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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Segmentation

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

Balancing the marketing mix through creative and innovative strategies

The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...

Growing a business by developing products and markets

A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...

Managing change to meet market challenges

NATS is the UK’s leading provider of air traffic control services. Each year it handles 2.2 million flights and 220 million passengers in UK...

Involving employees in meeting corporate objectives

Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...

Competitive advantage through diversity

In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Calculating the risks in making investment decisions

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

The importance of quality in creating a competitive advantage

Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...

Managing and rewarding customer loyalty

This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...

Turning waste into wealth

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

Online connectivity to meet stakeholder needs

Web opportunities By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...

Helping develop e-business and e-customer service

Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five years ago few students were...

Steering the economy

In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...

Socially responsible investment

In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...

How an environmental management system EMS helps create a sustainable business

Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Competing in the global marketplace

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...

The use of the marketing mix in product launch

NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...

Implementing quality systems

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

Our business theory pages cover all the topics you need to know in business.

Productive efficiency

Productive efficiency is measured by the number of units of output that can be produced from given quantities of inputs. Organisations depend upon the skills...

Use of personal income

There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business....

External influences

Businesses operate in an external environment in which as well as competition from rivals businesses have to take into account legal, political, social and...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Being innovative can bring your business success

In a competitive market, having something unique can be the thing that makes you stand out from the crowd. And when it comes to...

The advantages of a customized management system

Increasing their competitiveness is the main objective that most companies try to pursue to increase their business and be more attractive in the eyes...

4 ways your business can benefit from packaging automation

Rising costs are certainly a concern for business today. This is pushing businesses to fight cost increases where they can and cut costs wherever...

7 Prominent marketing tactics to accelerate your business growth faster

Everybody wants growth in their business and gives their best efforts to get it. But do they really succeed? Can’t say anything, but yes...

The importance of risk management for small businesses

Owning a small business can be one of the most rewarding things you do in life. You’ve found a way to turn your passion...

3 Quickest Ways to Dissolve a Company Legally

There are a lot of reasons someone would want to legally dissolve a company. Whatever the reasons you might have for closing your business,...

In the world of work, the cost varies from country to country

There are some things that every business can control but there are plenty of factors that are beyond their powers to influence. While an...

Economic Development Due to Sydney Spring Racing Carnival

According to an independent economic impact assessment of last year's Sydney Spring Carnival month, it denotes that it's time to invest in commercial property...

Which industries can benefit most from entering emerging markets in Africa?

European countries are exporting more and more to Africa. It is still a continent that needs support in many areas to help it use...

Peer to peer lending good choice

Martha was interested in buying a new sporty number when her outdated Rover gave up and expected about £2,600 to get the one she...

Making tax digital FAQ’s

If you are one of the many business owners in UK that submit their own value added tax returns, then chances are you have...

EPS what you need to know to maximize earnings

EPS stands for Earnings Per Share, and is the amount of money that traders will make per share they own in a business. Figuring out...

Want long-term, loyal, hard-working employees? consider allowing remote work

Your employees directly impact your profitability. If you have dedicated, hard-working, loyal employees, you’ll do better than a business with lazy, uncommitted workers. How...

How to land a job at the business of your choice

It’s easy to fall into the cycle of taking and accepting whatever life throws at you; however, there are many opportunities out there, waiting...

How to get started in a new profession

The global trend to find your dream profession has covered all areas. Someone leaves for a new speciality, for example, a Python freelance developer,...

4 Rookie mistakes that small businesses make when choosing online marketing agency

The joy of running an enterprise and watch it thrive is always worthwhile. However, it's no easy task as many variables and risks often...

How Important is Data Collection When Devising Your Marketing Strategies?

In the modern age of business, technology is helping entrepreneurs gather a vast amount of information about their customers. This is allowing them to...

Big Data And Marketing: Why They Are A Match Made In Heaven

Knowing all the details about your customer is the best way to learn about what’s important to them. And once you understand that, then...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Why e-learning is the right choice for you

In years gone by, you had to buy books for learning. A full-time course usually involved joining a class and attending somewhere at a...

Starting college and feeling lost? Here’s how to pick the right course

The transition from school to college is a profound one. Many who are on the threshold of entering college find themselves unsure about which...

Best essay writing service UK high-quality essay samples essayuk.com

Academic writing isn’t something you have excellent skills for. You would prefer studying for a couple of hours instead of spending countless hours on...

‘The Luck of the Irish’: The Rise of the Gambling Industry in Ireland 

Gambling follows mankind, its existence is dating way before written history. The first evidence we know about leads us all the way to the...

