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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using IT in sales and marketing
The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...
Launching high end technology products
It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is...
Creating the right marketing mix
Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
The recruitment, selection and training of people at Arcadia
In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Creating world class performance in a Jaguar assembly plant
In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...
Continuous improvement within an organisation
Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...
Strategy and the environment
Sheffield Forgemasters International Ltd (SFIL) is the world's largest independently owned Forgemaster. The Company’s origins date back to the 1750’s, but it was Edward Vickers, a traditional...
Generating cash for growth
Successful organisations are able to compete in tough environments.
To do this, they need:
capable managers who are willing to face facts and make hard decisionsexcellent...
Going for growth
Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Water as a precious asset
We all have different needs. If you were asked what they were you might talk about the need to buy a motorbike, to have...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
How a brand promise drives change in a multinational organisation
Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Managing change through training and development
Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...
Our business theory pages cover all the topics you need to know in business.
Developing a global strategy
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in...
Influences on businesses
Businesses operate in an external environment in which as well as competition from rivals businesses have to take account of legal, political, social and...
Business planning
Good business planning is an essential requirement if a business is to succeed. A business plan is a document setting out information about the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Why Women Should Take the Lead in Project Management
Women's lives have changed dramatically during the last century. First, suffragettes from all around the world fought for the right to vote. Then, social...
Ultimate Guide to Going Green in the Office
Almost 50% of your adult life is spent at your workplace. This goes to show that the practices and activities we do in the...
How to Improve Efficiency of Production Lines. The Key Steps to a Faster Line
When it comes to manufacturing processes, numerous factors can impact the efficiency of a production line. This remains one of the biggest issues among...
What does it take to be a business owner
Running a business requires many characteristics, all of which will help you towards your goals. As a business owner, whether you're just starting out...
Forming your own company best to check these tips
Setting up your own company can be a daunting prospect and there are
many things you need to think about, including which kind of company...
Competeras pricing software helps apparel retailer optimise markdown and boost gross profit
In apparel retail, collection cycles are notoriously short. This pushes retailers to liquidate surplus inventory by all means to make room for the upcoming...
Cracking the code for reopening
As people around the world begin the transition back into a normal routine, the Covid-19 pandemic has left many establishments searching for innovative ways...
What does being a disqualified director mean for you?
If you have been found to have acted inappropriately in the course of your company directorship, or have failed to meet your legal responsibilities,...
Swedish household debt is threatening the economy
Swedish consumers share many of the same financial behaviors as Americans and Canadians. Saving money is very important to Swedish consumers. The Balance posted...
Funding ideas get extra finances for your business
Every business needs consistent funds for its growth. Each business owner must have a backup plan to get business finance for a hard time...
Have you ever heard of the Shooting Star candlestick pattern in trading but aren’t quite sure what it is or how to identify it
Have you ever heard of the Shooting Star candlestick pattern in trading but aren't quite sure what it is or how to identify it?...
Why 2021 Is The Ideal Time To Invest In Forex
Forex trading has a daily volume amounting to a whopping $6.6 trillion making it the world’s largest financial market. Its worth totals $1.93 quadrillion...
How to combat business downtime
Business downtime might sound like everyone gets to relax and enjoy a break but the name is very deceptive. Have you ever seen all...
Exploring Different Types of Personality Assessment Tests
Delving Into Personality Assessment Tests
Personality assessment tests serve as crucial instruments in identifying an individual's unique character traits. These tools, such as those featured...
5 Best employee time tracking app for lawyers and attorneys
Time once lost is never gained back. Every business revolves around the clock to build their place in the market.
While this situation is tough...
Self-publishing: How to Make it Successful
After all the sleepless nights you've spent writing your manuscript, it's finally time to publish it. If you want to maintain creative control over...
How to promote your speciality food product business
Speciality food typically refers to the unique and high-value food items made in relatively lower quantities. Depending on the market you are dealing with,...
Market awareness will idea impact
Market awareness is essential whether you are launching a new brand or entering the market with a new idea. There is a difference between...
Transforming Research Efficiency: The Vital Role of Professional Transcription Services
Given today's rapid development of so many fields, there's no denying that the research industry is a very competitive place. Competition is such that...
Why Gamification is a Must for E-Learning
Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...
