to pay. And at times, it’s completely out...
What are the factors the judge could consider for release on personal recognizance?
If you know about how bail works, you will know that in a lot of cases, some amount of money is involved. In some...
How technology is impacting the automotive industry
Technology is making a significant impact in just about every industry globally. As well as making life easier for people, it is also creating...
Cash for fake crashes. Fraudulent driver claims on the rise
Did you know that cash for fake crashes is mostly aimed on unwary motorists by fraudulent drivers? Well, these claims have been on the...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Tips to Keep Your Home Safe from Every Intruder
Home security is paramount. With the rising levels of unemployment, insecurity, and population increase, home thefts have been steadily on the rise. Your home...
Why have modular homes become so popular?
Modular constructions, also known as pre-engineered or prefabricated buildings, have become incredibly popular in recent years. And the reason for this is not just...
Insulation Materials
One of the major decisions you would have to make when you think about insulating your home is the type of insulation material to...
How to keep your engagement rings safe while traveling
Your engagement ring is a priceless symbol
of your commitment to a future with your significant other. Keeping your
engagement ring safe while traveling is top...
Three Must-Haves To Pack For Your Next Business Trip To London
In a world that is finally beginning to get back on its feet after a pandemic that has forced the world to adjust significantly...
A Checklist on Things to Prepare When Moving Countries
Have you decided that working overseas is the next logical step for you and your career? Then pat yourself in the back because this...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
Hard drive recovery tips how to recover data from a dead hard drive
Hard drive is like any mechanical device that can die and
there are many reasons behind it. When a drive dies, the only thing a...
The Power of AI Chat: Enhancing Online Interactions
Discover how AI chat is revolutionizing online interactions and enhancing customer experiences.
Why Software Development is Important for Your Business
In today’s technologically savvy world, tons of software solutions offer a reliable and versatile way of effective communication or provide seamless shopping experiences to...
Tips to trade Cryptocurrency like a pro
We’ve all heard about the tales of overnight crypto millionaires. Folks who opted to risk it all on Bitcoins and found themselves being turned...
How To Trade Cryptocurrency
Trading cryptocurrency is a different market than stocks, bonds and others. But with some good advice and an easier guide to follow anyone can...
5 Proven tips to ensure your CFD trading is profitable
CFD trading, similar to other types of trading, can either prove profitable or not. To help give you a starting point and make your...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...