Can you trust sports betting comparison sites

The choice on offer for sports betting gamblers has never been as strong. From established names that are also on the high street to...

Play any of dewapoker21’s poker variants and win more money

Would you believe me if I told you that one of the reasons why you haven't been winning much at the various online poker...

6 Reasons why players love Elder scrolls online

When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...

New technologies boost gaming companies

Since its inception, way back in the 1940s, the video game industry has always been in a process of evolution to keep up with the...

Best Picks for Entertainment on Mobile

The mobile platform has picked up tons of speed in the last decade. Thanks to its convenience, plenty of people are choosing it as...

How to date Asian women the right way

Our lives are subject to change over time. People come and go from out ounces, but the only thing that should remain the same...

Marijuana the new approach

Marijuana has been accustomed to a lot of criticisms over the years, the stigma and impression people have whenever you mention marijuana was and...

Planning For A Baby Cot Purchase: Color Options To Explore And Why

Baby cots are used right from day one of your baby’s arrival. They come in a variety of shapes and styles along with many...

3 ingredients you definitely want to see in your pets food

(Photo Credit: Shutterstock) Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...

The Benefits of Personalised Cards

Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...

How is the business world of sports adapting post-COVID-19?

We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...

Precautions that must be taken while investing in stock markets

Investing in stock markets or also known as trading is such a business which is always at the hands of doubt and risk. One can't in...

How to protect your financial assets in a divorce

When a marriage or civil partnership comes to an end, it can be a messy business. When emotions run high, people can stoop to any level...

6 Tips to Help You Donate Easily

Would you like to donate, but are wondering how you can best choose a good cause? Do you have a small budget, but still...

Car leasing business versus personal

When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....

Financing a car purchase – a guide to buying a car the smart way

Very few people are blessed with living in an area where public transportation is both reliable and sufficient to make commuting easy. For the...

5 Simple Ways to Save on Your Car Hire

Hiring a monthly car hire on your travels is absolutely key if you want to truly explore off the beaten track and discover those...

Understanding the Legal Aspects of Cash Real Estate Transactions

The real estate market in the United Kingdom is a dynamic and complex arena, particularly when it comes to cash transactions. Unlike traditional property deals...

The importance of proper inspection and appropriate response in business real estate

Real estate is often a big part of business. Every new business that starts with the hopes of becoming a worldwide known enterprise, or...

8 Tips on how to land that quick house sale

The reasons for opting for a quick house sale differ based on circumstances. It can be that you are relocating to a new place...

All you need to do to create an amazing camping experience

Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...

Tips for Choosing a Luxury Airport Transfer

In case you have a business trip you will not want to miss to reach at a meeting right on time. It can be...

Begin Your Next Vacation from Melbourne

Most of the usual activities and way of life in Victoria like the rest of Australia and the world continue to be negatively impacted...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Why Your Company Should Acquire Managed It Services

To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...

Edges of using a virtual landline number

What is a virtual landline number? Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...

Technologies shaping and changing the world in 2020

One of the most exciting things about each New Year is the new releases. Whether it be movies, cars, music, or video games, it...

Cybersecurity basics for business

The impact of cybercrime can be devastating. A UK government report suggests cybersecurity attacks can cost large organisations up to £3.14 million and smaller...

A Massive Password Dump Uncovered

Data leaks aren't anything new in our modern digital world. However, when they occur, the big companies are usually targeted. Unfortunately, nowadays, even casual...

5 tips on building ERP software

ERP software has been a game changer in the industry. It allows you to take full advantage of all the good that comes with...

The Impacts of Bitcoin Trading in Sweden

Bitcoin trading has had a significant impact on the Swedish economy. The country's central bank, the Riksbank, has warned that bitcoin trading could pose...

Bitcoin loans how do they work and what are their pros and cons

Bitcoin loans can offer an intriguing alternative to traditional banking systems. Although they’re definitely riskier than your typical brick-and-mortar banks, they can often provide...

Cryptocurrencies will affect the financial future

Ongoing interest in cryptocurrency has led to much excitement and concern in some quarters. With the UK not yet regulating bitcoin or any other digital currency...

Business milestone for Xiaomi as they surpass 100 million shipments of Xiaomi Redmi note smartphone series

Xiaomi launched their first ever Redmi Note series smartphone back in March of 2014, looking to target the price-sensitive budget smartphone market. The aim...

Guide for downloading and installing the IQ option app

Trading from anywhere with your smartphone ( iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...

The greatest apps to help you with financial planning

Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...

Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services

Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....

Ground up website design top tips to include in 2019

There are several tips to take into account if you are hoping to build a website from scratch.  Much like constructing a house, a...

Top tips for working with website designers in the UK

The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...

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