How to find a job when you are a college student
It can be quite challenging to get a part-time job for college students, especially if you’re just starting on campus and have no experience...
Bet365 A UK Business Success Story
Perhaps the most popular gambling website in the world, Bet365 is now synonymous with online betting. A family-built business that has turned out to...
A Complete Overview of iGaming Acquisitions in the 21st Century
The rise of the internet in the late 20th century revolutionised countless industries, and gambling was no exception. In the mid-90s, we started to...
The introduction & impact of gamstop
Those who like to gamble regularly will know all too well what Gamstop is but for those who don’t find themselves partaking in mobile...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
How Playing Games can Improve Productivity
Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
7 ways to consistently pass hygiene regulations for hospitals and clinics
Hospital and clinical treatment centers play a crucial role in our lives. They help us all to become healthier individuals so that we can...
Why it is important to talk about your problems
Hi, my name is Mesahary. I have been through a lot of challenges and disappointments in my life and they have helped me to...
Who will follow the US to legalization? Hash hotspots around the world
At a time when so many business sectors are facing unprecedented problems, the cannabis sector is one industry that is on an upward trajectory....
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
6 advantages if you stay true to your financial planner’s advice
Handling money is one of life's most essential skills. Everyone today needs to know how to handle money. Expert advice can really make a...
Why Does Calculating Your Debt-To-Income Ratio Matter?
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Borrowing money entails responsibility. You must be able to consistently make repayments on time. For that reason, lenders have to look at several...
How to plan a winter wedding
As you are no doubt aware if you have
started your planning, weddings aren't just for spring and summer. More couples
are picking winter to tie...
Get cheaper business car insurance
There are a lot of different ways to reduce the amount of money that you have to pay for car insurance. The tips and...
Top 5 EV Charging Companies in the UK
Electric vehicles are becoming the go-to choice in cars for many residents in the UK. There are many incentives to purchase electric cars, and...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
What makes real estate a great investment
Real estate investment is simply buying property that presents potential future income streams. Since people will always need shelter, real estate has become the...
How to Choose the Right Solar Panel System for Your Property
Investing in a solar panel system is a significant step towards sustainable living and energy independence. However, with various types available in the market,...
What Is The Difference Between LVP And LVT Flooring?
LVP is available in plank form and often has the look of real hardwood due to realistic scraping or embossing. LVT is available in...
What are the things worth buying from Dubai, UAE?
Every travel enthusiast and individual wants to have a trip to Dubai, UAE. Why?
The reason is because of its excellent infrastructure, sightseeing, and extravaganza....
What is Canada’s ETA and do you need it
Most travellers going to Canada will need an eTA (electronic travel authorization) or a visit. This is also the case with transit happening through...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How to Use Technology to Grow Your Fashion Business
The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.”
But the changes that are sweeping the fashion industry may...
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
Fraud Management
How To Control Security Risks in Online Payments
Fraud can occur in any online business. Even if you have a small e-commerce shop or your...
Revolutionise Your Communication with ChatGPT: The Ultimate Chatting Platform
Introduction to ChatGPT: The Ultimate Chatting Platform
ChatGPT is an advanced language model developed by OpenAI that has revolutionised the way people communicate. It is...
How lucrative is the business of hacking
The word “hacking” in mainstream culture can conjure up some pretty silly images. The illegible green code on a screen in The Matrix, or...
Cryptocurrency For Change: Why We Need More Women On The Blockchain
Why We Need More Women On The Blockchain. Though grotesque, it is a hard fact that women in Cryptocurrency trading are underrepresented.
According to a...
Cardano (ADA)
What is Cardano (ADA)?
Cardano (ADA) is the third-largest cryptocurrency. It was developed by Ethereum co-founder Charles Hoskinson in 2015. It is a public blockchain...
Benefits of Using Cryptocurrencies in Your Company
When cryptocurrencies were introduced in 2009, the first adopters who rushed to take pole position were from the dark web. Consequently, many enterprises, investors,...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
Do you run a growing online business, or do you have a ton of videos on your site piling up every day?
As your website grows, you will find that you may need another hosting solution.
How do you choose from an endless number of hosting websites?...
4 Best practices when launching a website for your new business
Launching a website for your business is a big step, and it’s important to get it right. This is true whether your business has...
Understanding How End-to-End Website Development Works
You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might...